Ship Design - Publications - Faculty & Research

May 2020 (Revised March 2022)
Case

The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

By: Alberto Cavallo and Christian Godwin

In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and... View Details

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October 2015 (Revised January 2017)
Case

UPower Technologies Inc.

By: Joseph B. Lassiter III, William A. Sahlman and Liz Kind

The UPower founders, Jake DeWitte and Caroline Cochran, were recent graduates from MIT's Nuclear Science and Engineering Department. They chose to attend Palo Alto–based Y Combinator's accelerator program to focus on building a "mini" nuclear reactor that would produce... View Details

Keywords: Nuclear; Nuclear Energy; Nuclear Power; Energy Markets; New Nuclear; Entrepreneurial Finance; Entrepreneurial Marketing; Business ＆ Government Relations; Off-grid; Energy; Renewable Energy; Energy Generation; Energy Sources; Entrepreneurship; Marketing; Business and Government Relations; Energy Industry; Utilities Industry; United States

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March 2014
Teaching Note

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

By: John A. Quelch

In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details

Keywords: Health Care; Public Health; Cruising; Cruise Lines; Royal Caribbean; Safety; Security; Biodefense; Epidemic; Norovirus; Fire Safety; Crew; Environmental Protection; Innovation; Ship Design; Vacation; Recreation

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September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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January 2013
Case

Austal, Ltd. (A)

By: Willy C. Shih, Margaret Pierson and Dawn H. Lau

Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed... View Details

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January 2013
Supplement

Austal, Ltd. (B)

By: Willy Shih, Margaret Pierson and Dawn H. Lau

Austal, Ltd. was an Australian builder of high-speed passenger ferries. It had translated that expertise into a foothold in the defense market on the US Navy Littoral Combat Ship (LCS) program with an Alabama assembly facility. In January 2009 it had just completed the... View Details

Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Job Cuts and Outsourcing; Growth and Development Strategy; Business Strategy; Corporate Strategy; Ship Transportation; Transportation Industry; Australia; United States; Alabama; Philippines

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October 2012 (Revised February 2019)
Case

Whaling Ventures

By: Tom Nicholas and Jonas Peter Akins

Whaling was a prominent global industry in the nineteenth century and the United States was dominant. By 1850 there were about 900 whaling ships in the world and 700 of these were American. Rates of return on capital were high compared to benchmark investments, at... View Details

Keywords: Whaling; Organization Design; Entrepreneurship; Venture Capital; Finance; Organizational Design; Industry Growth; History; United States

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August 2007 (Revised September 2008)
Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop

In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details

Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge

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August 2004 (Revised June 2005)
Case

Fate of the Vasa, The

By: Alan D. MacCormack and Richard Mason

In 1628, the royal warship Vasa was launched. It was Sweden's most expensive naval vessel ever built, costing over 5% of GNP. On its maiden voyage, the ship sailed 1,400 yards in its own harbor, heeled over to the side, and then sank. One third of the 150 crew and... View Details

Keywords: History; Risk and Uncertainty; Technological Innovation; Ship Transportation; Product Design; Technology Adoption; Failure; Business and Government Relations; Product Development; Sweden

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October 1996 (Revised April 1997)
Case

Team New Zealand (A)

By: Marco Iansiti and Alan D. MacCormack

The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details

Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand

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August 1996 (Revised December 1999)
Case

J Boats, Inc.

By: Robert L. Simons

During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession... View Details

Keywords: Corporate Entrepreneurship; Family Business; Risk Management; Financial Management; Leveraged Buyouts; Brands and Branding; Competitive Strategy; Capital Markets; Valuation; Shipping Industry; Shipping Industry

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September 1983 (Revised February 1989)
Background Note

The Oil Tanker Shipping Industry in 1983

By: Michael E. Porter

Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine... View Details

Keywords: Strategic Planning; Globalized Markets and Industries; Goods and Commodities; Volatility; Vertical Integration; Supply and Industry; Shipping Industry

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Research Summary

Overview

By: Antonio Moreno

One major theme of Professor Moreno’s research has been retail channel integration and so-called “omnichannel retail.” In omnichannel retail, retailers provide their customers with a shopping experience that may involve different channels in a way that aims to be... View Details

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The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

UPower Technologies Inc.

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

Leadership and Teaming

Austal, Ltd. (A)

Austal, Ltd. (B)

Whaling Ventures

Marketing the "$100 Laptop" (A)

Fate of the Vasa, The

Team New Zealand (A)

J Boats, Inc.

The Oil Tanker Shipping Industry in 1983

Overview

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The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

UPower Technologies Inc.

Royal Caribbean Cruises Ltd.: Safety, Environment and Health

Leadership and Teaming

Austal, Ltd. (A)

Austal, Ltd. (B)

Whaling Ventures

Marketing the "$100 Laptop" (A)

Fate of the Vasa, The

Team New Zealand (A)

J Boats, Inc.

The Oil Tanker Shipping Industry in 1983

Overview

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