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  • 2021
  • Article

Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation

By: Ashley Whillans, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra and Michael Daly
Dramatic reductions in carbon emissions must take place immediately. A human-centric method of reducing environmental impacts is to “nudge” employees away from single-occupancy vehicles (SOVs) toward more sustainable commuting options. While an abundance of research... View Details
Keywords: Behavioral Science; Transportation Demand Management; Commuting; Single-occupancy Vehicle Commutes; Transportation; Behavior; Change; Environmental Sustainability
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  • Article

Multitasking While Driving: A Time Use Study of Commuting Knowledge Workers to Assess Current and Future Uses

By: Thomaz Teodorovicz, Andrew L. Kun, Raffaella Sadun and Orit Shaer
Commuting has enormous impact on individuals, families, organizations, and society. Advances in vehicle automation may help workers employ the time spent commuting in productive work-tasks or wellbeing activities. To achieve this goal, however, we need to develop a... View Details
Keywords: In-vehicle User Interfaces; Time-use Study; Automated Vehicles; Knowledge Workers; Commuting
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  • Article

What We Can Learn from Five Naturalistic Field Experiments that Failed to Shift Commuter Behaviour

By: Ariella S. Kristal and A.V. Whillans
Across five field experiments with employees of a large organization (n = 68,915), we examined whether standard behavioural interventions (“nudges”) successfully reduced single-occupancy vehicle commutes. In Studies 1 and 2, we sent letters and emails with nudges... View Details
Keywords: Commuting; Field Experiments; Nudges; Behavior; Change
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  • February 2022 (Revised March 2022)
  • Case

National Electric Vehicles Sweden (NEVS): Materializing a Vision

By: Shane Greenstein and Elena Corsi
In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details
Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe
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  • 14 Jul 2022
  • Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

A majority of commuters admit to multitasking on the road, including texting and reading emails, according to new research that reveals the widespread extent of distracted driving. About 87 percent of View Details
Keywords: by Jay Fitzgerald
  • April 2023
  • Article

Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach

By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun
Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details
Keywords: Perception; Behavior; Surveys; Auto Industry
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  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

the service Monday through Friday morning, or “the weekenders,” who mainly use Friday and Saturday nights and Sunday all day. With that information, the authors could then figure out who likely booked a ride as part of a weekday commuting... View Details
Keywords: by Rachel Layne; Transportation
  • 12 Mar 2013
  • First Look

First Look: March 12

let people pay their bills online, and airline apps let them check in and monitor the status of their flights. (2) Offer unique value. In South Korea, commuters can use an app to order groceries while waiting for their trains. (3) Provide... View Details
Keywords: Sean Silverthorne
  • 14 Dec 2009
  • Research & Ideas

Can Entrepreneurs Drive People Movers to Success?

Imagine you've arrived for a meeting at a corporate campus. But now you discover that the conference room is in another building a quarter mile away. Sure, you could walk there but in the rain? Up purrs an automated people mover, a View Details
Keywords: by Martha Lagace; Transportation
  • 16 Aug 2024
  • In Practice

Election 2024: What's at Stake for Business and the Workplace?

vital infrastructure that keeps the economy—and goods and services—moving, including roads, bridges, ports, and freight trains. Businesses that want employees to return to the office know that commute times can depend on potholes and... View Details
Keywords: by Rachel Layne
  • 15 Feb 2017
  • Op-Ed

What Africa Can Teach the United States About Funding Infrastructure Projects

also inform infrastructure investors—or even abutters of projects—who want to see their funds go directly to X bus or Y power plant or Z interchange. Consider the Massachusetts Bay Transportation Authority’s Commuter Rail stop, which is... View Details
Keywords: by John Macomber; Construction
  • 26 Apr 2011
  • Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details
Keywords: by Staff; Energy; Utilities

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