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Show Results For
- All HBS Web
(3,463)
- People (8)
- News (516)
- Research (2,559)
- Events (23)
- Multimedia (8)
- Faculty Publications (1,318)
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- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
- 2007
- Working Paper
Proprietary vs. Open Two-Sided Platforms and Social Efficiency
By: Andrei Hagiu
This paper identifies a fundamental economic welfare tradeoff between two-sided open platforms and two-sided proprietary (closed) platforms connecting consumers and producers. Proprietary platforms create two-sided deadweight losses through monopoly pricing but at the... View Details
Keywords: Two-Sided Markets; Platforms; Indirect Network Effects; Product Variety; Social Efficiency; Two-Sided Platforms; Network Effects; Welfare or Wellbeing
Hagiu, Andrei. "Proprietary vs. Open Two-Sided Platforms and Social Efficiency." Harvard Business School Working Paper, No. 07-095, May 2007.
- Article
Default Neglect in Attempts at Social Influence
By: Julian Zlatev, David P. Daniels, Hajin Kim and Margaret A. Neale
Current theories suggest that people understand how to exploit common biases to influence others. However, these predictions have received little empirical attention. We consider a widely studied bias with special policy relevance: the default effect, which is the... View Details
Zlatev, Julian, David P. Daniels, Hajin Kim, and Margaret A. Neale. "Default Neglect in Attempts at Social Influence." Proceedings of the National Academy of Sciences 114, no. 52 (December 26, 2017).
- TeachingInterests
Competing with Social Networks
MBA EC 1217
Career Focus
Competing with Social Networks is a Strategy class targeted at students considering careers in high technology, entertainment, social media or consumer packaged goods. It will be useful... View Details
- August 1999
- Article
A Social Categorization Explanation for Framing Effects in Nested Social Dilemmas
By: J. Polzer, K. Stewart and J. Simmons
Keywords: Problems and Challenges
Polzer, J., K. Stewart, and J. Simmons. "A Social Categorization Explanation for Framing Effects in Nested Social Dilemmas." Organizational Behavior and Human Decision Processes 79, no. 2 (August 1999): 154–178.
- 01 Sep 1974
- Conference Presentation
Social Multiplier Effects in Community Economic Development
By: R. M. Kanter and B. A. Stein
- January 1986
- Article
Social Influences on Creativity: The Effects of Contracted-For Reward
By: T. M. Amabile, B. A. Hennessey and B. S. Grossman
Three studies, with 195 5–11 yr olds and 60 female undergraduates, tested the hypothesis that explicitly contracting to do an activity in order to receive a reward would have negative effects on creativity, but receiving no reward or only a noncontracted-for reward... View Details
Amabile, T. M., B. A. Hennessey, and B. S. Grossman. "Social Influences on Creativity: The Effects of Contracted-For Reward." Journal of Personality and Social Psychology 50, no. 1 (January 1986): 14–23.
- March 2021
- Article
International Trade and Social Connectedness
By: Michael Bailey, Abhinav Gupta, Sebastian Hillenbrand, Theresa Kuchler, Robert J. Richmond and Johannes Stroebel
We use de-identified data from Facebook to construct a new and publicly available measure of the pairwise social connectedness between 170 countries and 332 European regions. We find that two countries trade more when they are more socially connected, especially for... View Details
Bailey, Michael, Abhinav Gupta, Sebastian Hillenbrand, Theresa Kuchler, Robert J. Richmond, and Johannes Stroebel. "International Trade and Social Connectedness." Journal of International Economics 129 (March 2021).
- 2022
- Working Paper
Social Protection and Social Distancing During the Pandemic: Mobile Money Transfers in Ghana
By: Dean Karlan, Matt Lowe, Robert Osei, Isaac Osei-Akoto, Benjamin N. Roth and Christopher Udry
We study the impact of mobile money transfers to a representative sample of low-income
Ghanaians during the COVID-19 pandemic. The announcement of the upcoming transfers
affects neither consumption, well-being, nor social distancing. Once disbursed,... View Details
Karlan, Dean, Matt Lowe, Robert Osei, Isaac Osei-Akoto, Benjamin N. Roth, and Christopher Udry. "Social Protection and Social Distancing During the Pandemic: Mobile Money Transfers in Ghana." Harvard Business School Working Paper, No. 23-010, July 2022. (Revise and Resubmit, Journal of Development Economics.)
- 19 Mar 2021
- Working Paper Summaries
Assessing the Strength of Network Effects in Social Network Platforms
Keywords: by Marco Iansiti
- June 2014
- Article
Acquirer-Target Social Ties and Merger Outcomes
By: Joy Ishii and Yuhai Xuan
This paper investigates the effect of social ties between acquirers and targets on merger performance. Using data on educational background and past employment, we construct a measure of the extent of cross-firm social connection between directors and senior executives... View Details
Keywords: Mergers; Acquisitions; Social Ties; Social Connections; Mergers and Acquisitions; Relationships; Outcome or Result
Ishii, Joy, and Yuhai Xuan. "Acquirer-Target Social Ties and Merger Outcomes." Journal of Financial Economics 112, no. 3 (June 2014): 344–363.
