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- September 2018 (Revised March 2019)
- Case
Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
By: Stephen A. Greyser and Michael Mondello
Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of brand-building and community commitment. Strategic philanthropy is unusual in sport. Tampa Bay is historically a non-traditional... View Details
Keywords: Brands and Branding; Philanthropy and Charitable Giving; Business and Community Relations; Sports Industry; Tampa
Greyser, Stephen A., and Michael Mondello. "Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning." Harvard Business School Case 919-403, September 2018. (Revised March 2019.)
- September 2018 (Revised March 2019)
- Teaching Note
Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning
By: Stephen A. Greyser and Michael Mondello
Teaching Note for HBS No. 919-403, “Philanthropy and Brand-Building: Jeff Vinik and the Tampa Bay Lightning.” Includes objectives, study questions, analysis and discussion points, and teaching plan—covering both traditional brand-building and the role of distinctive... View Details
- 20 Dec 2015
- News
The Season's of a Man's Life
- March 2000
- Case
Spec's Music (B)
By: John A. Davis and Susan Harmeling
Explores the reasoning behind the final decision to sell and the decision-making process that leads to the final question of "if so, to whom?" Four of the bidders are music retailers and the fifth is a Tampa entrepreneur. View Details
Davis, John A., and Susan Harmeling. "Spec's Music (B)." Harvard Business School Case 800-337, March 2000.
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in... View Details
Keywords: Dina Gerdeman
- 2008
- Simulation
Pricing Simulation: Universal Car Rental
This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa
- 01 Mar 2005
- News
A Well-Tuned Life
catalogue publisher and direct marketer in Tampa, Florida, Franzblau likes to keep closely involved with his 11-year-old daughter, Olivia. He wants to help her as she navigates adolescence, an age when girls’ self-esteem is often undermined by cultural images. “I don’t... View Details
- 01 Sep 2013
- News
Passion & Purpose
offices and 14,000 associates. In the St. Petersburg area, the James name can be found on the Tampa football stadium in addition to numerous educational, health-care, and arts institutions. Thai Lee, MBA 1985 President and CEO, SHI... View Details
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
Newton, Philip Rivers, Teddy Bridgewater, Dak Prescott, Jameis Winston, Ryan Tannehill, Marcus Mariota, and Case Keenum amongst others. Many have already found new homes—Tom Brady signed with the Tampa Bay Buccaneers and Philip Rivers... View Details
- 01 Dec 2013
- News
Case Study: Citizen Buffett
Esty points to the investor's exclusion of the Tampa Tribune, Media General's largest newspaper, from his bid: "In retrospect, his targeting just the smaller papers is a big clue about his forecast for the industry. Unlike regionals or... View Details
- 01 Mar 2014
- News
Insight: Yenball
grounds, so getting people to the park is key.) And for tourists looking to make the trek from Japan to catch a game, cities like New York and LA have the added benefit of offering an attractive destination. "It's obviously a long commute," says Greyser. A trip from... View Details
- 30 Dec 2013
- HBS Case
HBS Cases: What Warren Buffett Saw in Newspapers
agreement to pay Media General $142 million for its weekly and daily newspapers and real-estate holdings, and a credit agreement that included a $400 million term loan. Speculating about Buffett's apparent change of heart regarding newspaper ownership, Esty points to... View Details
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
Anaheim Angels starting pitcher John Lackey, signed in December 2009 to a five-year $85 million deal; San Diego Padres first baseman Adrian Gonzalez, lured in 2011 by a seven-year deal at $154 million; and Tampa Bay Rays outfielder Carl... View Details
- 08 Jan 2020
- Research & Ideas
NFL Head Coaches Are Getting Younger. What Can Organizations Learn?
team is choosing to gamble on unproven youngsters. After all, 66-year old Bruce Arians was just hired by Tampa Bay, while Denver is giving Vic Fangio, 60, his first shot as a head coach after 32 seasons of experience as an assistant... View Details
- 01 Dec 1999
- News
Hawes Family Funds New Classroom Building
had invested in was struggling, Hawes's sense of obligation to his investors took him and his family to Tampa to work with the failing enterprise. "It took us a year and a half," he recalled with characteristic enthusiasm, "but we fixed... View Details
- 12 Jan 2009
- Research & Ideas
The Value of a ‘Portable’ Career
Stellar teamwork and star talent will be on display February 1 at the National Football League's annual Super Bowl, in Tampa Bay, Florida. For football fans, the much-awaited Super Bowl is the highlight of the year. Minus the dramatic... View Details