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- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America
Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
- 05 Feb 2014
- News
The Super Bowl Revisited
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
Are you sure you have everything you need to watch the Super Bowl this weekend? Beer? Check. Nachos? Check. Friends? Check. What about your smartphone, tablet, or laptop? When most people sit down to watch... View Details
- 29 Jan 2014
- News
Super Bowl Ads for Multitaskers
- 08 Feb 2012
- News
Sizing Up the Super Bowl Ads
- 22 Jan 2020
- News
Alcohol Trends and Super Bowl Political Advertising
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
As big as it is, the Super Bowl has only fleeting impact on its annual host city. But a team of HBS alumni in Santa Clara, California, where Super View Details
- 31 Jan 2013
- News
The Funniest Super Bowl Ads of All Time
- 30 Jan 2015
- News
Super Bowl XLIX: A Battle for Your Attention
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
Kenny: : "This flat tire needs a man," says the narrator of the Goodyear Tire commercial that aired during the inaugural Super Bowl between the Green Bay Packers and the Kansas City Chiefs in 1967.... View Details
- 08 Feb 2018
- News
Big Hits: The Best of the 2018 Super Bowl Ads
- 30 Jan 2015
- News
Harvard business profs to tweet about the Super Bowl
- 06 Aug 2019
- News
Super Bowl Ads Sell Products, but Do They Sell Brands?
- 10 Feb 2010
- News
Harvard Business School Faculty Comment on Super Bowl Advertisements
- 31 Jan 2011
- News
Four Winning Lessons from the Super Bowl
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios... View Details
- 21 May 2013
- News
The Link Between Super Bowl L And Asking Apple For Money
- 29 Jan 2013
- News