TV - Publications - Faculty & Research - Harvard Business School

19 Nov 2019
News

Diddy's New Venture: Revolt TV

Keywords: Sean Combs; Arts, Entertainment

21 Nov 2019
News

Do TV Debates Sway Voters?

24 Apr 2014
News

When a Hawaiian observatory reported in 2013 that carbon dioxide levels in Earth’s atmosphere had reached their highest point in some 3 million years, many people concluded that climate change was unstoppable. But Dan Abbasi (AB 1986, MBA 1998) isn’t giving up.... View Details

29 Oct 2009
News

Is TV About to Change?

Keywords: Jason Kilar, MBA '97; Arts, Entertainment

24 Apr 2014
News

Making TV Look Like America

Jackie Burgos (MBA 2014) intends to run a TV network to promote programming diversity, making TV more reflective of the world in which we live. “I think I’ve always been the kid who has big dreams; life... View Details

01 Dec 2013
News

Climate Change as Must-See TV

ABBASI: With the participation of HBS alumni and Hollywood heavyweights, bringing climate change drama into US living rooms. Related Link Preview: Years of Living Dangerously (video) by Garry Emmons Last spring, when a Hawaiian observatory reported that carbon dioxide... View Details

Keywords: videos; Management, Scientific, and Technical Consulting Services; Professional Services; Broadcasting (except Internet); Information; Arts, Entertainment

31 Jan 2014
News

Research Shows Which TV Ads Are Likely to Make Multitaskers Buy

01 Dec 2013
News

Double Vision

The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the Marketing Unit. In a recent... View Details

Keywords: Arts, Entertainment