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Publications

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  • February 2016 (Revised August 2016)
  • Case

Chilli Beans: Peace, Love, and Sunglasses

By: José B. Alvarez, Robert Mackalski and Andrew Otazo
This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States. View Details
Keywords: Sunglasses; Brazil; Sao Paulo; Chilli Beans; Watches; Fast Fashion; Supply Chain; Retail; Franchise; International Expansion; Culture; Middle Class; Fashion; Corporate Entrepreneurship; Global Strategy; Customer Focus and Relationships; Customer Value and Value Chain; Design; Economic Growth; Economic Slowdown and Stagnation; Goods and Commodities; Leadership; Marketing; Operations; Apparel and Accessories Industry; Fashion Industry; Manufacturing Industry; Brazil; China
Related
  • 25 Oct 2009
  • News

Oakley plans line of $4,000 sunglasses

  • Article

The Counterfeit Self: The Deceptive Costs of Faking It

By: Francesca Gino, Michael I. Norton and Dan Ariely
Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,... View Details
Keywords: Judgments; Ethics; Brands and Branding; Product; Behavior; Personal Characteristics
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  • 2010
  • Simulation

Change Management Simulation: Power and Influence

By: Linda A. Hill and William Q. Judge
In this single-player simulation, students play one of two roles at a sunglass manufacturing firm and face the challenges associated with implementing an organization-wide environmental sustainability initiative. The initiative seeks to change raw material inputs in... View Details
Keywords: Change Management; Power and Influence; Problems and Challenges; Environmental Sustainability; Production; Wastes and Waste Processing; Adoption
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  • October 2024
  • Case

Kering Eyewear

By: Rohit Deshpandé, Dante Roscini and Elena Corsi
In June 2024, Roberto Vedovotto, CEO of Kering Eyewear, prepared to discuss the future of the recently acquired brands LINDBERG, a Danish optical eyewear brand, and Maui Jim, an American sunglasses brand. Vedovotto founded Kering Eyewear in 2014, convincing... View Details
Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; Italy; Europe
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  • September 1993 (Revised January 1997)
  • Case

Serengeti Eyewear: Entrepreneurship Within Corning, Inc.

By: David A. Garvin and Jonathan West
An entrepreneurial division within Corning, Serengeti Eyewear, has grown rapidly in its brief 10-year history. Now it must decide whether to launch a new line of sunglasses and take on the industry leader. The company has prospered by developing and cultivating... View Details
Keywords: Organizational Design; Management Style; Competitive Strategy; Customer Relationship Management; Employee Relationship Management; Business and Stakeholder Relations; Talent and Talent Management; Corporate Entrepreneurship; Manufacturing Industry
Related
  • Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

leisure class passengers could adjust the amount of light coming in by rotating the inner window pane. Strong sales particularly in sunglass lenses and camera filters enabled the nascent corporation to fund further research and... View Details
  • 24 Apr 2014
  • News

Seeing glass in a new light

Rao Mulpuri (AMP 171, 2006) wants to transform the building industry by disrupting a common product: glass. View Dynamic Glass brings smart windows to buildings, and is gaining rapid adoption in North America—the California-based company sold out of product in 2013.... View Details
  • 06 May 2021
  • Blog Post

The Extraordinary Things We Do on Ordinary Days: A Mother’s Day Tribute

truck to leave our family gathering. He started to back out and then stopped. He rolled down his window, called me over to the truck, lifted up his sunglasses and said, “Eme, you are a wonderful mother.” The sincerity in his eyes and the... View Details
  • 27 Feb 2013
  • Research & Ideas

Sidetracked: Why Can’t We Stick to the Plan?

"Nike" shoes, "Versace" T-shirts, "Louis Vuitton" bags, "Prada" wallets, and "Ray-Ban" sunglasses — all of them at bargain prices, and all of them closely resembling the authentic products... View Details
Keywords: Re: Francesca Gino
  • 12 Apr 2016
  • First Look

April 12, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50918 Harvard Business School Case 516-020 Chilli Beans: Peace, Love, and Sunglasses This case illustrates how Chilli Beans became the most popular sunglasses... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing authentic sunglasses, both when they... View Details
Keywords: Martha Lagace
  • 08 Dec 2003
  • Research & Ideas

Is That Really Your Best Offer?

begin to detect a pattern. Serious poker players strive to disguise their tells with sunglasses or use eye drops so that their pupils don't dilate as they take in a spectacular hand, but it's not easy to control the emotions that bubble... View Details
Keywords: by Michael Wheeler