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- All HBS Web
(1,421)
- People (9)
- News (395)
- Research (778)
- Events (3)
- Multimedia (5)
- Faculty Publications (262)
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- 01 Sep 2012
- News
HBS Is Committed to Increasing Alumni Engagement
Skeete Tatum HBS has taken on a major initiative to deepen its connection to alumni by increasing engagement and participation. To better understand the relationships that currently exist between alumni and HBS, the School has launched a... View Details
- October 2019
- Case
Engaging the Nationwide Workforce
By: Ethan S. Bernstein, Jessica Gover and Sarah Mehta
Nationwide is “on your side,” but did employees feel that way? CAO Gale King and CEO Steve Rasmussen, starting in 2008, invested heavily in a human capital strategy centered around “engagement” at the Ohio-based Nationwide Mutual Insurance Company. Set in 2014, this... View Details
Keywords: Talent and Talent Management; Change; Change Management; Transformation; Insurance; Human Resources; Employees; Employee Relationship Management; Retention; Selection and Staffing; Employment; Human Capital; Leadership; Leadership Development; Organizational Change and Adaptation; Social Psychology; Financial Services Industry; Insurance Industry; United States; Ohio
Bernstein, Ethan S., Jessica Gover, and Sarah Mehta. "Engaging the Nationwide Workforce." Harvard Business School Case 420-036, October 2019.
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- April 2002
- Article
A Tale of Two Experts: Thalidomide and Political Engagement in the United States and West Germany
By: Arthur A. Daemmrich
Daemmrich, Arthur A. "A Tale of Two Experts: Thalidomide and Political Engagement in the United States and West Germany." Social History of Medicine 15, no. 1 (April 2002): 137–158.
- April 2025
- Technical Note
Skills-First Talent Management: Engagement and Retention
By: Boris Groysberg, Nicole Zelazko, Robin Abrahams and Katherine Connolly Baden
The third in a series, this note describes the significance of employee engagement and retention, explores the relationship between these two pillars and skills-first talent management, and covers the major drivers of engagement and retention. The other two notes are:... View Details
- 15 Jun 2021
- News
Leading at State
allow for this culture shift. And that’s really critical to making sure this organization remains the premier foreign-affairs agency in the world.” Plans are currently underway to welcome a second cohort of State Department employees to... View Details
- 15 Oct 2019
- News
Engaging More Deeply with Business in Africa
members arrived at Kenya’s State House in Nairobi to meet with the country’s president, Uhuru Kenyatta, as part of the School’s faculty immersion in Africa. “Business and entrepreneurship are ingrained in the Kenyan psyche, whether it is... View Details
- 02 Aug 2017
- What Do You Think?
Summing Up: Why Can’t Organizations Engage Their Employees?
those new hires will end up engaged? If employee engagement can spell the difference between profit and loss in a business, why can’t organizations engage their employees? What do you think? Reference View Details
Keywords: by James Heskett
- January 2025
- Case
Redwood & Strong: The Value of a Consulting Engagement
By: David G. Fubini and Patrick Sanguineti
The board of Redwood & Strong LLP (R&S), the American branch of a large global law firm, is meeting to review the findings of a recent strategic initiative designed to identify potential merger candidates. The request for the engagement originated from Daniel Crawford,... View Details
- 01 Dec 2022
- News
The State of Play
their goods or the quality of services. The next step in what they referred to as the “progression of economic value” would require engaging consumers experientially, “on an emotional, physical, intellectual, or even spiritual level.”... View Details
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
Our observations of great service leaders reveal a greater emphasis on those skills demanded for intense personal interaction, engagement with employees at all levels of large people-intensive organizations, the ability to work with the... View Details
- August 28, 2018
- Article
Maintaining Trust When Agents Can Engage in Self-deception
By: Andres Babino, Hernan A. Makse, Rafael Di Tella and Mariano Sigman
The coexistence of cooperation and selfish instincts is a remarkable characteristic of humans. Psychological research has unveiled the cognitive mechanisms behind self-deception. Two important findings are that a higher ambiguity about others’ social preferences leads... View Details
Keywords: Behavioral Economics; Cognitive Neuroscience; Corruption; Cooperation; Self-deception; Trust; Behavior
Babino, Andres, Hernan A. Makse, Rafael Di Tella, and Mariano Sigman. "Maintaining Trust When Agents Can Engage in Self-deception." Proceedings of the National Academy of Sciences 115, no. 35 (August 28, 2018): 8728–8733.
