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  • All HBS Web  (382)
    • News  (109)
    • Research  (166)
    • Multimedia  (17)
  • Faculty Publications  (92)

Show Results For

  • All HBS Web  (382)
    • News  (109)
    • Research  (166)
    • Multimedia  (17)
  • Faculty Publications  (92)
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  • Article

Consistent Belief in a Good True Self in Misanthropes and Three Interdependent Cultures

By: Julian De Freitas, Hagop Sarkissian, George E. Newman, Igor Grossman, Felipe De Brigard, Andres Luco and Joshua Knobe
People sometimes explain behavior by appealing to an essentialist concept of the self, often referred to as the true self. Existing studies suggest that people tend to believe that the true self is morally virtuous; that is deep inside, every person is motivated to... View Details
Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Culture; Misanthropy; Behavior; Values and Beliefs; Moral Sensibility
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De Freitas, Julian, Hagop Sarkissian, George E. Newman, Igor Grossman, Felipe De Brigard, Andres Luco, and Joshua Knobe. "Consistent Belief in a Good True Self in Misanthropes and Three Interdependent Cultures." Cognitive Science 42, no. S1 (2018): 134–160.
  • Article

Deep Down My Enemy Is Good: Thinking about the True Self Reduces Intergroup Bias

By: Julian De Freitas and Mina Cikara
Intergroup bias—preference for one's in-group relative to out-groups—is one of the most robust phenomena in all of psychology. Here we investigate whether a positive bias that operates at the individual-level, belief in a good true self, may be leveraged to reduce... View Details
Keywords: Intergroup Bias; True Self; Essentialism; Lay Theories
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De Freitas, Julian, and Mina Cikara. "Deep Down My Enemy Is Good: Thinking about the True Self Reduces Intergroup Bias." Journal of Experimental Social Psychology 74 (January 2018): 307–316.
  • 2016
  • Article

Buying to Blunt Negative Feelings: Materialistic Escape from the Self

By: Grant Edward Donnelly, Masha Ksendzova, Ryan Howell, Kathleen Vohs and Roy F. Baumeister
We propose that escape theory, which describes how individuals seek to free themselves from aversive states of self-awareness, helps explain key patterns of materialistic people’s behavior. As predicted by escape theory, materialistic individuals may feel dissatisfied... View Details
Keywords: Materialism; Escape; Self; Negative Emotions; Self-awareness; Emotions; Consumer Behavior; Identity; Motivation and Incentives
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Donnelly, Grant Edward, Masha Ksendzova, Ryan Howell, Kathleen Vohs, and Roy F. Baumeister. "Buying to Blunt Negative Feelings: Materialistic Escape from the Self." Review of General Psychology 20, no. 3 (2016): 272–316.
  • 2015
  • Article

Beliefs About the True Self Explain Asymmetries Based on Moral Judgment

By: George E. Newman, Julian De Freitas and Joshua Knobe
Past research has identified a number of asymmetries based on moral judgments. Beliefs about (a) what a person values, (b) whether a person is happy, (c) whether a person has shown weakness of will, and (d) whether a person deserves praise or blame seem to depend... View Details
Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Values; Weakness Of Will; Blame; Values and Beliefs; Identity; Moral Sensibility; Happiness
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Newman, George E., Julian De Freitas, and Joshua Knobe. "Beliefs About the True Self Explain Asymmetries Based on Moral Judgment." Cognitive Science 39, no. 1 (2015): 96–125.
  • 2022
  • Working Paper

The Transformation of Self Employment

By: Innessa Colaiacovo, Margaret Dalton, Sari Pekkala Kerr and William R. Kerr
Over the past half-century, while self-employment has consistently accounted for around one in ten of the United States workforce, its composition has changed. Since 1970, industries with high startup capital requirements have declined from 53% of self-employment to... View Details
Keywords: Self-employment; Startup Investment; Occupational Choice; Financing; Small Business; Entrepreneurship; Business Startups; Financing and Loans
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Colaiacovo, Innessa, Margaret Dalton, Sari Pekkala Kerr, and William R. Kerr. "The Transformation of Self Employment." Harvard Business School Working Paper, No. 22-051, January 2022.
  • April 2025
  • Article