- 27 Jan 2011 - 29 Jan 2011
- Conference Presentation
Scarcity Is More Than a Social Proof Effect
Bos, Maarten W., Ap Dijksterhuis, and Rick B. Van Baaren. "Scarcity Is More Than a Social Proof Effect." Paper presented at the 12th Society for Personality and Social Psychology Annual Meeting, San Antonio, TX, January 27–29, 2011.
- February 2011
- Article
When the Social Structure Overshadows Competitive Incentives: The Effects of Network Embeddedness on Joint Venture Dissolution
By: Francisco Polidoro Jr., Gautam Ahuja and Will Mitchell
The embeddedness of interfirm relationships in a social structure can engender order in new tie formation, but competitive incentives may undermine the order that firms seek to achieve and lead to tie dissolution. We examine how relational embeddedness (history of... View Details
Keywords: Social Structure; Business Enterprises; Strategic Alliances (Business); Business Networks (Research); Competition; Joint Ventures; Alliances; Social and Collaborative Networks
Polidoro, Francisco, Jr., Gautam Ahuja, and Will Mitchell. "When the Social Structure Overshadows Competitive Incentives: The Effects of Network Embeddedness on Joint Venture Dissolution." Academy of Management Journal 54, no. 1 (February 2011): 203–223.
- Article
Competition and Social Identity in the Workplace: Evidence from a Chinese Textile Firm
By: Takao Kato and Pian Shu
We study the impact of social identity on worker competition by exploiting the well-documented social divide between urban resident workers and rural migrant workers in urban Chinese firms. We analyze data on weekly output, individual characteristics, and coworker... View Details
Keywords: Social Identity; Coworker Effect; Productivity; Relative Performance Incentive; Intergroup Competition; Competition; Groups and Teams; Performance Productivity; Identity
Kato, Takao, and Pian Shu. "Competition and Social Identity in the Workplace: Evidence from a Chinese Textile Firm." Journal of Economic Behavior & Organization 131, part A (November 2016): 37–50.
- 2017
- Working Paper
Peer Effects on the United States Supreme Court
By: Matthew Lilley, Richard Holden and Michael Keane
Using data on essentially every US Supreme Court decision since 1946, we estimate a model of peer effects on the Court. We consider both the impact of justice ideology and justice votes on the votes of their peers. To identify these peer effects we use two instruments.... View Details
Keywords: Supreme Court; Peer Effects; Voting Behavior; Legal System; Courts and Trials; Voting; Behavior
Lilley, Matthew, Richard Holden, and Michael Keane. "Peer Effects on the United States Supreme Court." Working Paper, February 2017.
- March 2021
- Article
The Crowd Emotion Amplification Effect
By: Amit Goldenberg, Erika Weisz, Timothy D. Sweeney, Mina Cikara and James Gross
How do people go about reading a room or taking the temperature of a crowd? When people catch a brief glimpse of an array of faces, they can only focus their attention on some of the faces. We propose that perceivers preferentially attend to faces exhibiting strong... View Details
Goldenberg, Amit, Erika Weisz, Timothy D. Sweeney, Mina Cikara, and James Gross. "The Crowd Emotion Amplification Effect." Psychological Science 32, no. 3 (March 2021): 437–450.
- November 2019
- Article
When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects
By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details
Jachimowicz, Jon M., Shannon Duncan, Elke U. Weber, and Eric J. Johnson. "When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects." Behavioural Public Policy 3, no. 2 (November 2019): 159–186.
- 2019
- Chapter
Problem, Person, and Pathway: A Framework for Social Innovators
By: Julie Battilana, Brittany Butler, Marissa Kimsey, Johanna Mair, Christopher Marquis and Christian Seelos
As the appetite for learning about social innovation intensifies, how can we better prepare practitioners for the work of addressing the world’s pressing social problems at the relevant scale? This chapter presents the “3P” framework that we developed to help address... View Details
Keywords: Social Innovation; Social Entrepreneurship; Social Issues; Change; Problems and Challenges
Battilana, Julie, Brittany Butler, Marissa Kimsey, Johanna Mair, Christopher Marquis, and Christian Seelos. "Problem, Person, and Pathway: A Framework for Social Innovators." In Handbook of Inclusive Innovation: The Role of Organizations, Markets and Communities in Social Innovation, edited by Gerard George, Ted Baker, Paul Tracey, and Havovi Joshi, 61–74. Cheltenham, UK: Edward Elgar Publishing, 2019.