- August 2022 (Revised January 2023)
- Case
Icario Health: AI to Drive Health Engagement
By: David C. Edelman
Icario Health has built a market-leading artificial intelligence (AI) engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve their Medicare performance. View Details
Keywords: Marketing; Health Care and Treatment; AI and Machine Learning; Health Industry; United States
Edelman, David C. "Icario Health: AI to Drive Health Engagement." Harvard Business School Case 523-025, August 2022. (Revised January 2023.)
- 24 Apr 2014
- News
Exploring new ways to understand and engage audiences
Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
- October 2017
- Article
Progress In Interoperability: Measuring US Hospitals' Engagement In Sharing Patient Data
By: A Jay Holmgren, Vaishali Patel and Julia Adler-Milstein
Achieving an interoperable health care system remains a top US policy priority. Despite substantial efforts to encourage interoperability, the first set of national data in 2014 suggested that hospitals’ engagement levels were low. With 2015 data now available, we... View Details
Keywords: Health; Technology; Electronic Health Records; Health Care and Treatment; Data and Data Sets; Technology Networks; Policy; United States
Holmgren, A Jay, Vaishali Patel, and Julia Adler-Milstein. "Progress In Interoperability: Measuring US Hospitals' Engagement In Sharing Patient Data." Health Affairs 36, no. 10 (October 2017): 1820–1827.
- February 2006 (Revised November 2012)
- Case
Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A)
By: V. Kasturi Rangan, Brooke Barton and Ezequiel Reficco
Located in the highlands of Peru, the Tintaya copper mine has long been a source of intense conflict between local community members and mine operators. The mine, which was owned and managed first by the Peruvian state and later by BHP Billiton, stands on 2,300... View Details
Keywords: Developing Countries and Economies; Multinational Firms and Management; Agreements and Arrangements; Corporate Social Responsibility and Impact; Business and Community Relations; Non-Governmental Organizations; Conflict Management; Mining Industry; Australia; Peru
Rangan, V. Kasturi, Brooke Barton, and Ezequiel Reficco. "Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A)." Harvard Business School Case 506-023, February 2006. (Revised November 2012.)
- March 2013 (Revised January 2015)
- Technical Note
Business and Government: Campaign Contributions and Lobbying in the United States
By: Karthik Ramanna, Sandra J. Sucher and Ian McKown Cornell
This note on business-government relations introduces students to the state of campaign contributions and lobbying by corporations in the United States. The note develops two hypotheses as to the impact of corporate political engagement: (i) a vehicle to facilitate... View Details
Keywords: Political Economy; Business and Government Relations; Government and Politics; Public Administration Industry; United States
Ramanna, Karthik, Sandra J. Sucher, and Ian McKown Cornell. "Business and Government: Campaign Contributions and Lobbying in the United States." Harvard Business School Technical Note 113-037, March 2013. (Revised January 2015.)
- March 2013 (Revised March 2013)
- Module Note
Business and Government: Campaign Contributions and Lobbying in the United States
This module note on business-government relations introduces students to the state of campaign contributions and lobbying by corporations in the United States. The note develops two hypotheses as to the impact of corporate political engagement: (i) a vehicle to... View Details
Keywords: Political Economy; Business and Government Relations; Government and Politics; Public Administration Industry; United States
Ramanna, Karthik, Sandra J. Sucher, and Ian McKown Cornell. "Business and Government: Campaign Contributions and Lobbying in the United States." Harvard Business School Module Note 113-037, March 2013. (Revised March 2013.)
- 01 Mar 2015
- News
New Idea: State of the Art
interviewer in 2013. It was a quantifiable argument: A major National Endowment for the Arts survey released that year reported that only about 20 percent of Americans visit museums annually, but 71 percent engaged with the arts through... View Details