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  • November–December 2020
  • Article

Dancing with Giants: How Small Women-and Minority- Owned Firms Use Soft Power to Manage Asymmetric Relationships with Larger Partners

By: Kisha Lashley and Timothy G. Pollock
We explore how minority- and women-owned suppliers lacking hard power manage asymmetric relationships with larger, more powerful buyers in the context of supplier diversity relationships. We examine how these suppliers create and use soft power to manage the... View Details
Keywords: Women-owned Businesses; Minority-owned Businesses; Soft Power; Buyer-supplier Relationshships; Cognitive Centrality; Hard Power; Influencers; Supplier Diversity; Small Business; Relationships; Sales
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  • October 10, 2005
  • Article

How Soft Power Is Winning Hearts, Minds and Influence

By: John A. Quelch
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  • July 2022 (Revised September 2022)
  • Case

Birla Carbon Egypt: Building Soft Power in a Foreign Country

By: Jeremy Friedman and Malini Sen
Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla... View Details
Keywords: Acquisition; Family Business; Disruption; Transformation; Diversity; Trade; Energy; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Global Strategy; Government and Politics; Private Ownership; Civil Society or Community; Risk and Uncertainty; Value Creation; Industrial Products Industry; Rubber Industry; Egypt; Africa; India; Asia; Atlanta; United States
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  • 28 Sep 2011
  • Research & Ideas

The Profit Power of Corporate Culture

Corporate culture is often thought of as a hard-to-define, or soft concept in management circles. Soft not in the sense that it isn't important—most CEOs will tell you that their ability to inculcate values... View Details
Keywords: by Sean Silverthorne
  • December 2017
  • Case

La Ceiba: Navigating Microfinance and Relationships in Honduras (A)

By: Christine L. Exley, John Beshears and Alison Wood Brooks
This case follows the program director of La Ceiba, a Honduras-based microfinance institution, as he navigates four challenging negotiation scenarios involving the organization's loan clients. Students are asked to adopt the perspective of the Program Director and to... View Details
Keywords: Negotiation; Power; Apology; Negotiation Process; Microfinance; Power and Influence; Situation or Environment
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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details
Keywords: by Martha Lagace
  • June 2017
  • Teaching Note

IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

By: Rosabeth Moss Kanter and Jonathan Cohen
Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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  • 2009
  • Working Paper

Corporate Misgovernance at the World Bank

By: Ashwin Kaja and Eric D. Werker
We test for evidence of corporate misgovernance at the World Bank. Most major decisions at the World Bank are made by its Board of Executive Directors. However, in any given year the majority of the Bank's member countries do not get a chance to serve on this powerful... View Details
Keywords: Developing Countries and Economies; Banks and Banking; Financing and Loans; International Finance; Corporate Governance; Governing and Advisory Boards
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  • 01 Nov 2020
  • Research & Ideas

Good Leadership Is an Act of Kindness

kindness is one of the most essential soft skills for good leadership. But in these times, it might be the most crucial one. To paraphrase Henry David Thoreau, kindness is an investment that never fails. About the authors Boris Groysberg... View Details
Keywords: by Boris Groysberg and Susan Seligson
  • 24 Jun 2008
  • Working Paper Summaries

Bank Structure and the Terms of Lending to Small Businesses

Keywords: by Rodrigo Canales & Ramana Nanda; Banking
  • 05 May 2008
  • Research & Ideas

Connecting with Consumers Using Deep Metaphors

Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects of... View Details
Keywords: by Martha Lagace; Consumer Products
  • 14 Feb 2022
  • Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

important leadership quality in these times. Roundtable discussions with about 200 executives echoed those findings. Our survey respondents also ranked creativity, curiosity, and comfort with ambiguity as highly desirable traits. "It’s the View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

to price inflation. You must then quantify these shifts and develop product and pricing strategies that balance the need to maintain both profitability and market share. 3. Redefine Value. Customers buying soft drinks can think about... View Details
Keywords: by John Quelch
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

Russia, and China, Western leaders appreciate aspects of these perils, but they are crafting unduly soft policies to deal with the challenges. The authors believe that "globalists"' notwithstanding, such views are myopic in an... View Details
Keywords: Martha Lagace
  • 21 Mar 2019
  • HBS Case

The Ferrari Way

“If you drive a Ferrari, you put premium petrol in the tank, you hit the motorway, and you step on the gas.” —Soccer star Zlatan Ibrahimovic That purring engine. The buttery soft leather. Those sleek curves. The essence of a Ferrari... View Details
Keywords: by Michael Blanding; Auto
  • 07 Jul 2019
  • HBS Case

Walmart's Workforce of the Future

be our people. It will be our humanity that drives our creativity, powers our competitive spirit, and keeps us out in front.” Technology changes the nature of work But at the same meeting, McMillon also acknowledged how technology changes... View Details
Keywords: by Julia Hanna; Retail
  • Research Summary

Political Risk, Foreign Intervention and International Arbitration

The Empire Trap:  America's Attempts to Protect Property Rights Overseas, 1898-2008, is a history of the U.S. government's attempts to protect the property rights of American investors when they venture outside the boundaries of the United... View Details

  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

strove to create a brand that symbolized style and elegance, he got his first order by smashing a bottle of his perfume on the floor of a prominent Parisian department store, in a successful gambit to get customers to smell it. He created two entirely new classes of... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 01 Nov 2021
  • Op-Ed

Team Success Starts with the Individual—and with Love

an unusual but immensely powerful approach to leadership that held promise far beyond the football field. To optimize performance, many leaders take the team or organization as the basic unit of analysis, seeking out processes and... View Details
Keywords: by Ranjay Gulati; Sports
  • 24 Feb 2015
  • First Look

First Look: February 24

Political Markets: The Soft Underbelly of Capitalism By: Ramanna, Karthik Abstract—"Thin political markets" are the processes through which some of the most complex and critical institutions of our capitalist system are... View Details
Keywords: Sean Silverthorne

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