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Show Results For
- All HBS Web
(339)
- People (1)
- News (88)
- Research (156)
- Events (3)
- Multimedia (2)
- Faculty Publications (47)
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- Article
Design of Search Engine Services: Channel Interdependence in Search Engine Results
By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details
Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising
Edelman, Benjamin, and Zhenyu Lai. "Design of Search Engine Services: Channel Interdependence in Search Engine Results." Journal of Marketing Research (JMR) 53, no. 6 (December 2016): 881–900. (First posted April 2013.)
- March 2012
- Article
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Corporate Disclosure; Online Advertising; Measurement and Metrics; Internet; Search Technology; Education; Labels
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Information Economics and Policy 24, no. 1 (March 2012): 75–89.
- 08 Apr 2016
- News
How to Spot a Monopolistic Search Engine
- 2010
- Working Paper
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"... View Details
Keywords: Online Advertising; Interactive Communication; Corporate Disclosure; Labels; Marketing Strategy; Consumer Behavior; Internet; Search Technology
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Harvard Business School Working Paper, No. 11-048, November 2010. (Revised January 2011, January 2012.)
- 30 Nov 2010
- Working Paper Summaries
Sponsored Links’ or ’Advertisements’?: Measuring Labeling Alternatives in Internet Search Engines
- 2007
- Chapter
Assessing and Improving the Safety of Internet Search Engines
By: Benjamin Edelman
Keywords: Internet and the Web; Search Technology; Performance Evaluation; Performance Improvement; Safety; Information Technology Industry
Edelman, Benjamin. "Assessing and Improving the Safety of Internet Search Engines." In The Power of Search Engines [Die Macht der Suchmaschinen], edited by Marcel Machill and Markus Beiler, 259–277. Köln, Germany: Herbert von Halem Verlag, 2007.
- 29 Apr 2013
- Working Paper Summaries
Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search
- 2011
- Article
Bias in Search Results?: Diagnosis and Response
By: Benjamin Edelman
I explore allegations of search engine bias, including understanding a search engine's incentives to bias results, identifying possible forms of bias, and evaluating methods of verifying whether bias in fact occurs. I then consider possible legal and policy responses,... View Details
Keywords: Prejudice and Bias; Motivation and Incentives; Outcome or Result; Markets; Legal Liability; Policy; Search Technology; Performance Evaluation; Governing Rules, Regulations, and Reforms
Edelman, Benjamin. "Bias in Search Results?: Diagnosis and Response." Indian Journal of Law and Technology 7 (2011): 16–32.
- 14 Feb 2005
- Research & Ideas
Desktop Search and Revenue Streams
less likely to switch from a program they have spent time customizing than they are to switch from one search engine to another. "In Web search, it's going to be really easy to always tab over to... View Details
Keywords: by Julie Jette
- September 2014 (Revised June 2017)
- Case
Google Inc. in 2014
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to selected competitors. Asks what Google should do next. View Details
Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Digital Marketing; Information Technology Industry; Advertising Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014." Harvard Business School Case 915-004, September 2014. (Revised June 2017.)
- January–February 2011
- Article
Adverse Selection in Online 'Trust' Certifications and Search Results
By: Benjamin Edelman
Widely used online "trust" authorities issue certifications without substantial verification of recipients' actual trustworthiness. This lax approach gives rise to adverse selection: the sites that seek and obtain trust certifications are actually less trustworthy than... View Details
Keywords: Online Advertising; Governing Rules, Regulations, and Reforms; Policy; Safety; Trust; Internet; Search Technology; Web Sites
Edelman, Benjamin. "Adverse Selection in Online 'Trust' Certifications and Search Results." Electronic Commerce Research and Applications 10, no. 1 (January–February 2011): 17–25.
- September 2014
- Case
Google Inc. in 2014 (Abridged)
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. View Details
Keywords: Search Engines; Google; Online Advertising; Internet and the Web; Network Effects; Business Model; Competition; Information Technology Industry; Advertising Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014 (Abridged)." Harvard Business School Case 915-005, September 2014.
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
whether they are a sound investment. An influential study involving eBay showed that search engine ads—especially on brand keywords—were ineffective for the website. After the eBay study came out, the market... View Details
- 22 Apr 2015
- HBS Seminar
Riitta Katila, Stanford School of Engineering
- 08 May 2025
- Blog Post
Startup Roots and Engineering Ambitions: Lizzie Matusov (MS/MBA 2022)
Who are you & what are you building? I am Lizzie Matusov, cofounder and CEO of Quotient. Quotient is an AI-powered developer tool that discovers, prioritizes, and resolves the friction slowing down engineering teams. Today, over 30%... View Details
- 2024
- Working Paper
The Crowdless Future? Generative AI and Creative Problem Solving
The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
Keywords: Large Language Models; Crowdsourcing; Generative Ai; Creative Problem-solving; Organizational Search; AI-in-the-loop; Prompt Engineering; AI and Machine Learning; Innovation and Invention
Boussioux, Léonard, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem Solving." Harvard Business School Working Paper, No. 24-005, July 2023. (Revised July 2024.)
- 13 May 2015
- Blog Post
Former Engineer Gives Consulting a Test Drive
The majority of HBS students choose to do an internship in between their first and second years. Some students choose to continue down paths they pursued prior to business school, while others use the summer to try out new function areas or industries. Nneka Ezeigwe... View Details
- 02 Feb 2023
- News
Can We Really Engineer a Climate Fix?
quickly. This series will take you inside the world of carbon capture, guided by innovators and experts at the forefront of the movement who will help you understand what is possible. Can we really engineer a climate fix? But first, we're... View Details
- May 2015
- Case
Venture Republic, 2011
By: W. Carl Kester and Mayuka Yamazaki
In December 2011, the founders of Venture Republic, a Japanese developer and operator of on-line search engines for shopping and travel, faced a decison about whether or not to take the company private in a management buyout transaction just three years after an... View Details