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- December 2018
- Case
DraftKings and the Future of Fantasy Sports
By: Robert F. Higgins and Julia Kelley
Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details
Keywords: Fantasy Sports; Daily Fantasy Sports; DraftKings; FanDuel; Supreme Court; Sports Betting; Sports Gambling; Sports; Business Model; Government Legislation; Lawsuits and Litigation; Laws and Statutes; Business Strategy; Internet and the Web; Mobile and Wireless Technology; Games, Gaming, and Gambling; Sports Industry; Sports Industry; United States; Massachusetts; Boston
Higgins, Robert F., and Julia Kelley. "DraftKings and the Future of Fantasy Sports." Harvard Business School Case 819-074, December 2018.
- 27 Oct 2010
- News
Advertisers Gamble on World Series
- 04 Sep 2019
- News
Giving Live Sports Another Dimension
Smart Venues “There’s long been this tension between the experience of live sports in a venue versus the comfort of watching on TV at home. And broadcasts have improved dramatically. So now stadium-goers are increasingly expecting their... View Details
- 12 Oct 2021
- Research & Ideas
What Actually Draws Sports Fans to Games? It's Not Star Athletes.
including the US National Football League’s salary cap. However, footy has a wider range that made it easier to isolate what economists call a specific “shock” or unexpected change—in this case, injuries, Ferguson says. Gambling and... View Details
- November 2018
- Case
Sportradar (A): From Data to Storytelling
By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Europe; Switzerland; Asia; Austria; Germany; England
Casadesus-Masanell, Ramon, Karen Elterman, and Oliver Gassmann. "Sportradar (A): From Data to Storytelling." Harvard Business School Case 719-429, November 2018.
- 25 Aug 2022
- News
Elevator Pitch: Wagr
Illustration by Drue Wagner Wagr [Wa-jr] Mario Malave (MBA 2020), CEO Eliana Eskinazi (MBA 2020), CPO Concept: Wagr is a social sports-betting app that allows people to bet with others in their community instead of betting against the house. The Why: Wagr’s mission is... View Details
- 17 Mar 2021
- Working Paper Summaries
Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment
- 11 Jul 2019
- Blog Post
Meet the MBA Class of 2020
Google, Facebook, Asian Institute of Management, Procter & Gamble HBS ACTIVITIES Digital Initiative Student Advisory Board Enrico Ferrari “REAL SUCCESS COMES FROM EMPOWERING OTHERS. I AM NO ONE ON MY OWN.” HOME REGION Carpi, Italy... View Details
- November 2023
- Case
Team Liquid: Fueling the Business of Fandom
By: Youngme Moon and Kerry Herman
In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details
Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry
Moon, Youngme, and Kerry Herman. "Team Liquid: Fueling the Business of Fandom." Harvard Business School Case 324-041, November 2023.
- June 2024 (Revised September 2024)
- Case
Major League Baseball: Changing the Rules of America's Pastime
By: Stephen A. Greyser, Mac Levin and Brent Schwarz
This case describes the efforts of Major League Baseball (MLB) to make meaningful changes in the rules affecting the ways the game is played. These changes are intended to speed the pace of the game and make it more appealing to younger fans. The principal changes... View Details
Keywords: Change Management; Age; Games, Gaming, and Gambling; Leading Change; Organizational Change and Adaptation; Demand and Consumers; Sports Industry
Greyser, Stephen A., Mac Levin, and Brent Schwarz. "Major League Baseball: Changing the Rules of America's Pastime." Harvard Business School Case 924-307, June 2024. (Revised September 2024.)
- Career Coach
Lauren Murphy
responsibility at the Proctor & Gamble company where she was a Brand Manager and a Regional Marketing Manager. She began her business career in the buying office as an Area Manager at Macy's Stores (formerly Joske's of Houston). Work... View Details
- September 2017 (Revised June 2019)
- Case
The ABN AMRO World Tennis Tournament
By: Anita Elberse and Saskia Van Rheenen
Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details
Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Sports Industry; Sports Industry; Sports Industry
Elberse, Anita, and Saskia Van Rheenen. "The ABN AMRO World Tennis Tournament." Harvard Business School Case 518-041, September 2017. (Revised June 2019.)
- 2021
- Working Paper
Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment
By: Patrick J. Ferguson and Karim R. Lakhani
Contests that are designed to be consumed for entertainment by non-contestants are a fixture of economic, cultural and political life. In this paper, we examine whether individuals prefer to consume contests that have more uncertain outcomes. We look to... View Details
Keywords: Contest Design; Information Preferences; Consumer Demand; Sports; Entertainment; Games, Gaming, and Gambling; Demand and Consumers; Outcome or Result
Ferguson, Patrick J., and Karim R. Lakhani. "Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment." Harvard Business School Working Paper, No. 21-087, February 2021.
- 01 Mar 2024
- News
Game On
It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details
- Web
Hiring Organizations
Hydration Curio Digital Therapeutics Inc. Custom Truck One Source Cyprium Partners D D. E. Shaw Group, The Danone Databricks Datadog David Protein DaVita DC Advisory De Soi Decarbonization Partners DECKED Deloitte Delta Air Lines Diageo Diamond Hill Dick's View Details
- 27 Jan 2009
- First Look
First Look: January 27, 2009
Carbonell-Nicolau and Diego Comin Publication:Journal of Quantitative Analysis in Sports (forthcoming) Abstract This paper designs and implements an empirical test to discern whether the parties to a contract are able to commit not to... View Details
Keywords: Martha Lagace
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
baseball players high on that list. Gazette: Sports gambling is now legal in most states. Massachusetts is expected to begin allowing it in early 2023. When people have money riding on games, they tend to... View Details
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study 4), and purchase decisions (Study 5). These effects persist in the absence of any reward, when a cost must be... View Details
Keywords: Carmen Nobel
- Web
Topics - HBS Working Knowledge
Financial Markets (22) Financial Reporting (7) Financial Statements (1) Financial Strategy (11) Financing and Loans (22) Food (12) For-Profit Firms (1) Forecasting and Prediction (26) Foreign Direct Investment (5) Forms of Communication (4) Framework (7) Game Theory... View Details
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
but they could still claim their own pieces of the brand, the sports car lines, that remained uncontaminated." Lessons For Brand Managers More than a decade since Porsche launched its first SUV, the View Details