Screenwriting - Publications - Faculty & Research

November 2016 (Revised May 2017)
Case

The Black List

By: Henry McGee and Sarah McAra

Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details

Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States

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December 2014 (Revised May 2019)
Case

Bhutan: Governing for Happiness

By: Sophus A. Reinert, Thomas Humphrey and Benjamin Safran

Unique among the world’s countries, the Himalayan Kingdom of Bhutan had abandoned the traditional policy goal of increasing Gross Domestic Product (GDP) in favor of pursuing Gross National Happiness (GNH). Famously, Bhutan ranked highly on lists of the happiest... View Details

Keywords: Happiness; Economic Growth; Governance; Cost vs Benefits; Bhutan

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07 Jul 2022
HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

frosting, and lemon-ginger ice cream. When the Brooklyn-based screenwriter first met his future wife and business partner, he wooed her by hosting ice cream socials with homemade concoctions that guests raved about. Flying high on these... View Details

Keywords: by Pamela Reynolds

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

Working on a $30 million historical epic about the Tang Dynasty to be set in China, Hollywood screenwriter David Franzoni struggled to make the story appeal to Western audiences. Then Franzoni hit upon an idea: tell the tale through the... View Details

Keywords: by Michael Blanding

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

School’s Hong Luo, an assistant professor in the Strategy Unit, studies entrepreneurship in Hollywood. Like other entrepreneurs, screenwriters struggle with the decision of how to advance their product. Should they pitch just a story line... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

03 Mar 2015
First Look

First Look: March 3

of the happiest countries in spite of a tumultuous history, low life expectancy, a dismal literacy rate, a small and undiversified economy, and low GDP per capita. Everyone, it seemed, from tourists and Hollywood screenwriters to leading... View Details

Keywords: Sean Silverthorne

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