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Show Results For
- All HBS Web
(15,812)
- People (43)
- News (3,072)
- Research (10,100)
- Events (75)
- Multimedia (251)
- Faculty Publications (8,237)
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- November 2011
- Article
Social Strategies That Work
By: Mikolaj Jan Piskorski
Although most companies have collected lots of friends and followers on social platforms such as Facebook, few have succeeded in generating profits there. That's because they merely port their digital strategies into social environments by broadcasting their commercial... View Details
Keywords: Social Platforms; Social Strategies; Social and Collaborative Networks; Customers; Relationships; Business Strategy; Profit
Piskorski, Mikolaj Jan. "Social Strategies That Work." Harvard Business Review 89, no. 11 (November 2011): 116–122.
- Research Summary
On-line social networks
Professor Piskorski's current research examines why and how people use on-line social networks, both in the US and abroad. Using extensive fieldwork and large scale empirical analyses, he constructed theories of social failures and networks as covers... View Details
Keywords: Social Networks
- Teaching Interest
Social Innovation Field Projects
The class will serve as the central clearing house for all independent projects relating to enterprises that are creating social value, with projects ranging from nonprofits to purpose driven for-profit businesses. This course provides students an opportunity to use... View Details
- TeachingInterests
Competing with Social Networks
MBA EC 1217
Career Focus
Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details
- 10 Apr 2013
- Other Presentation
Social Progress Index
By: Michael E. Porter, Scott Stern and Roberto Artavia Loria
Social Progress Index 2013 Launch View Details
Porter, Michael E., Scott Stern, and Roberto Artavia Loria. "Social Progress Index." Skoll World Forum on Social Entrepreneurship, Skoll Foundation, Oxford, England, April 10, 2013.
- October 17, 2022
- Article
Relational Diversity in Social Portfolios Predicts Well-Being
By: Hanne K. Collins, Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton and Alison Wood Brooks
We document a link between the relational diversity of one’s social portfolio—the richness and evenness of relationship types across one’s social interactions—and well-being. Across four distinct samples, respondents from the United States who completed a preregistered... View Details
Keywords: Social Interaction; Social Engagement; Well-being; Happiness; Social and Collaborative Networks; Family and Family Relationships
Collins, Hanne K., Serena F. Hagerty, Jordi Quoidbach, Michael I. Norton, and Alison Wood Brooks. "Relational Diversity in Social Portfolios Predicts Well-Being." Proceedings of the National Academy of Sciences 119, no. 43 (October 17, 2022).
- 2022
- Working Paper
Social Protection and Social Distancing During the Pandemic: Mobile Money Transfers in Ghana
By: Dean Karlan, Matt Lowe, Robert Osei, Isaac Osei-Akoto, Benjamin N. Roth and Christopher Udry
We study the impact of mobile money transfers to a representative sample of low-income
Ghanaians during the COVID-19 pandemic. The announcement of the upcoming transfers
affects neither consumption, well-being, nor social distancing. Once disbursed,... View Details
Karlan, Dean, Matt Lowe, Robert Osei, Isaac Osei-Akoto, Benjamin N. Roth, and Christopher Udry. "Social Protection and Social Distancing During the Pandemic: Mobile Money Transfers in Ghana." Harvard Business School Working Paper, No. 23-010, July 2022. (Revise and Resubmit, Journal of Development Economics.)
- June 2014
- Article
Acquirer-Target Social Ties and Merger Outcomes
By: Joy Ishii and Yuhai Xuan
This paper investigates the effect of social ties between acquirers and targets on merger performance. Using data on educational background and past employment, we construct a measure of the extent of cross-firm social connection between directors and senior executives... View Details
Keywords: Mergers; Acquisitions; Social Ties; Social Connections; Mergers and Acquisitions; Relationships; Outcome or Result
Ishii, Joy, and Yuhai Xuan. "Acquirer-Target Social Ties and Merger Outcomes." Journal of Financial Economics 112, no. 3 (June 2014): 344–363.
- 2006
- Chapter
The Social Dimensions of Entrepreneurship
By: Amir Licht and Jordan I. Siegel
Schumpeter's canonical depiction of the entrepreneur as an agent of social and economic change implies that entrepreneurs are especially sensitive to the social environment. We use an organizing framework based on institutional economics, in combination with lessons... View Details
Keywords: Entrepreneurship; Social Institutions; Culture; Law; Social Networks; Reputation; Social Entrepreneurship; Corporate Social Responsibility and Impact
Licht, Amir, and Jordan I. Siegel. "The Social Dimensions of Entrepreneurship." In Oxford Handbook of Entrepreneurship, edited by Mark Casson, Bernard Yeung, Anuradha Basu, and Nigel Wadeson. Oxford: Oxford University Press, 2006.
- Research Summary
Social Media and Their Consequences
By: John A. Deighton
Social media have had negative consequences for entertainment industries such as music and motion pictures, but they have had positive implications too. This project is concerned with one aspect of these social media effects: changes in the process by which talented... View Details
- March 2021
- Article
International Trade and Social Connectedness
By: Michael Bailey, Abhinav Gupta, Sebastian Hillenbrand, Theresa Kuchler, Robert J. Richmond and Johannes Stroebel
We use de-identified data from Facebook to construct a new and publicly available measure of the pairwise social connectedness between 170 countries and 332 European regions. We find that two countries trade more when they are more socially connected, especially for... View Details
Bailey, Michael, Abhinav Gupta, Sebastian Hillenbrand, Theresa Kuchler, Robert J. Richmond, and Johannes Stroebel. "International Trade and Social Connectedness." Journal of International Economics 129 (March 2021).
