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- Faculty Publications (3)
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- 28 Aug 2013
- News
Microsoft: 11 Fix-It Strategies
- 01 Jan 2008
- News
Jeffrey R. Immelt, MBA 1982
x-ray machines. Today, under Immelt’s leadership, GE is a $173 billion organization that still has roots in its past, even as it rides a wave of 21st-century innovation in clean energy, water treatment, and medical technology that will transform lives for decades to... View Details
- 01 Sep 2014
- News
All For One
employees. By 2012, sales had increased by nearly 50 percent, and VW’s brand ranking had climbed from No. 55 to No. 39. Based on consumer surveys, brand monitor Interbrand selected VW as the top environmental brand in 2012. While creating... View Details
- 01 Dec 2016
- News
Vive la Madeleine!
usual domain. A couple of months earlier, in February 2014, Viana had read an article in the newspaper Le Parisien about Biscuiterie Jeannette, a company founded in Caen in 1850 and known across France for its madeleines—the shell-shaped little cakes that View Details