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  • All HBS Web  (146)
    • News  (42)
    • Research  (82)
    • Events  (2)
  • Faculty Publications  (24)

Show Results For

  • All HBS Web  (146)
    • News  (42)
    • Research  (82)
    • Events  (2)
  • Faculty Publications  (24)
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  • 29 Oct 2009
  • News

Is TV About to Change?

Keywords: Jason Kilar, MBA '97; Arts, Entertainment
  • 26 Jan 2015
  • News

What You Can Expect For Social Video in 2015

  • 05 Feb 2014
  • News

The Super Bowl Revisited

  • 04 Nov 2015
  • News

In Mobile Advertising, Timing Is Everything

  • 21 Jul 2010
  • News

Mad Men, the Early Era

Related research Dare to Be Different Should You Bring Advertising Expertise in House? Improving Brand Recognition in TV Ads Step into the lobby of the Baker Library | Bloomberg Center and you’ll find an... View Details
Keywords: photography; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
  • 01 Dec 2017
  • News

2017 in Media: Courting the Cord-Cutters

When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company
  • 01 Oct 1998
  • News

Playing to Win

Seldom, if ever, has global competition been so glamorous, or so passionately beheld. At soccer's World Cup in France this summer, hundreds of thousands of spectators and a cumulative TV audience of 37 billion cheered and wept as 32... View Details
Keywords: Garry Emmons
  • 01 Jun 2002
  • News

Ads Improve Consumer Decisions

Advertising can be good for you! Sounds fishy to the average consumer, but it's implied by conclusions from research by HBS associate professor Bharat Anand and his colleague, Ron Shachar, of Tel Aviv University. The pair began by... View Details
Keywords: Laura Singleton (MBA 1988)
  • 18 May 2011
  • News

Man with a Plan

News (February, 13, 2011). Therein lies the broad impact of his “Yella Fella” TV ads, in which Rane stars as the yellow-clad cowboy who saves the West from rotting wood with his pressure-treated pine, known as YellaWood. “They'll probably... View Details
  • 01 Dec 2015
  • News

Snapping Up Voters

Saliterman—a 33-year-old veteran of the Bush White House and Republican National Committee—promoted new tools that permitted campaigns to run ads for a select group of voters before YouTube videos. After moving to launch Snapchat’s first political View Details
Keywords: Sasha Issenberg
  • 01 Oct 2000
  • News

Timothy G. Brier: The Price is Right

represented a substantial barrier to entry to any competitors, our long-term success would depend on customer service, scalability, and building the brand. While practically every other dot-com chose to advertise on the Internet, we saw... View Details
Keywords: James E. Aisner
  • 01 Sep 2003
  • News

The Kids Are Alright: Alumni Children Crack Case

pop-up ads on most sites. Instead, its “immersive” advertising was more like the product placements common to television and movies — sponsors’ products or messages appear in the context of the site’s games and activities.) As the class... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 28 Feb 2025
  • News

Alumni Startup Enters the Shark Tank

This Friday night, Remento enters the Shark Tank. The startup, cofounded by CEO Charlie Greene (MBA 2021) in 2021, will be featured on this week’s episode of the long-running business show, pitching its “no-write life story book” vision to Sharks at 8/7c on ABC. We... View Details
  • 01 Jun 2015
  • News

Screen Grab

models from which they were born,” says Cheng, citing the convention of the 2-hour movie and 30-minute or 1-hour TV sitcom or drama. “Now we have the factor of a mobile phone and a shorter format.” The question then turns on the best... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 01 Dec 2013
  • News

Case Study: Citizen Buffett

price. Included is a summary of US newspapers' diminished circulation and advertising revenues over the past decade, as readers turned from print to more immediate sources of news. Coupled with rising printing, paper, and labor costs, the... View Details
Keywords: Blagg, Deborah; Publishing Industries (except Internet); Information
  • 30 Sep 2024
  • News

The Making of a Streaming Sensation

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
  • 01 Feb 1998
  • News

Running Up the Score

as a TV sport and, from the fans' perspective, made it a national game. Before that, teams had only sold TV rights separately in their local markets." Television revenues remained rather modest, however,... View Details
Keywords: Garry Emmons
  • 01 Dec 2013
  • News

14 for '14

consumer data, expect social platforms to grab media dollars from TV budgets and to drive e-commerce sales. Facebook continues to grow but look for Google to get more aggressive by leveraging YouTube and Google+." —Walter Delph (MBA... View Details
Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade
  • 01 Apr 2002
  • News

Pamela Thomas Graham

giving advice and not being in the position to actually execute it." Today, as president and CEO of CNBC, the financial news network viewed in almost 200 million households worldwide, the Detroit native's job is all about execution. Her dual role includes overseeing... View Details
Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 04 Sep 2019
  • News

Giving Live Sports Another Dimension

Smart Venues “There’s long been this tension between the experience of live sports in a venue versus the comfort of watching on TV at home. And broadcasts have improved dramatically. So now stadium-goers are increasingly expecting their... View Details
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