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Publications

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  • July 2006 (Revised March 2010)
  • Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell
Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details
Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry
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  • 28 Sep 2015
  • News

Rockin’ for a Cause

senior vice president at Symantec by day, and by night—well, at least seven or eight nights a year—a no-holds-barred guitarist, vocalist, and emcee for a band that donates its earnings to local schools. The Wildcats first came together 15... View Details
Keywords: Deborah Blagg; Symantec
  • July 1990 (Revised August 1995)
  • Case

Symantec--1982-90

By: Nitin Nohria
As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure... View Details
Keywords: Applications and Software; Communication Technology; Communication; Organizational Change and Adaptation; Employee Relationship Management; Growth and Development; Knowledge Dissemination; Knowledge Sharing; Knowledge Management; Information Technology Industry; United States
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  • 09 Jan 2007
  • First Look

First Look: January 9, 2007

Communications Equipment Industry Harvard Business School Case 107-025 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107025 Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry Harvard... View Details
Keywords: Martha Lagace
  • 21 Sep 2015
  • News

Rockin’ for a Cause

Jeff Scheel (MBA 1990) would be the last person to downplay the fun of being guitarist and frontman for the Wildcats, a Palo Alto, California-based classic rock “dad band.” But the Symantec senior vice president and father of four is very... View Details
  • Profile

Nelson Yuan

Symantec in the Bay Area, where he will help manage a new enterprise product focused on storage software. “In the future,” he says, “I’m leaning more toward established companies right after graduation, though I may ultimately join a... View Details
  • 07 May 2019
  • News

How Sonja Hoel Perkins Saved John McAfee from an Especially Bad Deal

Magazine about a company that was trying to sell its software. On a hunch, Hoel Perkins cold-called the company, saying she had money to invest, and landed the founder’s car phone number. When she caught him on the phone, John McAfee was about to sell his company to... View Details
  • Profile

Dana Hoffmann

HBS?’ spawned a sincere but pointed response: “I want to start a business,“ Hoffmann replied. She had been fortunate at Symantec and Apple to work on challenging projects without overbearing supervision. She got a taste of... View Details
  • 01 Dec 1996
  • News

An Entrepreneurial Journey

summer, when rumors of a "deadly" computer virus were circulating on the Internet, computer owners worldwide turned to the Symantec Antivirus Research Center (SARC) in Santa Monica, California. Springing into an emergency-response mode,... View Details