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Show Results For
- All HBS Web
(4,456)
- People (11)
- News (634)
- Research (3,100)
- Events (7)
- Multimedia (11)
- Faculty Publications (2,154)
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- November 2011
- Article
Social Strategies That Work
By: Mikolaj Jan Piskorski
Although most companies have collected lots of friends and followers on social platforms such as Facebook, few have succeeded in generating profits there. That's because they merely port their digital strategies into social environments by broadcasting their commercial... View Details
Keywords: Social Platforms; Social Strategies; Social and Collaborative Networks; Customers; Relationships; Business Strategy; Profit
Piskorski, Mikolaj Jan. "Social Strategies That Work." Harvard Business Review 89, no. 11 (November 2011): 116–122.
- 23 Sep 2008
- Other Presentation
Strategy for Social Enterprises
Strategy presentation at the Harvard Business School Club of Greater New York. Topics include: strategy for museums and social enterprises. View Details
Porter, Michael E. "Strategy for Social Enterprises." Harvard Business School Club of New York Social Enterprise Summit, New York City, NY, September 23, 2008.
- April 2012 (Revised March 2014)
- Case
Social Strategy at Nike
By: Mikolaj Jan Piskorski and Ryan Johnson
Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details
Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry
Piskorski, Mikolaj Jan, and Ryan Johnson. "Social Strategy at Nike." Harvard Business School Case 712-484, April 2012. (Revised March 2014.)
- March 2010 (Revised April 2013)
- Module Note
Competing with Social Networks: Designing Social Strategy
By: Mikolaj Jan Piskorski
This note outlines the process of designing a social strategy. View Details
Piskorski, Mikolaj Jan. "Competing with Social Networks: Designing Social Strategy ." Harvard Business School Module Note 710-472, March 2010. (Revised April 2013.)
- April 2012 (Revised March 2013)
- Case
Social Strategy at Harvard Business Review
By: Mikolaj Jan Piskorski and David Chen
The Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy—and start moving both revenue... View Details
Keywords: Competitive Advantage; Social and Collaborative Networks; Web; Publishing Industry; United States
Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at Harvard Business Review." Harvard Business School Case 712-481, April 2012. (Revised March 2013.)
- March 2013
- Module Note
Competing with Social Networks: Social Strategy
By: Mikolaj Jan Piskorski
Piskorski, Mikolaj Jan. "Competing with Social Networks: Social Strategy." Harvard Business School Module Note 713-496, March 2013.
- April 2012 (Revised March 2013)
- Case
Social Strategy at American Express
By: Mikolaj Jan Piskorski and David Chen
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details
Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at American Express." Harvard Business School Case 712-447, April 2012. (Revised March 2013.)
- March 2013 (Revised March 2013)
- Module Note
Competing with Social Networks: Social Strategy
By: Mikolaj J. Piskorski
Piskorski, Mikolaj J. "Competing with Social Networks: Social Strategy." Harvard Business School Module Note 713-499, March 2013. (Revised March 2013.)
- January 2014
- Case
Social Strategy at Cisco Systems
By: Mikolaj Jan Piskorski, Daniel Malter and Aaron Smith
In April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to... View Details
Keywords: Networks; Digital Platforms; Internet and the Web; Competency and Skills; Learning; Web Services Industry
Piskorski, Mikolaj Jan, Daniel Malter, and Aaron Smith. "Social Strategy at Cisco Systems." Harvard Business School Case 714-475, January 2014.
- 2016
- Chapter
The Organization of Non-market Strategy
By: Dylan B. Minor
The purpose of this paper is to explore how firms organize to engage in non-market strategy. To achieve this end, we explore the organization of non-market strategy via a formal model of the firm. The model is motivated by a qualitative study of the organization of... View Details
Keywords: Non-market Strategy; Corporate Social Responsibility; Strategy; Organizational Design; Corporate Social Responsibility and Impact
Minor, Dylan B. "The Organization of Non-market Strategy." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 413–436. Advances in Strategic Management. Emerald Group Publishing, 2016.
- Article
Scaling Social Impact Strategies for Spreading Social Innovations
Dees, J. Gregory, Beth Battle Anderson, and Jane Wei-Skillern. "Scaling Social Impact Strategies for Spreading Social Innovations." Stanford Social Innovation Review 1, no. 4 (Spring 2004): 24–32.
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
some social media platforms soar while others fizzle, and how business can use them to generate profit. "I have always been fascinated that humans interact online when we can interact offline as we have for thousands of years," says... View Details
Keywords: by Carmen Nobel
- Teaching Interest
Competing with Social Networks
MBA EC 1217
Career Focus
Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details
Keywords: Social Networks
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
Associates. A social responsibility strategy should fulfill two goals: create a positive social impact, and enhance the company's brand, reputation, employee morale, and/or its... View Details
Keywords: by Dina Gerdeman
- 8 Aug 2016
- Conference Presentation
Enacting Knowledge Strategy Through Social Media
By: Tsedal Neeley and Paul Leonardi
- April 2025
- Article
The Allocation of Socially Responsible Capital
By: Daniel Green and Benjamin N. Roth
Portfolio allocation decisions increasingly incorporate social values. We develop a tractable framework to study how competition between investors to own socially valuable assets affects social welfare. Relative to the most common social-investing strategies, we... View Details
Keywords: Socially Responsible Investing; Investment Portfolio; Welfare; Social Issues; Investment Return
Green, Daniel, and Benjamin N. Roth. "The Allocation of Socially Responsible Capital." Journal of Finance 80, no. 2 (April 2025): 755–781.
- Teaching Interest
Strategy and Technology
Overview
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What are effective strategies for winning in markets with strong network effects? How should... View Details