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- Faculty Publications (10)
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- All HBS Web (74)
- Faculty Publications (10)
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- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both... View Details
- 22 Feb 2024
- News
GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit
government, and NGOs, sharing insights on a range of issues including health care, national talent, food security, and sustainability. They also talked about the role of the private sector in meeting goals of Vision 2030, the impact of View Details
Keywords: Margie Kelley
- 01 Dec 2006
- News
MBA vs. MBA
mixed success, to make immigration a hot-button issue, accusing Edwards of being soft on illegal immigrants. Talking tough, Taylor vows to fight any amnesty plan and favors deporting illegals. “I’m for zero penetration on the border,” he... View Details
- 01 Mar 2023
- News
Is AI OK?
favored white males, hunted for clues to candidates’ soft skills over dinner or coffee, and hired people based on résumés that revealed little about job fit. Yet Polli knew that scientists possessed a battery of tests for accurately and... View Details
- 01 Sep 2004
- News
Richard J. Stillman (MBA 1940)
high-pitched speaking voice, he made a powerful impression. I next encountered him in March 1944. I was chief of the Third Army’s Test and Inspection Section, and our unit had been ordered overseas. At his headquarters in an elegant... View Details
- 01 Mar 2014
- News
Faculty and Alumni Books for March 2014
Rise and Fall of U.S. Intervention to Protect American Property Overseas, 1893-2013 by Noel Maurer (Princeton University Press) Throughout the last century, US governments willingly deployed hard and soft View Details
- 01 Dec 2008
- News
Leadership: Getting Down to Fundamentals
you can’t study a leader in isolation; there’s a relational construct between a person and society. Clinical psychology gets into the underlying motivation for people who seek leadership positions. In political science, we saw the distinction between hard power, which... View Details
Keywords: Julia Hanna
- 25 Aug 2015
- News
Sunset in the East?
coauthor of Can China Lead? Reaching the Limits of Power and Growth, to answer alumni questions about what this trend might portend. With property price slides precipitating previous financial crises in Japan and the United States, what... View Details
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
companies in South Africa and abroad, and sheds a light on the harsh realities of corporate environments. Drawing on her years of experience and research, the author argues that many young Black professionals struggle early on in their careers as they lack the... View Details
- 01 Dec 2011
- News
Making the Case for Leadership
an organization that was much like an extended family—one in which he knew employees personally, involved himself deeply in their lives, and adapted his style to suit each individual.” But being “warm and fuzzy” doesn’t mean being soft on... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
- 21 Dec 2018
- News
Bridging the Gap
most crucial in today’s world have very little to do with what’s being taught in a lecture hall. We like to say that the traditional soft skills—empathy, self-awareness, resilience, creativity—are actually the View Details
- 19 Jan 2023
- News
Forged in Fire
me afterwards and come to find out this particular gentleman had lost a child the year before. And something I said helped. Now, look, Dan, I'm not naturally like a real soft and fuzzy person, but when you can impact a person on that... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
this book aims to show the different aspects of being an entrepreneur, based on the story of an accomplished global serial entrepreneur. Twaalfhoven’s lessons: 1 Pursuing Opportunities, getting in and getting out; 2 Taking Risks, failing forward; 3 Marshaling... View Details
- 01 Dec 2020
- News
The Camel and the Unicorn
Bay area’s coastal location made Silicon Valley a natural hub for Naval and other government activity and funding. This helped foster several eras of technological development, beginning in the early 20th century with radio components and then later the vacuum tubes... View Details