Transitioning Into Retirement: The Interplay of Self and Life Structure

By: Marcy Crary, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile and Lotte Bailyn
This paper explores the psychological, social, and behavioral ways in which professionals end their corporate careers and reorient themselves and their lives in the transition from employment to retirement. Framed within life course theory, specifically the adult... View Details
Keywords: Retirement; Behavior; Transition; Identity
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Crary, Marcy, Douglas T. (Tim) Hall, Kathy E. Kram, Teresa M. Amabile, and Lotte Bailyn. "Transitioning Into Retirement: The Interplay of Self and Life Structure." Working, Aging and Retirement 11, no. 2 (April 2025): 175–196.
  • Article

Origins of the Belief in Good True Selves

By: Julian De Freitas, Mina Cikara, Igor Grossman and Rebecca Schlegel
Despite differences in beliefs about the self across cultures and relevant individual differences, recent evidence suggests that people universally believe in a ‘true self’ that is morally good. We propose that this belief arises from a general tendency: psychological... View Details
Keywords: Self; True Self; Psychological Essentialism; Values and Beliefs; Moral Sensibility
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De Freitas, Julian, Mina Cikara, Igor Grossman, and Rebecca Schlegel. "Origins of the Belief in Good True Selves." Trends in Cognitive Sciences 21, no. 9 (September 2017): 634–636.
  • July 2024
  • Article

Acceptance of Automated Vehicles Is Lower for Self than Others

By: Stuti Agarwal, Julian De Freitas, Anya Ragnhildstveit and Carey K. Morewedge
Road traffic accidents are the leading cause of death worldwide for people aged 2–59. Nearly all deaths are due to human error. Automated vehicles could reduce mortality risks, traffic congestion, and air pollution of human-driven vehicles. However, their adoption... View Details
Keywords: Transportation; Risk and Uncertainty; Technology Adoption; Prejudice and Bias
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Agarwal, Stuti, Julian De Freitas, Anya Ragnhildstveit, and Carey K. Morewedge. "Acceptance of Automated Vehicles Is Lower for Self than Others." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 269–281.
  • 2004
  • Working Paper

The Presentation of Self in the Information Age

By: John Deighton
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Deighton, John. "The Presentation of Self in the Information Age." Harvard Business School Working Paper, No. 04-059, May 2004.
  • 05 Jul 2006
  • Working Paper Summaries

The Presentation of Self in the Information Age

Keywords: by John A. Deighton; Advertising
  • 2015
  • Book

Presence: Bringing Your Boldest Self to Your Biggest Challenges

By: Amy Cuddy
We often meet life's challenges with fear and anxiety. We fail to be our best and end up feeling regretful and powerless. In Presence, Amy Cuddy presents a scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and... View Details
Keywords: Negotiation; Attitudes; Emotions
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Cuddy, Amy. Presence: Bringing Your Boldest Self to Your Biggest Challenges. New York: Little, Brown and Company, 2015.
  • November 2023
  • Article

Psychological Factors Underlying Attitudes toward AI Tools

By: Julian De Freitas, Stuti Agarwal, B. Schmitt and N. Haslam
What are the psychological factors driving attitudes toward AI tools, and how can resistance to AI systems be overcome when they are beneficial? In this perspective, we first organize the main sources of resistance into five main categories: opacity, emotionlessness,... View Details
Keywords: Policy; Self; AI and Machine Learning; Attitudes; Technology Adoption
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De Freitas, Julian, Stuti Agarwal, B. Schmitt, and N. Haslam. "Psychological Factors Underlying Attitudes toward AI Tools." Nature Human Behaviour 7, no. 11 (November 2023): 1845–1854.
  • 2001
  • Chapter

