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- 11 Apr 2008
- News
Olympic sponsorship isn't an automatic gold medal
- 20 Jul 2021
- News
How Adidas Helped Monetize the Olympics (Preview Video)
- 01 Mar 2004
- News
Derek Ferguson
describing how Apple paid to have its iPod placed in a P. Diddy music video. “Some extremists think that recorded music will be free in ten years,” Ferguson comments. “Companies will make money by selling sponsorship around the content.”... View Details
- 12 Mar 2021
- News
My Favorite Case
team—and everything they owned was riding on Carter Racing having a successful season. But after their car had suffered engine failure in several of their last outings, BJ Carter has an hour to decide whether or not to risk their existing View Details
- 01 Dec 2022
- News
Full Court Press
breaking into the African market, Williams says, and NBA Africa has existing partnerships and sponsorships with the likes of Hennessy and Nike. “But for us to serve some markets best—as well as to be an entity that contributes to Africa’s... View Details
Keywords: Dan Morrell
- 24 Apr 2014
- News
Identifying why the path to the top for women and racial minorities remains elusive
But having same-gender or same-race peers can hurt mobility because of within-group competition, which suggests that active sponsorship from senior professionals is needed to help underrepresented junior professionals rise through the... View Details
- 01 Jun 2003
- News
Against All Odds
(February 27, 2003) explained, “Mr. Bertarelli runs his America’s Cup team like a small global company, with over one hundred team members, drawn from fifteen countries, and eight specialist units covering everything from boat design and sail making to professional... View Details
- 01 Oct 1997
- News
Honorable Mention
Hoegh, Steven Le Poole, Kerstin Nilsson, Paul Ostergaard, and Ernesto Gonzalez-Quattrini - who established a corporate sponsorship program to raise money for the construction of elementary schools in Latin America. Closer to campus,... View Details
- 01 Jun 2010
- News
Noted & Quoted
believe it or not, is its own country.” — MICHAEL SKELLY (MBA ’91), founder of Houston-based Clean Line Energy Partners, at the HBS “Think Tank on Energy, the Environment, and Business” conference, March 5, 2010. “You sell tickets, you sell suites, you sell View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
upwards of eight figures on an ongoing basis. For the World Cup, FIFA adds eight "Sponsors" and eight "National Supporters." The opportunities are so valuable that, once secured, a company rarely gives up its rights. These sponsorships... View Details
Keywords: Garry Emmons
- 01 Jun 2002
- News
In the Driver's Seat
investors will get their money back with interest.) Sponsorships will be another important source of potential revenue. “We're trying to take a different approach to the business than just, ‘Let's go racing,' ” Hitchcock told the... View Details
- 21 Jun 2016
- News
Rescuing Families from ISIS-Led Genocide
Aziza’s main tasks have been fundraising and working with community and government officials to create a process that will facilitate the sponsorship of more families. “We’d love to have the funds to do something on a larger scale,” says... View Details
- 01 Apr 2001
- News
Making A Difference: HBS Club of Puget Sound Reaches Out to Young Alumni
sponsorship to the club. With an expected increase in membership for 2001, the HBS Club of Puget Sound looks forward to an exciting future. Kwiker feels a tremendous sense of pride in the club’s progress. “It is the greatest feeling to... View Details
- 01 Sep 2004
- News
HBS Clubs and Associations
sponsorships add an important mix of participants to the SPNM program, allowing us to reach nonprofit CEOs who otherwise might not know about or be able to attend the program.” Bob Davis (MBA ’92), president of the HBS Club of Atlanta,... View Details
- 24 Apr 2014
- News
Giving students a chance to attend elite private schools
Teresa Clarke (AB 1984, JD 1987, MBA 1988) reflects on helping start the Student Sponsorship Foundation of South Africa to give black students the opportunity to attend elite private schools. (Published April 2014) View Details
- 01 Dec 2020
- News
Steady as She Goes
the more junior levels and put great structures around them for sponsorship,” she observes. Sponsorship is more than mentorship for Weckert. “A sponsor is someone who helps you unlock opportunities, who is proactively helping you to... View Details
- 01 Feb 1998
- News
Kicking Off a Startup: Jennifer Rottenberg (MBA '96)
- a strategy, marketing, and athlete representation firm she founded - has been selected by the league's seed investors to create and manage the new league. The league's marketing strategy is "a hybrid of the ABL and WNBA women's basketball models," Rottenberg says.... View Details
Keywords: Nancy O. Perry
- 01 Jun 1999
- News
New York Club Names Entrepreneur of the Year
with attendees than a simple awards dinner," said cochair Suzanna DeBaca (MBA '92). "Our next event will capitalize on this as well as provide additional opportunities for networking." Anyone wishing to nominate a company or inquire about a View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
sponsorship of The $64,000 Question to revolutionize advertising. In the latter half of the century, Sam Walton, conceivably the greatest retailer in American history as the founder of Wal-Mart, was my choice for a consumer marketer; for... View Details