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- Faculty Publications (8)
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- Faculty Publications (8)
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- 2021
- Article
Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation
By: Ashley Whillans, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra and Michael Daly
Dramatic reductions in carbon emissions must take place immediately. A human-centric method of reducing environmental impacts is to “nudge” employees away from single-occupancy vehicles (SOVs) toward more sustainable commuting options. While an abundance of research... View Details
Keywords: Behavioral Science; Transportation Demand Management; Commuting; Single-occupancy Vehicle Commutes; Transportation; Behavior; Change; Environmental Sustainability
Whillans, Ashley, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra, and Michael Daly. "Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation." Behavioral Science & Policy 7, no. 2 (2021): 27–49.
- Article
Multitasking While Driving: A Time Use Study of Commuting Knowledge Workers to Assess Current and Future Uses
By: Thomaz Teodorovicz, Andrew L. Kun, Raffaella Sadun and Orit Shaer
Commuting has enormous impact on individuals, families, organizations, and society. Advances in vehicle automation may help workers employ the time spent commuting in productive work-tasks or wellbeing activities. To achieve this goal, however, we need to develop a... View Details
Keywords: In-vehicle User Interfaces; Time-use Study; Automated Vehicles; Knowledge Workers; Commuting
Teodorovicz, Thomaz, Andrew L. Kun, Raffaella Sadun, and Orit Shaer. "Multitasking While Driving: A Time Use Study of Commuting Knowledge Workers to Assess Current and Future Uses." International Journal of Human-Computer Studies 162 (June 2022).
- Article
What We Can Learn from Five Naturalistic Field Experiments that Failed to Shift Commuter Behaviour
By: Ariella S. Kristal and A.V. Whillans
Across five field experiments with employees of a large organization (n = 68,915), we examined whether standard behavioural interventions (“nudges”) successfully reduced single-occupancy vehicle commutes. In Studies 1 and 2, we sent letters and emails with nudges... View Details
Kristal, Ariella S., and A.V. Whillans. "What We Can Learn from Five Naturalistic Field Experiments That Failed to Shift Commuter Behaviour." Nature Human Behaviour 4, no. 2 (February 2020): 169–176. (This article was featured on the cover as the lead article.)
- February 2022 (Revised March 2022)
- Case
National Electric Vehicles Sweden (NEVS): Materializing a Vision
By: Shane Greenstein and Elena Corsi
In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details
Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe
Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
A majority of commuters admit to multitasking on the road, including texting and reading emails, according to new research that reveals the widespread extent of distracted driving. About 87 percent of View Details
Keywords: by Jay Fitzgerald
- April 2023
- Article
Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach
By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun
Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details
Xing, Yilun, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer, and Andrew Kun. "Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach." Transportation Research Part F: Traffic Psychology and Behaviour 94 (April 2023): 305–320.
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
the service Monday through Friday morning, or “the weekenders,” who mainly use Friday and Saturday nights and Sunday all day. With that information, the authors could then figure out who likely booked a ride as part of a weekday commuting... View Details
- 12 Mar 2013
- First Look
First Look: March 12
let people pay their bills online, and airline apps let them check in and monitor the status of their flights. (2) Offer unique value. In South Korea, commuters can use an app to order groceries while waiting for their trains. (3) Provide... View Details
Keywords: Sean Silverthorne
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
Imagine you've arrived for a meeting at a corporate campus. But now you discover that the conference room is in another building a quarter mile away. Sure, you could walk there but in the rain? Up purrs an automated people mover, a View Details
- 01 Sep 2024
- News
The Road Less Traveled
There’s already proof the transition is viable: A recent study in Switzerland found 51 percent of those surveyed said they now use their car less often having bought an e-bike. Micromobility adopters may ultimately decide to give up car ownership overall, in favor of... View Details
- 20 Oct 2016
- News
Smart Moves
world. The numbers tell the story: There are approximately 1.2 billion vehicles on the road worldwide, and more than 250 million—roughly one in six—are in the US. Each of them spends more time than their drivers would like, either moving... View Details
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
vital infrastructure that keeps the economy—and goods and services—moving, including roads, bridges, ports, and freight trains. Businesses that want employees to return to the office know that commute times can depend on potholes and... View Details
Keywords: by Rachel Layne
- 15 Feb 2017
- Op-Ed
What Africa Can Teach the United States About Funding Infrastructure Projects
also inform infrastructure investors—or even abutters of projects—who want to see their funds go directly to X bus or Y power plant or Z interchange. Consider the Massachusetts Bay Transportation Authority’s Commuter Rail stop, which is... View Details
- 01 Apr 2002
- News
Back in Business
driver, "I was at the building three minutes later," says Lhota, who started directing traffic, knowing that emergency vehicles would soon be arriving at the scene. "At this point, I assumed it was an accident." Lhota was spotted by... View Details
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details
- 01 Dec 2001
- News
September 11: A Community Reflects
services of a fleet of vehicles to aid the recovery effort.Creativity and business savvy were apparent in the responses of many HBS graduates. eBay CEO Meg Whitman (MBA '79), for example, launched an effort to raise $100 million in one... View Details
Keywords: Susan Young;Deborah Blagg
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
dominant investment vehicle of our time. The Complete Guide to ETF Portfolio Management provides everything you need to know to manage an ETF with knowledge and skill. As Janus Capital’s first ETF portfolio manager, Scott Weiner helped... View Details