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  • June 2012 (Revised December 2017)
  • Technical Note

Strategy and Strategic Decisions

By: Eric Van den Steen
This note introduces a framework for formulating strategy that helps a manager identify which decisions are strategic—and thus which decisions to focus on (both when developing strategy and when executing it)—and that provides a practical test for whether a particular... View Details
Keywords: Formulating Strategy; Strategic Theory; Strategy Test; Strategic Analysis; Strategy; Theory; Strategic Planning
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Van den Steen, Eric. "Strategy and Strategic Decisions." Harvard Business School Technical Note 712-500, June 2012. (Revised December 2017.)
  • February 2000
  • Teaching Note

Strategic Decision Processes & Making Fast Strategic Decisions in High-Velocity Environments TN

By: David A. Garvin and Jeffrey Berger
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Garvin, David A., and Jeffrey Berger. "Strategic Decision Processes & Making Fast Strategic Decisions in High-Velocity Environments TN." Harvard Business School Teaching Note 300-068, February 2000.
  • Article

Corporate Stakeholders Management – An Empirical Study of Organisational Decision Making Criteria

By: Shashank Shah and Sudhir Bhaskar
Keywords: Stakeholder Management; Decision Making; India
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Shah, Shashank, and Sudhir Bhaskar. "Corporate Stakeholders Management – An Empirical Study of Organisational Decision Making Criteria." International Journal of Indian Culture and Business Management 4, no. 2 (2011): 218–239.
  • 2009
  • Chapter

Organizational Design: Balancing Search and Stability in Strategic Decision Making

By: Jan Rivkin and Nicolaj Siggelkow
Managers often must make decisions that depend on decisions in other parts of the organization. These interactions create a network of interdependent choices and make strategizing difficult. In this chapter, the authors explore the intersection between organizing and... View Details
Keywords: Decision Choices and Conditions; Organizational Change and Adaptation; Organizational Design; Strategy; Balance and Stability
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Rivkin, Jan, and Nicolaj Siggelkow. "Organizational Design: Balancing Search and Stability in Strategic Decision Making." In The Network Challenge: Strategy, Profit, and Risk in an Interlinked World, edited by Paul R. Kleindorfer and Yoram Wind. Wharton School Publishing, 2009.
  • 2023
  • Working Paper

Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition

By: Timo O. Vuori and Michael L. Tushman
Based on an inductive case study, we develop an emotional-temporal process model of an incumbent’s strategic decision making at a platform transition. We describe the senior team’s emotional response to this transition and the impact of these emotions on their... View Details
Keywords: Emotions; Decision Choices and Conditions; Transition; Digital Platforms
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Vuori, Timo O., and Michael L. Tushman. "Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition." Harvard Business School Working Paper, No. 23-054, March 2023.
  • Research Summary

Decision making

Dr. Bos investigates how unconscious processes aid and improve performance. His work contests the common-sense notion that conscious deliberation always leads to the best outcomes. Dr. Bos and colleagues propose that, for complex decisions, the best outcomes result... View Details
  • January 2014
  • Supplement

Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)

By: Juan Alcacer and Nancy Hua Dai
The case reveals that Ford decided to open its own e-coating plant in Gujarat, India, and details how the decision was made at different organizational levels. View Details
Keywords: Foreign Investment; Organizational Alignment; Strategic Decision Making; Motivation and Incentives; Communication; Organizational Structure; Decision Making; Business Processes; Foreign Direct Investment; Manufacturing Industry; Auto Industry; Gujarat
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Alcacer, Juan, and Nancy Hua Dai. "Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)." Harvard Business School Supplement 914-015, January 2014.
  • 2017
  • Working Paper

The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making

By: Ryan Hamilton and Uma R. Karmarkar
Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details
Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research
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Hamilton, Ryan, and Uma R. Karmarkar. "The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making." Marketing Science Institute Report, No. 17-109, May 2017.
  • October 2024
  • Article

Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).

By: Timo O. Vuori and Michael Tushman
We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a... View Details
Keywords: Emotions; Technology Adoption; Corporate Strategy; Transition
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Vuori, Timo O., and Michael Tushman. "Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011)." Strategic Management Journal 45, no. 10 (October 2024): 2018–2062.
  • Research Summary

Intra-Household Decision Making

Professor Ashraf's research in intra-household decision making examines how households make financial and health decisions, particularly in the presence of asymmetric information or benefits.

