Successful Brands - Publications - Faculty & Research

17 Mar 2014
News

Does successful viral marketing lead to a successful product?

01 Apr 2001
News

by Nancy F. Koehn (Harvard Business School Press) The creation of a powerful, widely recognized brand is the ultimate goal that every entrepreneur dreams of but few achieve. In her new book, Brand New: How... View Details

Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information

18 Apr 2016
News

Copy Success

(Xerox Corp.) (Xerox Corp.) Joe Wilson (MBA 1933) made Xerox a brand so recognizable its name is also an everyday verb. In the process Wilson, who passed away in 1971, turned around a dying company and left a legacy of leadership that... View Details

19 Sep 2016
News

Crafting Success

distinctive taste that would work well with food.” He founded Cobra in 1989, going door-to-door to introduce stores and restaurants to the brand and somehow turning “noes” into “yesses.” The first five years were the hardest: “...[T]here... View Details

01 Apr 1999
News

A Vibrant Brand

monthly that covers hip hop, R&B, soul, reggae, and jazz - and the cultures that surround them - has made hugely successful forays onto the Internet and in the fashion, book publishing, and music industries. Catching Rolling Stone Vibe... View Details

Keywords: Susan Young

29 Oct 2020
News

How to Build a Digital Brand That Lasts

01 Feb 1999
News

Newman's Own Brand of Charity

With the understated charm that has won him legions of fans on the big screen, Hollywood legend Paul Newman came to HBS in mid-October to talk about his successful second career as a social entrepreneur. During his daylong visit, Newman... View Details

07 Mar 2014
News

A Brand of Her Own: Estee Lauder

12 Jan 2017
News

Personalizing Women’s Path to Success

Photos by David Kelly Crow Many women hit a point in their career when they are unsure of which path to take next or even how to move ahead. For some, that inflection point comes mid-career or after a successful run; others are simply... View Details

Keywords: Jill Radsken

03 Feb 2013
News

Ad firms break down formula for success on Super stage

01 Feb 2000
News

Jerry Shafir: A Simmering Success Story

Cuisine brand more visibility - the company has begun selling soup in individual serving-sized portions, a move Shafir characterizes as "a really big step for us." "Until now," he explains, "we've been mostly selling in bulk to grocery... View Details

Keywords: Deborah Blagg

01 Oct 2000
News

Raymond A. Baxter: Sweet Smell of Success

creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake... View Details

Keywords: Julia Hanna

24 Mar 2017
News

Personalizing the Path to Professional Success for Women

The business launched in March 2016 and has found clients among a diverse population of women and companies that cross all industries and geographies, says Skeete Tatum. The platform has a range of offerings from personal brand and... View Details

28 Mar 2016
News

The Alum Building a Brand New City in Panama

Colombian billionaire Jaime Gilinski (MBA 1980) is the man behind what Forbes calls “the most audacious real estate project in the world”: the redevelopment of Howard Air Force Base along the Panama Canal. After the United States left in 1999, Gilinski—a View Details

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Bob Rosenberg Courtesy Bob Rosenberg Dan Morrell: In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a regional View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

25 Aug 2022
News

Action Plan: Fired Up

regularly helps to prepare. Between 2014 and 2021, Andrus’s handpicked workforce boosted sales from $100 million to nearly $800 million. In July 2021, he oversaw a successful IPO, in the midst of a cultural moment that favored... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand

24 Aug 2017
News

Does Le Pliage Help or Hurt the Longchamp Luxury Brand?

30 Sep 2013
News

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