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  • All HBS Web  (73)
    • Faculty Publications  (4)

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    • All HBS Web  (73)
      • Faculty Publications  (4)

      Soft PowerRemove Soft Power →

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      • July 2022 (Revised September 2022)
      • Case

      Birla Carbon Egypt: Building Soft Power in a Foreign Country

      By: Jeremy Friedman and Malini Sen
      Birla Carbon, a flagship business of the nearly $60-billion global conglomerate and India-headquartered Aditya Birla Group (ABG), is one of the world's top manufacturers and suppliers of high-quality carbon black. The largest among its 16 manufacturing plants is Birla... View Details
      Keywords: Acquisition; Family Business; Disruption; Transformation; Diversity; Trade; Energy; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Global Strategy; Government and Politics; Private Ownership; Civil Society or Community; Risk and Uncertainty; Value Creation; Industrial Products Industry; Rubber Industry; Egypt; Africa; India; Asia; Atlanta; United States
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      Friedman, Jeremy, and Malini Sen. "Birla Carbon Egypt: Building Soft Power in a Foreign Country." Harvard Business School Case 723-003, July 2022. (Revised September 2022.)
      • December 2017
      • Case

      La Ceiba: Navigating Microfinance and Relationships in Honduras (A)

      By: Christine L. Exley, John Beshears and Alison Wood Brooks
      This case follows the program director of La Ceiba, a Honduras-based microfinance institution, as he navigates four challenging negotiation scenarios involving the organization's loan clients. Students are asked to adopt the perspective of the Program Director and to... View Details
      Keywords: Negotiation; Power; Apology; Negotiation Process; Microfinance; Power and Influence; Situation or Environment
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      Exley, Christine L., John Beshears, and Alison Wood Brooks. "La Ceiba: Navigating Microfinance and Relationships in Honduras (A)." Harvard Business School Case 918-014, December 2017.
      • June 2017
      • Teaching Note

      IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

      By: Rosabeth Moss Kanter and Jonathan Cohen
      Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
      Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Teaching Note 317-126, June 2017.
      • October 10, 2005
      • Article

      How Soft Power Is Winning Hearts, Minds and Influence

      By: John A. Quelch
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      Quelch, John A. "How Soft Power Is Winning Hearts, Minds and Influence." Financial Times (October 10, 2005), 17.
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