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- February 2017 (Revised November 2021)
- Case
Digitalization at Siemens
By: David J. Collis and Tonia Junker
The case discusses the digitalization strategy of Siemens AG, a German-based company operating in manufacturing and electronics. The increasing impact of digital technologies on all of its business units had prompted CEO Joe Kaeser and his team to put digitalization at... View Details
Keywords: Company Management; Digital Technologies; Corporate Strategy; Competition; Information Technology; Information Infrastructure; Manufacturing Industry; Electronics Industry
Collis, David J., and Tonia Junker. "Digitalization at Siemens." Harvard Business School Case 717-428, February 2017. (Revised November 2021.)
- August 2013 (Revised January 2016)
- Case
Sustainability at Siemens
By: V. Kasturi Rangan, Amy C. Edmondson, Daniela Beyersdorfer and Emer Moloney
Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate success of those efforts and outline what the company should do going forward. View Details
Keywords: Corporate Sustainability; Energy Efficiency; Organizational Change and Adaptation; Change Management; Supply Chain Management; Corporate Social Responsibility and Impact; Energy Conservation; Environmental Sustainability; Gender; Electronics Industry
Rangan, V. Kasturi, Amy C. Edmondson, Daniela Beyersdorfer, and Emer Moloney. "Sustainability at Siemens." Harvard Business School Case 514-026, August 2013. (Revised January 2016.)
- March 2012
- Case
Fighting Corruption at Siemens
By: Paul Healy and Djordjija Petkoski
On November 15, 2006, German prosecutors raided offices and homes of Siemens AG staff as part of an ongoing investigation into bribery. The subsequent investigations covered business representing 60% of Siemens' revenues and spanned operations in Asia, Africa, Europe,... View Details
Healy, Paul, and Djordjija Petkoski. "Fighting Corruption at Siemens." Harvard Business School Multimedia/Video Case 112-702, March 2012.
- Awards
Siemens Corporate Research Grant
Received a Siemens Corporate Research Grant in 2009. View Details
Fighting Corruption at Siemens
On November 15, 2006, German prosecutors raided offices and homes of Siemens AG staff as part of an ongoing investigation into bribery. The subsequent investigations covered business representing 60% of Siemens' revenues and spanned operations in Asia, Africa,... View Details
- June 2013 (Revised March 2015)
- Case
Open Innovation at Siemens
By: Karim R. Lakhani, Katja Hutter, Stephanie Healy Pokrywa and Johann Fuller
The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is... View Details
Keywords: Innovation; Innovation Management; Crowdsourcing; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Information Technology; Energy Industry; Health Industry; Green Technology Industry; Manufacturing Industry
Lakhani, Karim R., Katja Hutter, Stephanie Healy Pokrywa, and Johann Fuller. "Open Innovation at Siemens." Harvard Business School Case 613-100, June 2013. (Revised March 2015.)
- June 2012
- Case
Siemens AG: Key Account Management
By: Thomas Steenburgh, Michael Ahearne and Elena Corsi
The key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been... View Details
Keywords: Key Account Management; Commercialization; Marketing; Marketing Management; Engineering; Marketing Strategy; Customer Relationship Management; Profit; Problems and Challenges; Electronics Industry; Consumer Products Industry; Europe
Steenburgh, Thomas, Michael Ahearne, and Elena Corsi. "Siemens AG: Key Account Management." Harvard Business School Case 512-110, June 2012.
- May 2020
- Teaching Note
Digitalization at Siemens
By: David J. Collis
Teaching Note for HBS No. 717-428. View Details
- May 2016 (Revised August 2016)
- Teaching Plan
Sustainability at Siemens
By: Amy C. Edmondson and Emer Moloney
- June 2003 (Revised November 2003)
- Case
Siemens Medical Solutions: Strategic Turnaround
By: D. Quinn Mills and Julian Kurz
Describes how Siemens Medical Solutions (MED) accomplished a remarkable turnaround from a money-losing operation to one of Siemens' most profitable divisions. By late 1996, a challenging market environment in the health care industry as well as inefficiencies in the... View Details
Keywords: Opportunities; Globalized Firms and Management; Health Care and Treatment; Transformation; Problems and Challenges; Medical Devices and Supplies Industry
Mills, D. Quinn, and Julian Kurz. "Siemens Medical Solutions: Strategic Turnaround." Harvard Business School Case 703-494, June 2003. (Revised November 2003.)
