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Show Results For
- All HBS Web
(383)
- People (1)
- News (72)
- Research (190)
- Events (3)
- Multimedia (1)
- Faculty Publications (54)
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- 15 Apr 2013
- News
Solving the Search vs. Display Advertising Quandary
- 27 May 2021
- News
Facebook sponsored research paper lambasts Apple's iOS 14.5 privacy
- 21 Jun 2011
- News
Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study
- 12 Sep 2014
- News
Moving targets
- 07 Mar 2008
- News
Art of retaining professionals
- 04 Nov 2015
- News
In Mobile Advertising, Timing Is Everything
- 01 Aug 1998
- News
High Honors
an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
- 01 Jan 2002
- News
Egon P.S. Zehnder (MBA '56)
McCann-Erickson, Inc., 1956-59 With a student loan to repay after HBS, Zehnder jumped at the advertising agency's starting salary of $7,500-the highest offer he received-plus the prospect of an international posting. By 1959, aged 29, he... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details
Keywords: Margie Kelley
- 01 Mar 2004
- News
Derek Ferguson
Advertising (a firm that helps clients reach the $890 billion youth and hip-hop markets); Bad Boy Films; and Daddy’s House Social Programs, which provides tutoring for more than five hundred students in New York and New Jersey. (P.... View Details
- 01 Apr 2000
- News
Getting the Message
Sponsorships allow advertisers to offer content that is related to their products or services and valued by the target audience. For example, a pharmaceutical company might sponsor a bulletin board for... View Details
Keywords: Susan Young
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
- 01 Oct 2001
- News
Lunch with Jack: Student Dines with GE's Welch
sponsored by Section NG that was held on campus last April to benefit Summer Search Boston (SSB). A nonprofit organization, SSB provides scholarships for summer programs to high-school students who... View Details
- 06 Dec 2021
- News
What's the Word?
search engine Baidu. Instead of striving and sweating for a good job, a home, and a family, it suggested a minimalist lifestyle of tang ping (“lying flat”). Although the post was later deleted by Communist Party officials, lying flat has... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create View Details
- 01 Jun 2008
- News
New Face at Facebook
“It was the shot heard ’round Silicon Valley: Internet upstart Facebook, Inc. raided search giant Google, Inc. for a No. 2 executive it hoped would turn the social-networking Web site into a major moneymaker,” declared the Los Angeles... View Details