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  • January 2024
  • Background Note

Making Strategic Choices

By: Jan W. Rivkin
This note lays out a process that students and business leaders can follow to make well-integrated sets of strategic choices. View Details
Keywords: Decision Choices and Conditions; Strategy
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Rivkin, Jan W. "Making Strategic Choices." Harvard Business School Background Note 724-447, January 2024.
  • September 1989
  • Background Note

Introduction to Decision Making

By: Francis Aguilar
Describes the process of decision making (establish objectives, generate alternatives, and so on) emphasizing the human side of it (using rules of thumb, favoring one's own pet projects) yet demonstrating the role an analytic/quantitative contribution has to make. View Details
Keywords: Decision Making; Goals and Objectives; Mathematical Methods; Perspective
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Aguilar, Francis. "Introduction to Decision Making." Harvard Business School Background Note 390-048, September 1989.
  • 2025
  • Working Paper

How to Choose Among Technologies with Learning Curves: Making Better Investment Decisions

By: Christian Kaps and Arielle Anderer
Learning curves, the fact that technologies improve as a function of cumulative experience or investment, are desirable-think inexpensive solar panels or higher performing semiconductors. But, for firms that need to pick one technology among several candidates, such as... View Details
Keywords: Learning Curve; Technology; Innovation; Batteries; Energy Storage; Sequential Decision Making; TELCO; Exploration; Exploitation; Problems and Challenges; Cost vs Benefits; Technology Adoption; Battery Industry
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Kaps, Christian, and Arielle Anderer. "How to Choose Among Technologies with Learning Curves: Making Better Investment Decisions." Working Paper, March 2025.
  • 1983
  • Book

Decision Making at the Top: The Shaping of Strategic Direction

By: Gordon Donaldson and J. W. Lorsch
Keywords: Management Teams; Decision Making
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Donaldson, Gordon, and J. W. Lorsch. Decision Making at the Top: The Shaping of Strategic Direction. New York: Basic Books, 1983.
  • October 2003 (Revised January 2005)
  • Case

Shared Decision Making

By: Richard M.J. Bohmer, Karen Sepucha and Laura Feldman
The Foundation for Informed Medical Decision-Making has created an interactive videodisc system that provides patients with customized support regarding medical treatment or screening decisions when they face a choice between two equally effective courses of action.... View Details
Keywords: Decision Choices and Conditions; Borrowing and Debt; Health Care and Treatment; Innovation Strategy; Technological Innovation; Product Marketing; Distribution Channels; Production; Partners and Partnerships; Research and Development; Information Technology
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Bohmer, Richard M.J., Karen Sepucha, and Laura Feldman. "Shared Decision Making." Harvard Business School Case 604-001, October 2003. (Revised January 2005.)
  • 2013
  • Book

Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan

By: Francesca Gino
You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do... View Details
Keywords: Decision Making; Decision-making; Judgment; Decisions; Strategy; Behavior; Ethics; Attitudes
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Gino, Francesca. Sidetracked: Why Our Decisions Get Derailed and How We Can Stick to the Plan. Boston, MA: Harvard Business Review Press, 2013.
  • Research Summary

Optimal Decision Making Under Uncertainty

Inventory control problems in supply chains.  In this stream of theoretical research, Professor Goh has investigated how inventory should be optimally managed in supply chains. Specifically, he has studied how supply chains can make decisions to operate... View Details

  • February 2017
  • Background Note

Decision Analysis

By: George Wu and Kathleen McGinn
Describes decision analysis, a systematic approach for analyzing decision problems. A running example illustrates problem structuring (decision trees), probability assessment, endpoint evaluation, “folding back the tree” as a method of analysis, and sensitivity... View Details
Keywords: Decision Analysis; Decision Trees; Probability; Decision Making; Analysis
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Wu, George, and Kathleen McGinn. "Decision Analysis." Harvard Business School Background Note 917-018, February 2017.
  • 2013
  • Book

Judgment in Managerial Decision Making

By: Max Bazerman and Don A. Moore
Is your judgment influenced by personal biases? In situations requiring careful judgment, we're all influenced by our own biases to some extent. But, with Judgment in Managerial Decision Making, you can learn how to overcome those biases to make better... View Details
Keywords: Decision Choices and Conditions; Judgments; Management Practices and Processes; Management Skills; Managerial Roles; Performance Improvement; Prejudice and Bias
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Bazerman, Max, and Don A. Moore. Judgment in Managerial Decision Making. 8th ed. John Wiley & Sons, 2013.
  • Teaching Interest

Decision Making Under Uncertainty

By: David E. Bell

Many of the decisions we face are made complicated by having uncertain consequences: how should I set my inventory when I don’t know what demand will be, should I refinance my mortgage when rates might go lower, how big a bet shall I make in a new business, and so... View Details

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