- October 2001 (Revised March 2002)
- Case
Siemens AG: Global Development Strategy (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how Siemens, the German electrical engineering giant, has developed and manages global R&D in its large Information and Communications Networks (ICN) division. In 1994, Siemens opened its Bangalore (India) center, which has now grown into one of its largest... View Details
Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore
Thomke, Stefan H., and Ashok Nimgade. "Siemens AG: Global Development Strategy (A)." Harvard Business School Case 602-061, October 2001. (Revised March 2002.)
- July 2010 (Revised September 2023)
- Case
Werner von Siemens and the Electric Telegraph
By: Geoffrey Jones and Bjoern von Siemens
This case describes the nineteenth century founding by Werner Siemens of the Siemens electrical business in Germany. Werner's dual role as inventor and entrepreneur is explored as he created one of the world's first multinational enterprises, whose growth initially... View Details
Keywords: Business Organization; Family Business; Entrepreneurship; Multinational Firms and Management; Business History; Growth and Development Strategy; Electronics Industry; Telecommunications Industry; Germany
Jones, Geoffrey, and Bjoern von Siemens. "Werner von Siemens and the Electric Telegraph." Harvard Business School Case 811-004, July 2010. (Revised September 2023.)
- June 2008 (Revised May 2009)
- Supplement
Corruption at Siemens (C)
By: Paul M. Healy and Maria Loumioti
Keywords: Crime and Corruption
Healy, Paul M., and Maria Loumioti. "Corruption at Siemens (C)." Harvard Business School Supplement 108-035, June 2008. (Revised May 2009.)
- July 1990 (Revised October 1997)
- Case
Siemens Electric Motor Works (A) (Abridged)
By: Robert S. Kaplan
Explores how a cost system can help support a firm's decision to change strategies. In the process, the students are introduced to a simple activity-based cost system. Siemens Electric Motor Works found itself facing an increasingly competitive environment and so made... View Details
Keywords: Activity Based Costing and Management; Cost Accounting; Cost; Adoption; Cost vs Benefits; Management Analysis, Tools, and Techniques; Production; Business Strategy; Electronics Industry; Manufacturing Industry
Kaplan, Robert S. "Siemens Electric Motor Works (A) (Abridged)." Harvard Business School Case 191-006, July 1990. (Revised October 1997.)
- March 1996 (Revised February 1997)
- Case
Change Agent Program at Siemens Nixdorf, The
By: Rosabeth M. Kanter, John F. McGuire and Afroze A Mohammed
To change its culture, the German computer giant Siemens Nixdorf Information Systems launched a program to train 21 "change agents" who would lead entrepreneurial projects designed to get results and to serve as models of a new style. View Details
Keywords: Change Management; Organizational Culture; Training; Leadership Development; Programs; Human Resources; Corporate Entrepreneurship; Business Model; Computer Industry; Germany
Kanter, Rosabeth M., John F. McGuire, and Afroze A Mohammed. "Change Agent Program at Siemens Nixdorf, The." Harvard Business School Case 396-203, March 1996. (Revised February 1997.)
- June 2008 (Revised May 2009)
- Supplement
Corruption at Siemens (B)
By: Paul M. Healy and Maria Loumioti
Keywords: Crime and Corruption
Healy, Paul M., and Maria Loumioti. "Corruption at Siemens (B)." Harvard Business School Supplement 108-034, June 2008. (Revised May 2009.)
- June 2008 (Revised May 2009)
- Case
Corruption at Siemens (A)
By: Paul M. Healy and Maria Loumioti
Healy, Paul M., and Maria Loumioti. "Corruption at Siemens (A)." Harvard Business School Case 108-033, June 2008. (Revised May 2009.)
- December 1992 (Revised June 1996)
- Case
Siemens Corporation (A): Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details
Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
- October 1988 (Revised June 1993)
- Case
Siemens Electric Motor Works (A): Process-Oriented Costing
Explores how a cost system can help support a firm's decision to change strategies. In the process, the students are introduced to a simple activity-based cost system. Siemens Electric Motor Works found itself facing an increasingly competitive environment and so made... View Details
Cooper, Robin, and Karen Wruck. "Siemens Electric Motor Works (A): Process-Oriented Costing." Harvard Business School Case 189-089, October 1988. (Revised June 1993.)