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  • All HBS Web  (4,647)
    • People  (2)
    • News  (625)
    • Research  (3,305)
    • Events  (17)
    • Multimedia  (8)
  • Faculty Publications  (2,003)
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Ann Chao

different countries and industries to learn with and learn from. As a Social Studies/East Asian Studies concentrator with a strong interest in disability rights and education as well as entertainment and View Details
Keywords: Entertainment / Media
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Jeremy Andrus

likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand loyalty. So branding is one... View Details
Keywords: Entrepreneurship; Consumer Products; Entertainment / Media
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