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  • All HBS Web  (349)
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    • News  (106)
    • Research  (135)
    • Multimedia  (4)
  • Faculty Publications  (73)
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  • October 1984
  • Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details
Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry
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Christensen, C. Roland. "NIKE (D): Leisure Shoes." Harvard Business School Case 385-031, October 1984.
  • July 1987
  • Case

Lowell Shoe (A)

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Flaherty, Marie-Therese M., and Eric Mankin. "Lowell Shoe (A)." Harvard Business School Case 688-008, July 1987.
  • June 1983
  • Case

Ellison Shoe Co.

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Fuller, Stephen H. "Ellison Shoe Co." Harvard Business School Case 483-132, June 1983.
  • October 1986 (Revised September 1993)
  • Case

Maine Shoe Co.

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Flaherty, Marie-Therese M. "Maine Shoe Co." Harvard Business School Case 687-039, October 1986. (Revised September 1993.)
  • August 1995 (Revised May 2008)
  • Teaching Note

Jensen Shoes (TN)

By: James I. Cash Jr. and Mary C. Gentile
Teaching Note for (9-395-120) and (9-395-121). View Details
Keywords: Perception; Race; Groups and Teams; Employees; Apparel and Accessories Industry
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Cash, James I., Jr., and Mary C. Gentile. "Jensen Shoes (TN)." Harvard Business School Teaching Note 396-017, August 1995. (Revised May 2008.)
  • June 1988
  • Case

Best Shoe Co., Inc.

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Vitale, Michael R. "Best Shoe Co., Inc." Harvard Business School Case 188-149, June 1988.
  • January 1988
  • Case

Florsheim Shoe Co.--Express Shop

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Vitale, Michael R. "Florsheim Shoe Co.--Express Shop." Harvard Business School Case 188-083, January 1988.
  • January 1980 (Revised April 1994)
  • Case

New Balance Athletic Shoes

By: Kim B. Clark
Faced with growth exceeding 100% per year, James Davis, president of New Balance, must decide how to meet the need for additional capacity. Several factors contribute to a climate of extreme uncertainty. Several options are considered, ranging from a second shift to... View Details
Keywords: Factories, Labs, and Plants; Forecasting and Prediction; Financial Strategy; Information; Growth Management; Organizational Design; Performance Capacity; Risk and Uncertainty; Apparel and Accessories Industry; Republic of Ireland
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Clark, Kim B. "New Balance Athletic Shoes." Harvard Business School Case 680-110, January 1980. (Revised April 1994.)
  • September 1999 (Revised November 1999)
  • Case

Maxwell Shoe Company, Inc.

By: Krishna G. Palepu
This case examines analysts' claim that Maxwell's stock was undervalued. View Details
Keywords: Debt Securities; Stocks; Valuation; Apparel and Accessories Industry
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Palepu, Krishna G. "Maxwell Shoe Company, Inc." Harvard Business School Case 100-038, September 1999. (Revised November 1999.)
  • September 2000
  • Teaching Note

Maxwell Shoe Company, Inc. TN

By: Krishna G. Palepu
Teaching Note for (9-100-038). View Details
Keywords: Apparel and Accessories Industry
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Palepu, Krishna G. "Maxwell Shoe Company, Inc. TN." Harvard Business School Teaching Note 101-032, September 2000.
  • October 1984
  • Case

NIKE (D1): Leisure Shoes Meeting Follow-Up

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Christensen, C. Roland, and David C Rikert. "NIKE (D1): Leisure Shoes Meeting Follow-Up." Harvard Business School Case 385-032, October 1984.
  • January 2006 (Revised February 2015)
  • Case

Innovation at Timberland: Thinking Outside the Shoe Box

By: Rosabeth M. Kanter and Ryan Raffaelli
Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland... View Details
Keywords: Innovation and Management; Growth and Development Strategy; Product Development; Organizational Culture; Change Management
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Kanter, Rosabeth M., and Ryan Raffaelli. "Innovation at Timberland: Thinking Outside the Shoe Box." Harvard Business School Case 306-064, January 2006. (Revised February 2015.)
  • November–December 1999
  • Article

Working on Nonprofit Boards: Don't Assume the Shoe Fits

By: F. Warren McFarlan
Keywords: Nonprofit Organizations; Governance
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McFarlan, F. Warren. "Working on Nonprofit Boards: Don't Assume the Shoe Fits." Harvard Business Review 77, no. 6 (November–December 1999).
  • February 2008
  • Teaching Note

