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- News (16)
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- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- March–April 2015
- Article
Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform
By: Lan Nguyen Chaplin and Michael I. Norton
Theory of Mind (ToM) allows children to achieve success in the social world by understanding others' minds. A study with 3–12 year olds, however, demonstrates that gains in ToM are linked to decreases in children's desire to engage in performative behaviors associated... View Details
Chaplin, Lan Nguyen, and Michael I. Norton. "Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform." Child Development 86, no. 2 (March–April 2015): 651–658.
- February 2021
- Article
I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior
By: Ata Jami, Maryam Kouchaki and Francesca Gino
This article explores the consequences of psychological ownership going beyond the specific relationship with the possession to guide behavior in unrelated situations. Across seven studies, we find that psychological ownership leads to a boost in self-esteem, which... View Details
Keywords: Psychological Ownership; Prosocial Behavior; Altruism; Self-Esteem; Materialism; Behavior; Attitudes
Jami, Ata, Maryam Kouchaki, and Francesca Gino. "I Own, So I Help Out: How Psychological Ownership Increases Prosocial Behavior." Journal of Consumer Research 47, no. 5 (February 2021): 698–715.
- July 2023
- Article
Deep Responsibility and Irresponsibility in the Beauty Industry
By: Geoffrey Jones
This article employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have too many ingredients that are potential... View Details
Keywords: Business History; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry
Jones, Geoffrey. "Deep Responsibility and Irresponsibility in the Beauty Industry." Entreprises et histoire 111, no. 2 (July 2023): 113–125.
- November – December 2008
- Article
Holding a Mirror up to Marketing
By: John A. Quelch and Katherine Jocz
The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove Real Beauty campaign rejected these narrow... View Details
Quelch, John A., and Katherine Jocz. "Holding a Mirror up to Marketing." Marketing Management 17, no. 6 (November–December 2008): 16–21.
- June 2014
- Article
Charitable Giving When Altruism and Similarity Are Linked
By: Julio J. Rotemberg
This paper presents a model in which anonymous charitable donations are rationalized by two human tendencies drawn from the psychology literature. The first is people's disproportionate disposition to help those they agree with, while the second is the dependence of... View Details
Rotemberg, Julio J. "Charitable Giving When Altruism and Similarity Are Linked." Journal of Public Economics 114 (June 2014): 36–49.
- 2011
- Working Paper
Charitable Giving When Altruism and Similarity Are Linked
By: Julio J. Rotemberg
This paper presents a model in which anonymous charitable donations are rationalized by two human tendencies drawn from the psychology literature. The first is people's disproportionate disposition to help those they agree with while the second is the dependence of... View Details
Keywords: Philanthropy and Charitable Giving; Mathematical Methods; Attitudes; Interests; Perception; Wealth and Poverty
Rotemberg, Julio J. "Charitable Giving When Altruism and Similarity Are Linked." NBER Working Paper Series, No. 17585, November 2011.
- January–February 2015
- Article
Social Comparisons and Deception Across Workplace Hierarchies: Field and Experimental Evidence
By: Benjamin Edelman and Ian Larkin
We examine how unfavorable social comparisons differentially spur employees of varying hierarchical levels to engage in deception. Drawing on literatures in social psychology and workplace self-esteem, we theorize that negative comparisons with peers could cause either... View Details
Edelman, Benjamin, and Ian Larkin. "Social Comparisons and Deception Across Workplace Hierarchies: Field and Experimental Evidence." Organization Science 26, no. 1 (January–February 2015): 78–98.
- 2008
- Book
Moral Gray Zones: Side Productions, Identity, and Regulation in an Aeronautic Plant
By: Michel Anteby
Anyone who has been employed by an organization knows not every official workplace regulation must be followed. When management consistently overlooks such breaches, spaces emerge in which both workers and supervisors engage in officially prohibited, yet tolerated... View Details
Keywords: Crime and Corruption; Moral Sensibility; Governance Controls; Production; Organizational Culture; Practice; France
Anteby, Michel. Moral Gray Zones: Side Productions, Identity, and Regulation in an Aeronautic Plant. Princeton University Press, 2008.
- 19 Jul 2012
- Working Paper Summaries
Charitable Giving When Altruism and Similarity are Linked
Keywords: by Julio J. Rotemberg
- 20 Sep 2010
- Research & Ideas
Power Posing: Fake It Until You Make It
surge of power and sense of well-being when it's needed: for example, during a job interview or for a key presentation to a group of skeptical customers. "Our research has broad implications for people who suffer from feelings of powerlessness and low View Details
Keywords: by Julia Hanna
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
immediate environment. We are in it together, and none of us forever. This knowledge gives you bulletproof criteria to assess who deserves to be entrusted with power: not those who give you the illusion of safety and self-esteem by... View Details
Keywords: by Jay Fitzgerald
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
Gupta. Brands should instead look to create a conversation with a broader message that connects with consumers. For instance, Dove’s Real Beauty campaign wasn’t focused merely on the benefits of a bar of soap, but tapped into the deeper themes of body image and View Details
- 03 Mar 2010
- What Do You Think?
To What Degree Does “Identity” Affect Economic Performance?
Identity Economics, by Nobel Prize-winning economist George Akerlof and Rachel Kranton, takes this thinking to a macro-economic level. In their view, an organization (and even entire societies) works well when people personally identify with it, so that their View Details
Keywords: by Jim Heskett
- 23 Oct 2012
- First Look
First Look: October 23
while the second is the dependence of peoples' self-esteem on the extent to which they perceive that others agree with them. Government spending crowds out the charity that ensues from these forces only modestly. Moreover, people's... View Details
Keywords: Sean Silverthorne
- 13 Dec 2011
- First Look
First Look: Dec. 13
help those they agree with while the second is the dependence of peoples' self-esteem on the extent to which they perceive that others agree with them. Government spending crowds out the charity that ensues from these forces only... View Details
Keywords: Sean Silverthorne
- 02 Sep 2014
- First Look
First Look: September 2
scenario-based experiments. Our results suggest that longer-tenured and more successful employees face a greater loss of self-esteem from negative social comparisons and are more likely to engage in deception in response to reported... View Details
Keywords: Sean Silverthorne
- 03 Sep 2013
- First Look
First Look: September 3
In a second study, we confirm this finding in two scenario-based experiments. Our results suggest that longer-tenured and more successful employees face a greater loss of self-esteem from negative social comparisons and are more likely to... View Details
Keywords: Sean Silverthorne
- 27 Sep 2004
- Research & Ideas
How Leaders Build Winning Streaks
high standards. Confidence requires an honest and thorough assessment of the situation and the courage to accept responsibility for dealing with it, even if that means owning up to past mistakes. Confidence and the high self-esteem... View Details
Keywords: by Rosabeth Moss Kanter
- 05 Aug 2008
- First Look
First Look: August 5, 2008
Yet, why do gray zones persist and why are they unlikely to disappear? In Moral Gray Zones, Michel Anteby shows how these spaces function as regulating mechanisms within workplaces, fashioning workers' identity and self-esteem while... View Details
Keywords: Martha Lagace