Strategic Customer Behavior - Publications - Faculty & Research

11 Mar 2015
News

How Self-Service Kiosks Are Changing Customer Behavior

01 May 2003
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Customer Management

Keywords: Robert S. Kaplan, David P. Norton

01 Sep 2008
News

Stanford Lets Students Customize

leads off with a quarter of required “Management Perspectives” courses designed to provide students with an integrative overview of management challenges and to develop soft leadership and communication skills, including courses in View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

13 Oct 2011
News

Potential for Mass Customization

Keywords: News, Library, Internet, and Other Services; Information; Legal Services; Professional Services

22 Feb 2012
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Disclosures Are Found to Change Financial Behavior

10 Sep 2021
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Human or Computer? Who’s Really Helping You With Customer Service?

01 Nov 2022
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Let's Protect Our Frontline Workers from Rude Customers

30 Jul 2021
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What’s the Right Customer Experience for Your Brand?

15 Nov 2016
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Field Course Helps Nascent Entrepreneurs Connect with Customers

Frank Cespedes (photo by Neal Hamburg) Frank Cespedes (photo by Neal Hamburg) “Every entrepreneur is selling all the time—to customers, investors, employees, and strategic partners,” observes Thomas Eisenmann, the Howard H. Stevenson... View Details

16 Jun 2020
News

Your Customers Have Changed. Here's How to Engage Them Again.

01 Jun 1998
News

Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer

leadership position in the Northeast through the strategic use of new technology, marketing savvy, and a management style that encouraged staff to invest themselves in their work. In 1996, BayBanks merged with Bank of Boston to form... View Details

Keywords: Eileen K. McCluskey

24 Apr 2014
News

Creating a mathematical method to understand consumer behavior in a digital world

Sunil Gupta, Edward W. Carter Professor of Business Administration, focuses on understanding customers and how they make decisions in a digital world. Gupta has tackled one of the most vexing questions in studies of consumer behavior:... View Details

05 Jun 2023
News

How Do I Set the Right Pace To Meet Our Strategic Goals?

01 Dec 2011
News

At Your Service

Frei and Morriss: No heroics, please—partner with customers to make strategic service choices instead of trying to be the best at everything. In their new book, Uncommon Service: How to Win by Putting View Details