Estee Lauder: Self Definition and the Modern Cosmetics Market

By: Nancy F. Koehn
Keywords: Personal Characteristics; Beauty and Cosmetics Industry
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Koehn, Nancy F. "Estee Lauder: Self Definition and the Modern Cosmetics Market." In Beauty and Business: Commerce, Gender and Culture in Modern America, edited by Philip Scranton. Routledge, 2001.
  • 1987
  • Book

Food Policy in Mexico: The Search for Self Sufficiency

By: James E. Austin and Gustavo Esteva
Keywords: Food; Policy; Mexico
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Austin, James E. and Gustavo Esteva, eds. Food Policy in Mexico: The Search for Self Sufficiency. Ithaca, NY: Cornell University Press, 1987.
  • 2024
  • Conference Presentation

Acceptance of Automated Vehicles Is Lower for Self Than Others

By: Stuti Agarwal, Julian De Freitas, A. Ragnhildstveit and Carey K. Morewedge
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Agarwal, Stuti, Julian De Freitas, A. Ragnhildstveit, and Carey K. Morewedge. "Acceptance of Automated Vehicles Is Lower for Self Than Others." Paper presented at the Asia-Pacific Association for Consumer Research Conference, Asia-Pacific Association for Consumer Research, Bali, Indonesia, 2024.
  • 5 Sep 2019
  • Conference Presentation

Capacity Limits for Higher-level Thought? The Self as a Case Study

By: Julian De Freitas
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De Freitas, Julian. "Capacity Limits for Higher-level Thought? The Self as a Case Study." Paper presented at the Cognition, Brain, & Behavior Research Seminar, Harvard University, Cambridge, MA, September 5, 2019.
  • 2014
  • Conference Presentation

Beliefs about the True Self Explain Asymmetries Based on Moral Judgment

By: J. E. Newman, J. De Freitas and J. Knobe
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Newman, J. E., J. De Freitas, and J. Knobe. "Beliefs about the True Self Explain Asymmetries Based on Moral Judgment." Paper presented at the Society for Philosophy and Psychology Annual Meeting, Vancouver, Canada, 2014.
  • 2021
  • Article

To Thine Own Self Be True? Incentive Problems in Personalized Law

By: Jordan M. Barry, John William Hatfield and Scott Duke Kominers
Recent years have seen an explosion of scholarship on “personalized law.” Commentators foresee a world in which regulators armed with big data and machine learning techniques determine the optimal legal rule for every regulated party, then instantaneously disseminate... View Details
Keywords: Personalized Law; Regulation; Regulatory Avoidance; Regulatory Arbitrage; Law And Economics; Law And Technology; Law And Artificial Intelligence; Futurism; Moral Hazard; Elicitation; Signaling; Privacy; Law; Governing Rules, Regulations, and Reforms; Information Technology; AI and Machine Learning
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Barry, Jordan M., John William Hatfield, and Scott Duke Kominers. "To Thine Own Self Be True? Incentive Problems in Personalized Law." Art. 2. William & Mary Law Review 62, no. 3 (2021).
  • November, 2021
  • Article

Self Control and Smartphone Use: An Experimental Study of Soft Commitment Devices

By: Ruru Hoong
Public discussion and discourse amongst researchers suggest that smartphone use is excessive from an individual welfare standpoint, but evidence for this remains limited. I implement a randomized intervention encouraging a subset of 629 participants to adopt soft... View Details
Keywords: Social Media; Commitment; Randomized Controlled Trial; Smartphones; Addiction; Technological Change: Choices And Consequences; Behavior; Mobile and Wireless Technology; Well-being
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Hoong, Ruru. "Self Control and Smartphone Use: An Experimental Study of Soft Commitment Devices." Special Issue on Nudges and Incentives. European Economic Review 140 (November, 2021).
  • 04 Apr 2016
  • Working Paper Summaries

Preparing the Self for Team Entry: How Relational Affirmation Improves Team Performance

Keywords: by Julia J. Lee, Francesca Gino, Daniel M. Cable, and Bradley R. Staats
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