Innovation at Timberland: Thinking Outside the Shoe Box (TN)

By: Rosabeth Moss Kanter and Matthew Bird
Teaching Note for [306064]. View Details
Keywords: Innovation and Invention; Organizational Culture; Sales; Customer Value and Value Chain; Brands and Branding; Expansion; Growth and Development Strategy; Apparel and Accessories Industry
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Kanter, Rosabeth Moss, and Matthew Bird. "Innovation at Timberland: Thinking Outside the Shoe Box (TN)." Harvard Business School Teaching Note 308-099, February 2008.
  • May 2013
  • Article

Sweatshop Labor Is Wrong Unless the Shoes Are Cute: Cognition Can Both Hurt and Help Motivated Moral Reasoning

By: Neeru Paharia, Kathleen Vohs and Rohit Deshpandé
The present research investigated the dual role of cognition as either an enabler of moral reasoning or self-interested motivated reasoning for endorsing sweatshop labor. Experiment 1A showed motivated reasoning: participants were more likely to endorse the use of... View Details
Keywords: Moral Sensibility; Motivation and Incentives; Working Conditions; Cognition and Thinking
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Paharia, Neeru, Kathleen Vohs, and Rohit Deshpandé. "Sweatshop Labor Is Wrong Unless the Shoes Are Cute: Cognition Can Both Hurt and Help Motivated Moral Reasoning." Organizational Behavior and Human Decision Processes 121, no. 1 (May 2013): 81–88.
  • January 2015
  • Case

The Blonde Salad

By: Anat Keinan, Kristina Maslauskaite, Sandrine Crener and Vincent Dessain
In 2014, Chiara Ferragni, a globe-trotting founder of the world's most popular fashion blog The Blonde Salad, and Riccardo Pozzoli, her co-founder and business partner, had to decide how to best monetize her blog as well as her shoe line called the "Chiara Ferragni... View Details
Keywords: Social Media; Digital Influencers; Fashion Blogger; Brand Authenticity; Digital Marketing; Brands; Start-up; Fashion; Shoe; Chiara Ferragni; Celebrity Endorsement; Celebrity Management; Lifestyle Brand; Digital Brand; New Brand Development; Branding; Instagram; Online Followers; Fashion Blog; Marketing Partnerships; Brand Portfolio; Luxury Brand; Louis Vuitton; Dior; Designer Brands; Authenticity; Luxury; Blogs; Product Positioning; Commercialization; Consolidation; Brands and Branding; Entrepreneurship; Business Model; Fashion Industry; Apparel and Accessories Industry; Publishing Industry
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Keinan, Anat, Kristina Maslauskaite, Sandrine Crener, and Vincent Dessain. "The Blonde Salad." Harvard Business School Case 515-074, January 2015.
  • January 2015 (Revised July 2015)
  • Case

Jimmy Choo

By: Anat Keinan and Sandrine Crener
Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly... View Details
Keywords: Luxury Brand; Fashion; Designer Brand; Shoe; Fashion Accessories; Retail; Entrepreneurship; Branding; Brand Positioning; New Market Development; Entry Into China; Luxury Chinese Market; Global Brands; Growth Strategy; Jimmy Choo; Christian Louboutin; China; Globalized Firms and Management; Marketing Strategy; Market Entry and Exit; Luxury; Cross-Cultural and Cross-Border Issues; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; China; Great Britain
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Keinan, Anat, and Sandrine Crener. "Jimmy Choo." Harvard Business School Case 515-073, January 2015. (Revised July 2015.)
  • May 2025
  • Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Marketing Strategy; Product Design; Product Development; Technological Innovation; Expansion; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; China; Europe; Germany; Japan; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, and Karen Elterman. "On (B): The Cyclon Spins On." Harvard Business School Supplement 725-475, May 2025.
  • September 1985 (Revised October 1988)
  • Case

NIKE in China

By: James E. Austin and Francis Aguilar
Nike is reviewing its strategy for producing shoes in China for the U.S. market. Compares the experience in China with that in other countries. View Details
Keywords: Strategy; Production; Manufacturing Industry; China; United States
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Austin, James E., and Francis Aguilar. "NIKE in China." Harvard Business School Case 386-065, September 1985. (Revised October 1988.)
  • August 1994 (Revised July 1995)
  • Case

Astra Sports, Inc. (A)

By: John A. Quelch
Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details
Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe
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Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
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