Publications

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Article

Aligning Strategy and Sales

By: Frank V. Cespedes

Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as... View Details

Keywords: Strategy; Sales

Program

Aligning Strategy and Sales

strategic asset, this sales channel strategy program will help you enable essential company-wide alignment. By aligning strategy and sales, you will explore new ways to help... View Details

Mar 18 2015
Testimonial

Aligning Financial Strategy with Business Strategy

26 Jun 2012
News

Aligning Strategy and Sales

Sep 08 2016
Testimonial

Aligning Your Company's Strategy

November 2016 (Revised December 2016)
Module Note

Strategy Execution Module 12: Aligning Performance Goals and Incentives

By: Robert Simons

This module reading explains how managers use performance goals and incentives to ensure that employee actions align with the overall business strategy of the organization. The module begins by discussing how managers use goals to communicate business strategy, the... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Goals; Performance Measures; Incentives; Benchmarks; Motivation; Compensation; Bonuses; Strategy

03 Mar 2014
Blog Post

Align Your Social Media and Recruiting Strategies

who recruit at Harvard Business School, we are often asked how to align a social media and recruiting strategy. Here are 7 guidelines we’ve compiled to help organizations successfully leverage social media within their hiring strategy.... View Details

22 Oct 2014
News

Aligning Strategy and Sales with Frank Cespedes

January 2021 (Revised March 2021)
Technical Note

Strategy and Strategic Thinking

By: Eric Van den Steen

This note gives managers a concrete perspective on what ‘a strategy’ really is, what makes a decision ‘strategic,’ and what ‘strategic thinking’ means. It also gives them practical frameworks to assess whether some set of decisions is really a strategy and how to... View Details

Keywords: Strategic Alignment; Strategy Definition; Strategy And Execution; Strategy Test; Strategy; Strategic Planning; Decision Making

Educators

October 2014
Background Note

Leader-as-Architect: Alignment

By: Ethan Bernstein, Ryan Raffaelli and Joshua Margolis

Part of a leader's job is to equip the organization to transform inputs into outputs by defining organizational strategy, shaping organizational identity, and then managing four organizational components—formal organizational structure, culture, people, and critical... View Details

Keywords: Organization; Resource Management; Leadership; Business Processes; Design; Organizational Design; Identity; Strategy; Resource Allocation; Strategic Planning; Alignment

Educators

12 Oct 1999
Research & Ideas

A Perfect Fit: Aligning Organization & Strategy

to implement its strategy more effectively," Beer remembers. He and Eisenstat knew from previous research, however, that strategy implementation depends on how well the organization is View Details

Keywords: by Judith A. Ross

September 1987
Background Note

Establishing Strategic Direction: Aligning Elements of Strategy

By: James L. Heskett

January 15, 2019
Article

Is Your Company's Strategy Aligned with Your Ownership Model?

By: Josh Baron

The legacy of Vanguard founder John Bogle has brought attention to the transformative influence of ownership structures within the business world. Bogle's revolutionary insight into the limitations of active fund management led to the widespread adoption of index... View Details

Keywords: Ownership Type; Business Strategy; Organizational Structure; Strength and Weakness; Competitive Advantage

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October–November 2004
Article

The Strategy Map: Guide to Aligning Intangible Assets

By: Robert S. Kaplan and David P. Norton

Keywords: Strategy; Assets; Cooperation

01 Jan 1999
News

Disciplined Decisions: Aligning Strategy with the Financial Markets

Keywords: Martha Amram, Nalin Kulatilaka

September 1987
Background Note

Organizing Effort: Aligning Organization and Other Elements of Strategy

By: James L. Heskett

Web

Aligning Reimbursement with Value - Institute For Strategy And Competitiveness

Measure Outcomes & Cost for Every Patient Aligning Reimbursement with Value Systems Integration Geography of Care Information Technology Aligning Reimbursement w... Aligning... View Details

October 2021 (Revised February 2022)
Case

Hospital 57357: Aligning Performance Towards a Vision of a Cancer-Free Childhood

By: Susanna Gallani and Youssef Abdel Aal

The case follows the Children Cancer Hospital in Egypt, also known as Hospital 57357, as it goes through the roll-out of a new performance management system, which Dr. Sherif Abouel Naga, founder and CEO of the hospital, had championed. This was a critical juncture as... View Details

Keywords: Healthcare; Performance Management; Performance Incentives; Strategic Alignment; Health Care and Treatment; Nonprofit Organizations; Strategy; Alignment; Performance Evaluation; Mission and Purpose; Change Management; Health Industry; Egypt; Middle East

Educators