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  • All HBS Web  (6,291)
    • People  (30)
    • News  (1,629)
    • Research  (3,699)
    • Events  (7)
    • Multimedia  (9)
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  • Teaching Interest

Managing Service Operations - MBA Elective Curriculum

By: Ryan W. Buell

World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course investigates the distinct challenges inherent in leading service operations, which make up... View Details

Keywords: Service Delivery; Customer Satisfaction; Customer Loyalty; Quality; Employees; Service Models; Service Industry
  • 2014
  • Chapter

Customer Experience and Service Design

By: Uday S. Karmarkar and Uma R. Karmarkar
While services already dominate economic activity in all major economies in the world, there has been curiously little investigation into many aspects of service management. For example, while product design and development have received a great deal of attention, the... View Details
Keywords: Service Design; Service Management; Product Design; Service Operations; Customer Satisfaction; Service Industry
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Karmarkar, Uday S., and Uma R. Karmarkar. "Customer Experience and Service Design." Chap. 7 in Managing Consumer Services: Factory or Theater? edited by Enzo Baglieri and Uday Karmarkar, 109–130. Springer, 2014.
  • March 2001 (Revised May 2001)
  • Case

&Samhoud Service Management

By: Thomas J. DeLong, Ashish Nanda and Monica Mullick
&Samhoud, a small service management consulting firm in the Netherlands, grapples with the dilemma of firing its largest client while introducing Heskett's theory of the service profit chain. View Details
Keywords: Mission and Purpose; Management Practices and Processes; Customer Focus and Relationships; Customer Relationship Management; Consulting Industry; Netherlands
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DeLong, Thomas J., Ashish Nanda, and Monica Mullick. "&Samhoud Service Management." Harvard Business School Case 801-398, March 2001. (Revised May 2001.)
  • January 2012 (Revised March 2013)
  • Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai
Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details
Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China
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Garvin, David A., and Nancy Hua Dai. "Ctrip: Scientifically Managing Travel Services." Harvard Business School Case 312-092, January 2012. (Revised March 2013.)

    Service Productivity Management

    Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance — Data Envelopment Analysis (DEA). The book outlines DEA as a benchmarking technique, identifies high cost service units, isolates... View Details
    • October 2014 (Revised January 2016)
    • Case

    IDEO: Human-Centered Service Design

    By: Ryan W. Buell and Andrew Otazo
    The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
    Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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    Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Case 615-022, October 2014. (Revised January 2016.)
    • December 2015
    • Case

    IDEO: Human-Centered Service Design

    By: Ryan W. Buell and Andrew Otazo
    The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
    Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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    Buell, Ryan W., and Andrew Otazo. "IDEO: Human-Centered Service Design." Harvard Business School Multimedia/Video Case 615-703, December 2015.
    • Research Summary

    Managing Marketspace Service Interfaces

    By: Jeffrey F. Rayport

    Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

    • November 2015 (Revised February 2020)
    • Teaching Note

    IDEO: Human-Centered Service Design

    By: Ryan W. Buell
    The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
    Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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    Buell, Ryan W. "IDEO: Human-Centered Service Design." Harvard Business School Teaching Note 616-038, November 2015. (Revised February 2020.)
    • Awards

    Best Paper in Management Science

    By: Karim R. Lakhani
    Finalist for the 2013 Best Paper in Management Science from the Manufacturing and Service Operations Management Society for “Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis” with Kevin J. Boudreau and Nicola Lacetera (May 2011). View Details
    • February 2020
    • Course Overview Note

    Managing Service Operations

    By: Ryan W. Buell
    Citation
    Related
    Buell, Ryan W. "Managing Service Operations." Harvard Business School Course Overview Note 620-090, February 2020.
    • October 1999
    • Case

    Dispatch Management Services

    By: William A. Sahlman, Michael J. Roberts and Matthew C. Lieb
    Keywords: Distribution Industry
    Citation
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    Sahlman, William A., Michael J. Roberts, and Matthew C. Lieb. "Dispatch Management Services." Harvard Business School Case 800-017, October 1999.
    • Research Summary

    Managing Service Operations Course Development

    By: Frances X. Frei
    Managing Service Operations is an Elective Curriculum course taught at HBS. Over thirty cases and exercises have been created for the course. For a list of the cases developed for this course, please see the Publications link below.  For the most recent syllabus,... View Details
    • 1994
    • Chapter

    Managing Services When Service Is a Performance

    By: J. A. Deighton
    Keywords: Service Operations; Performance; Management; Service Industry
    Citation
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    Deighton, J. A. "Managing Services When Service Is a Performance." In Service Quality: New Directions in Theory and Practice, edited by R. T. Trust and R. L. Oliver. Beverly Hills, CA: Sage Publications, 1994.
    • April 2006
    • Background Note

    Informing Service Management with Customer Data

    By: Frances X. Frei and Dennis Campbell
    Taught as the third module in a Harvard Business School course on Managing Service Operations. Explores the role of data analysis in ongoing service management. Describes how to realize the maximum amount of value from analyses and use this information in... View Details
    Keywords: Decision Making; Design; Analytics and Data Science; Service Operations; Mathematical Methods; Value
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    Frei, Frances X., and Dennis Campbell. "Informing Service Management with Customer Data." Harvard Business School Background Note 606-097, April 2006.
    • 2003
    • Case

    Capston-White's Document Management and Production Services

    By: Vijay Govindarajan, Chris Trimble and Julie Lang
    The development of multi-function devices that could copy, print, fax, and scan created a convergence in the markets for these devices. Copiers and printers had previously been purchased and managed in very different manners by large organizations. Facing an uncertain... View Details
    Keywords: Technological Innovation; Innovation Strategy; Service Delivery; Service Industry
    Citation
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    Govindarajan, Vijay, Chris Trimble, and Julie Lang. "Capston-White's Document Management and Production Services." 2003. (Case No. 2-0017.)
    • 1990
    • Book

    The Service Management Course

    By: C. Hart, J. Heskett and W. E. Sasser Jr.
    Keywords: Management; Service Industry
    Citation
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    Hart, C., J. Heskett, and W. E. Sasser Jr. The Service Management Course. NY: Free Press, 1990.
    • September 2001
    • Teaching Note

    &Samhoud Service Management TN

    By: Ashish Nanda, Thomas J. DeLong and Ying Liu
    Teaching Note for (9-801-398). View Details
    Keywords: Consulting Industry; Netherlands
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    Nanda, Ashish, Thomas J. DeLong, and Ying Liu. "&Samhoud Service Management TN." Harvard Business School Teaching Note 902-058, September 2001.
    • April 2006 (Revised April 2008)
    • Course Overview Note

    Managing Service Operations: Understanding the Customer Operating Role

    By: Frances X. Frei
    Describes Managing Service Operations: Understanding the Customer Operating Role, a second-year MBA course that consists of three modules. The first module, Conceptualizing the Customer Operating, explores the operational challenges and opportunites of managing... View Details
    Keywords: Service Operations
    Citation
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    Frei, Frances X. "Managing Service Operations: Understanding the Customer Operating Role." Harvard Business School Course Overview Note 606-092, April 2006. (Revised April 2008.)​
    • Fast Answer

    Managing Service Operations: Research resources for new service design

    reports. Service Models / Business Strategy ABI/ProQuest
    Articles from major newspapers, academic management and general industry/business journals. Covers all business and View Details
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