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  • All HBS Web  (383)
    • People  (1)
    • News  (72)
    • Research  (190)
    • Events  (3)
    • Multimedia  (1)
  • Faculty Publications  (54)

Show Results For

  • All HBS Web  (383)
    • People  (1)
    • News  (72)
    • Research  (190)
    • Events  (3)
    • Multimedia  (1)
  • Faculty Publications  (54)
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  • 15 Apr 2013
  • News

Solving the Search vs. Display Advertising Quandary

  • News

Big Sponsors May Find It Hard To Break Up With The NFL

  • 27 May 2021
  • News

Facebook sponsored research paper lambasts Apple's iOS 14.5 privacy

  • 03 Feb 2022
  • News

Olympic Sponsors Are Banking on Public Indifference to China's Human Rights Abuses

  • 10 Jun 2016
  • News

Are there better deals than the “Minimum Advertised Price?” More often than you think.

  • 21 Jun 2011
  • News

Facebook Beats Yahoo as Top U.S. Display-Ad Seller in Study

  • 11 Jun 2012
  • News

Obama, Romney Campaigns Taking 'See What Sticks' Approach To Web Videos

  • 12 Sep 2014
  • News

Moving targets

  • 07 Mar 2008
  • News

Art of retaining professionals

  • 04 Nov 2015
  • News

In Mobile Advertising, Timing Is Everything

  • 01 Aug 1998
  • News

High Honors

an entrepreneur. With several other HBS graduates, he undertook a decidedly low-tech startup: plastic phone book covers to carry local advertisements in Massachusetts. The company, the National Merchandising Corporation, was such a... View Details
  • 01 Mar 2004
  • News

Derek Ferguson

Advertising (a firm that helps clients reach the $890 billion youth and hip-hop markets); Bad Boy Films; and Daddy’s House Social Programs, which provides tutoring for more than five hundred students in New York and New Jersey. (P.... View Details
Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 22 Feb 2024
  • News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

disruptor, then your innovation may be in search of an opportunity. It was a fascinating chicken-or-the-egg conversation.” Working closely with HBS Club of Seattle co-presidents Shyam Ayengar (MBA 2006) and Jon Weintraub (MBA 1989), as... View Details
Keywords: Margie Kelley
  • 01 Jan 2002
  • News

Egon P.S. Zehnder (MBA '56)

McCann-Erickson, Inc., 1956-59 With a student loan to repay after HBS, Zehnder jumped at the advertising agency's starting salary of $7,500-the highest offer he received-plus the prospect of an international posting. By 1959, aged 29, he... View Details
  • 01 Apr 2000
  • News

Getting the Message

Sponsorships allow advertisers to offer content that is related to their products or services and valued by the target audience. For example, a pharmaceutical company might sponsor a bulletin board for... View Details
Keywords: Susan Young
  • 01 Dec 1999
  • News

The Message and the Media: Advertising's Brave New World

Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which... View Details
Keywords: Peter K. Jacobs
  • 01 Dec 2015
  • News

Snapping Up Voters

Illustration by Chris Gash When Rob Saliterman (MBA 2011) started selling online political ads at Google, they were almost all destined for people already seeking political content, placed either on specific networks or in response to user searches. Over nearly four... View Details
Keywords: Sasha Issenberg
  • 01 Jun 2008
  • News

New Face at Facebook

“It was the shot heard ’round Silicon Valley: Internet upstart Facebook, Inc. raided search giant Google, Inc. for a No. 2 executive it hoped would turn the social-networking Web site into a major moneymaker,” declared the Los Angeles... View Details
Keywords: News, Library, Internet, and Other Services; Information
  • 01 Oct 2001
  • News

Lunch with Jack: Student Dines with GE's Welch

sponsored by Section NG that was held on campus last April to benefit Summer Search Boston (SSB). A nonprofit organization, SSB provides scholarships for summer programs to high-school students who... View Details
Keywords: Architectural, Engineering, and Related Services; Professional Services
  • 01 Mar 2014
  • News

Insight: Yenball

for instance, would require more than 15 hours of flight time. But for a starting pitcher like Tanaka, who may only appear once every five days or so, frequency is also an issue. With that kind of a schedule, sponsors may only be able to... View Details
Keywords: Morrell, Daniel; Masahiro Tanaka; Hideki Matsui; Isao Okada; business of sports; Arts, Entertainment
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