- Forthcoming
- Article
The Allocation of Socially Responsible Capital
By: Daniel Green and Benjamin N. Roth
Portfolio allocation decisions increasingly incorporate social values. We develop a tractable framework to study how competition between investors to own socially valuable assets affects social welfare. Relative to the most common social-investing strategies, we... View Details
Keywords: Socially Responsible Investing; Investment Portfolio; Welfare; Social Issues; Investment Return
Green, Daniel, and Benjamin N. Roth. "The Allocation of Socially Responsible Capital." Journal of Finance (forthcoming). (Pre-published online January 22, 2025.)
- May–June 2019
- Article
U-Shaped Conformity in Online Social Networks
By: Monic Sun, Michael Zhang and Feng Zhu
We explore how people balance their needs to belong and to be different from their friends by studying their choices of a virtual-house wall color on a leading Chinese social-networking site. The setting enables us to randomize both the popular color and the adoption... View Details
Keywords: Conformity; Normative Social Influence; Social Networks; Field Experiment; Social and Collaborative Networks; Behavior; Attitudes; Social Media
Sun, Monic, Michael Zhang, and Feng Zhu. "U-Shaped Conformity in Online Social Networks." Marketing Science 38, no. 3 (May–June 2019): 461–480.
- 2022
- Working Paper
Beliefs about Gender Differences in Social Preferences
By: Christine L Exley, Oliver P. Hauser, Molly Moore and John-Henry Pezzuto
While there is a vast (and mixed) literature on gender differences in social preferences, little is known about believed gender differences in social preferences. This paper documents robust evidence for believed gender differences in social preferences. Across a wide... View Details
Exley, Christine L., Oliver P. Hauser, Molly Moore, and John-Henry Pezzuto. "Beliefs about Gender Differences in Social Preferences." Harvard Business School Working Paper, No. 22-079, June 2022.
- March 2023 (Revised November 2023)
- Module Note
The Social Purpose of the Firm
By: Debora L. Spar and Julia M. Comeau
The Social Purpose of the Firm (SPF) is a short module designed to explore how, and under what circumstances, business leaders can harness the power of capitalism and markets to “make a difference in the world” – that is, to address a significant societal problem as a... View Details
Keywords: Social Accounting; Purpose; Corporate Social Responsibility and Impact; Social Enterprise; Mission and Purpose; United States; Sweden; Kenya; Netherlands
Spar, Debora L., and Julia M. Comeau. "The Social Purpose of the Firm." Harvard Business School Module Note 323-051, March 2023. (Revised November 2023.)
- 2019
- Chapter
Problem, Person, and Pathway: A Framework for Social Innovators
By: Julie Battilana, Brittany Butler, Marissa Kimsey, Johanna Mair, Christopher Marquis and Christian Seelos
As the appetite for learning about social innovation intensifies, how can we better prepare practitioners for the work of addressing the world’s pressing social problems at the relevant scale? This chapter presents the “3P” framework that we developed to help address... View Details
Keywords: Social Innovation; Social Entrepreneurship; Social Issues; Change; Problems and Challenges
Battilana, Julie, Brittany Butler, Marissa Kimsey, Johanna Mair, Christopher Marquis, and Christian Seelos. "Problem, Person, and Pathway: A Framework for Social Innovators." In Handbook of Inclusive Innovation: The Role of Organizations, Markets and Communities in Social Innovation, edited by Gerard George, Ted Baker, Paul Tracey, and Havovi Joshi, 61–74. Cheltenham, UK: Edward Elgar Publishing, 2019.
- January 2020
- Case
SK Group: Social Progress Credits
By: George Serafeim, Ethan Rouen and David Freiberg
SK Group was one of the largest companies South Korea. A family-run conglomerate consisting of around 120 subsidiaries and employing more than 100,000, SK was tightly knit into the fabric of Korean society. SK viewed their future success as contingent upon the strength... View Details
Keywords: Impact; Impact Investing; Impact Measurement; Social Value; Social Development; Conglomerates; Measurement Of Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Capital Markets; Innovation; Environmental Impact; Collaboration; Social Enterprise; Social and Collaborative Networks; Social Issues; Measurement and Metrics; Value Creation; Cooperation; Environmental Sustainability; Employment; Accounting; Energy Industry; Telecommunications Industry; Chemical Industry; South Korea
Serafeim, George, Ethan Rouen, and David Freiberg. "SK Group: Social Progress Credits." Harvard Business School Case 120-071, January 2020.
- Article
Gender, Social Class, and Women's Employment
By: Kathleen L. McGinn and Eunsil Oh
People in low-power positions, whether due to gender or class, tend to exhibit other-oriented rather than self-oriented behavior. Women’s experiences at work and at home are shaped by social class, heightening identification with gender for relatively upper class women... View Details
McGinn, Kathleen L., and Eunsil Oh. "Gender, Social Class, and Women's Employment." Special Issue on Inequality and Social Class. Current Opinion in Psychology 18 (December 2017): 84–88.
- January 2018 (Revised January 2021)
- Background Note
Customer Lifetime Social Value (CLSV)
By: Elie Ofek, Barak Libai and Eitan Muller
One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)