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- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
scarcity encourages us to buy sooner and perhaps to buy more than normal. We saw two excellent examples of this effect this summer with the launches of the iPhone and the seventh Harry Potter book. In both cases, the pre-launch publicity... View Details
- November 2022
- Article
The Sharp Spikes of Poverty: Financial Scarcity Is Related to Higher Levels of Distress Intensity in Daily Life
By: Jon M. Jachimowicz, Erin L. Frey, Sandra C. Matz, Bertus F. Jeronimus and Adam D. Galinsky
Although income is an important predictor of life satisfaction, the precise forces that drive this relationship remain unclear. We propose that financial resources afford individuals a path to reducing the distressing impact of everyday hassles, in turn increasing... View Details
Keywords: Distress; Affect; Control; Financial Scarcity; Life Satisfaction; Income; Poverty; Well-being
Jachimowicz, Jon M., Erin L. Frey, Sandra C. Matz, Bertus F. Jeronimus, and Adam D. Galinsky. "The Sharp Spikes of Poverty: Financial Scarcity Is Related to Higher Levels of Distress Intensity in Daily Life." Social Psychological & Personality Science 13, no. 8 (November 2022): 1187–1198.
IPv4 scarcity and IPv6 transition
Every device connected to the Internet—from PCs to tablets, printers to cash registers—needs an Internet Protocol (IP) address. The current addressing standard, IPv4, uses addresses with 32 binary digits, allowing approximately 4 billion IP addresses. These have... View Details
- 27 Sep 2010
- News
Managing Water as Scarcity Looms
- October 2021
- Article
Communicating Resource Scarcity and Interpersonal Connection
By: Grant E. Donnelly, Anne V. Wilson, Ashley V. Whillans and Michael I. Norton
Consumers often cite insufficient time or money as an excuse for rejecting social invitations. We explore the effectiveness of these excuses in preserving interpersonal relationships. Six studies—including perceptions of couples planning their wedding—demonstrate that... View Details
Keywords: Time; Interpersonal Relationships; Communication; Money; Relationships; Interpersonal Communication
Donnelly, Grant E., Anne V. Wilson, Ashley V. Whillans, and Michael I. Norton. "Communicating Resource Scarcity and Interpersonal Connection." Journal of Consumer Psychology 31, no. 4 (October 2021): 726–745.
- 15 May 2013
- News
From McRibs to Maseratis: The Power of Scarcity Marketing
- 27 Jan 2011 - 29 Jan 2011
- Conference Presentation
Scarcity Is More Than a Social Proof Effect
Bos, Maarten W., Ap Dijksterhuis, and Rick B. Van Baaren. "Scarcity Is More Than a Social Proof Effect." Paper presented at the 12th Society for Personality and Social Psychology Annual Meeting, San Antonio, TX, January 27–29, 2011.
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
creative and downright crafty ways in which scarcity has been used to move product. Although Cialdini admits to a "grudging admiration for the practitioners who made this simple device work in a multitude of ways," he urges... View Details
Keywords: Re: Michael I. Norton
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Profit from Scarcity
By: John A. Quelch
Quelch, John A. "How To Profit from Scarcity." Harvard Business Online—Marketing Know:How (blog). August 31, 2007. http://hbswk.hbs.edu/item/how-to-profit-from-scarcity.
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
of scarcity has not been repealed by the digital Long Tail prices are set by demand, not the constraints of supply." Edward Hare opened an aspect of the debate that several commented on when he said, "The rules of economics have... View Details
Keywords: by James Heskett
- October 2020
- Article
Overcoming Resource Scarcity: Consumers' Response to Gifts Intending to Save Time and Money
By: Alice Lee-Yoon, Grant Donnelly and A.V. Whillans
Consumers feel increasingly pressed for time and money. Gifts have the potential to reduce scarcity in
recipients’ lives, yet little is known about how recipients perceive gifts given with the intention of saving them time or money. Across five studies (N =... View Details
Lee-Yoon, Alice, Grant Donnelly, and A.V. Whillans. "Overcoming Resource Scarcity: Consumers' Response to Gifts Intending to Save Time and Money." Special Issue on Scarcity and Consumer Decision Making. Journal of the Association for Consumer Research 5, no. 4 (October 2020): 391–403.
- 16 Mar 2009
- Working Paper Summaries
Running Out of Numbers: Scarcity of IP Addresses and What To Do About It
- 2009
- Article
Running Out of Numbers: Scarcity of IP Addresses and What To Do About It
By: Benjamin Edelman
The Internet's current numbering system is nearing exhaustion: Existing protocols allow only a finite set of computer numbers ("IP addresses"), and central authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: Sharing... View Details
Keywords: Internet; Performance Capacity; Technology Networks; Market Transactions; Resource Allocation; Policy; Price; Information Technology Industry
Edelman, Benjamin. "Running Out of Numbers: Scarcity of IP Addresses and What To Do About It." Auctions, Market Mechanisms and Their Applications 14 (2009): 95–106. (Springer-Verlag Lecture Notes of the Institute for Computer Science.) (Featured in Working Knowledge: When the Internet Runs Out of IP Addresses) (Circulated in 2008 as Running Out of Numbers? The Impending Scarcity of IP Addresses and What To Do About It.)
- 2009
- Working Paper
Running Out of Numbers: Scarcity of IP Addresses and What to Do About It
By: Benjamin Edelman
The Internet's current numbering system is nearing exhaustion: Existing protocols allow only a finite set of computer numbers ("IP addresses"), and central authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: Sharing... View Details
Keywords: Policy; Resource Allocation; Market Transactions; Internet; Technology Networks; Technology Industry; Telecommunications Industry
Edelman, Benjamin. "Running Out of Numbers: Scarcity of IP Addresses and What to Do About It." Harvard Business School Working Paper, No. 09-091, February 2009. (Revised March 2009.)
- 2022
- Working Paper
Consumer Demand with Social Influences: Evidence from an E-Commerce Platform
By: El Hadi Caoui, Chiara Farronato, John J. Horton and Robert Schultz
For some kinds of goods, rarity itself is valued. "Fashionable'" goods are demanded in part because they are unique. In this paper, we explore the economics of rare goods using auctions of limited-edition shoes held by an e-commerce platform. We model endogenous entry... View Details
Caoui, El Hadi, Chiara Farronato, John J. Horton, and Robert Schultz. "Consumer Demand with Social Influences: Evidence from an E-Commerce Platform." NBER Working Paper Series, No. 30351, August 2022.
- 2017
- Working Paper
Equality and Equity in Compensation
By: Jiayi Bao and Andy Wu
Equity compensation is widely used for incentivizing skilled employees, particularly in new technology businesses. Traditional theories explaining why firms offer equity suggest that workers with higher rank should receive compensation packages more heavily weighted in... View Details
Keywords: Inequality Aversion; Compensation; Stock Options; Scarcity; Experiment; Compensation and Benefits; Equity; Equality and Inequality; Perception
Bao, Jiayi, and Andy Wu. "Equality and Equity in Compensation." Harvard Business School Working Paper, No. 17-093, April 2017.
- 01 Sep 2006
- What Do You Think?
Are We Ready for Self-Management?
authors maintain that the Costco model not only is more attractive for workers but also creates fewer social costs for such things as medical expenses. What would seem to be a "win-win" answer to the scarcity of good managers... View Details
Keywords: by James Heskett
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
Editor's Note: Rapid urbanization and resource scarcity pose problems—and opportunities—for businesses and governments all over the world. But who can best lead the building and developing of these municipalities? One model: promotion and... View Details
- 04 Dec 2013
- News