Publications

March 2002 (Revised November 2003)
Case

Satellite Radio

By: Thomas R. Eisenmann and Alastair Brown

In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details

Keywords: Growth and Development Strategy; Price; Risk and Uncertainty; Problems and Challenges; Network Effects; Partners and Partnerships; Information Technology; Business Model; Investment Return; Auto Industry; Media and Broadcasting Industry; United States

March 1976 (Revised June 1993)
Case

Communications Satellite Corp.

Describes the FCC hearings which were designed to determine Comsat's cost of equity. Comsat's risks are examined, and expert testimony is given. Objective of the case is to estimate Comsat's cost of equity. View Details

Keywords: Government Administration; Equity; Telecommunications Industry; United States

July 2003 (Revised March 2004)
Case

XM Satellite Radio (A)

By: David B. Godes and Elie Ofek

XM Satellite Radio is a radically new way to listen to radio. Management must develop a marketing strategy to launch the firm and the category. A crucial aspect of the strategy is to determine which of two business models the company will pursue. Should it focus... View Details

Keywords: Advertising; Business Model; Decision Choices and Conditions; Cost Management; Marketing Channels; Marketing Strategy; Problems and Challenges; Partners and Partnerships; Sales; Competitive Strategy; Communications Industry

May 2021
Article

The Firm Next Door: Using Satellite Images to Study Local Information Advantage

By: Jung Koo Kang, Lorien Stice-Lawrence and Forester Wong

We use novel satellite data that track the number of cars in the parking lots of 92,668 stores for 71 publicly listed U.S. retailers to study the local information advantage of institutional investors. We establish car counts as a timely measure of store-level... View Details

Keywords: Satellite Images; Store-level Performance; Institutional Investors; Local Advantage; Overweighting; Processing Costs; Alternative Data; Big Data; Emerging Technologies; Information; Quality; Institutional Investing; Decision Making; Behavioral Finance; Analytics and Data Science

September 1993 (Revised January 2007)
Case

British Satellite Broadcasting versus Sky Television

Describes the rivalry between two competitors who have attempted to become the dominant force in the emerging British satellite television industry. Can be used to examine issues of competitive positioning, technology adoption, and scenario analysis. Helps students... View Details

Keywords: Competition; Technology Adoption; Telecommunications Industry; Great Britain

July 1986 (Revised August 1986)
Case

Compass Computer Services: Satellite Communications

January 1992
Teaching Note

Communications Satellite Corporation TN

By: William E. Fruhan Jr.

Teaching Note for (9-276-195). View Details

Keywords: Cost of Capital; Equity; Risk and Uncertainty; Communications Industry

January 2004 (Revised March 2004)
Supplement

XM Satellite Radio (B)

By: David B. Godes and Elie Ofek

Keywords: Media and Broadcasting Industry

May 1993
Teaching Note

American Mobile Satellite Corp., Teaching Note

By: Frank V. Cespedes

Teaching Note for (9-593-038). View Details

Keywords: Communications Industry; Information Technology Industry; United States

2023
Working Paper

Centralization and Organization Reproduction: Ethnic Innovation in R&D Centers and Satellite Locations

By: William R. Kerr

We study the relationship between firm centralization and organizational reproduction in satellite locations. For decentralized firms, the ethnic compositions of inventors in satellite locations mostly resemble their host cities, with little link to the inventor... View Details

Keywords: Ethnicity; Business Offices; Research and Development; Innovation and Invention; Organizational Design

April 2004 (Revised September 2006)
Teaching Note

XM Satellite Radio (A) and (B) TN

By: David B. Godes and Elie Ofek

Teaching Note to (9-504-009) and (9-504-065). View Details

Keywords: Media and Broadcasting Industry

Forthcoming
Article

Centralization and Organization Reproduction: Ethnic Innovation in R&D Centers and Satellite Locations

By: William R. Kerr

We study the relationship between firm centralization and organizational reproduction in satellite locations. For decentralized firms, the ethnic compositions of inventors in satellite locations mostly resemble their host cities, with little link to the inventor... View Details

Keywords: Organizational Reproduction; Centralization; Research and Development; Innovation and Invention; Organizational Design; Ethnicity

September 2004 (Revised August 2007)
Case

XM Satellite Radio (C): The Next Generation of Radio Receivers

By: David B. Godes and Elie Ofek

Supplements the (A) case. View Details

Keywords: Communications Industry

28 Dec 2021
News

SpaceX’s Future Depends on a Gigantic Rocket and 42,000 Internet Satellites

September 2025
Article

Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

By: Shawn Cole, Tomoko Harigaya, Grady Killeen and Aparna Krishna

This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details

Keywords: Measurement and Metrics; Mathematical Methods; Analytics and Data Science; Agriculture and Agribusiness Industry; India

2025
Working Paper

Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

By: Shawn Cole, Grady Killeen, Tomoko Harigaya and Aparna Krishna

This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details

Keywords: Performance Evaluation; Technology Adoption; Measurement and Metrics; Analytics and Data Science; Agriculture and Agribusiness Industry; India

January 2022
Article

The Private Impact of Public Data: Landsat Satellite Maps Increased Gold Discoveries and Encouraged Entry

By: Abhishek Nagaraj

How does public data shape the relative performance of incumbents and entrants in the private sector? Using a simple theoretical framework, I argue that public data reduces investment uncertainty, facilitates the discovery of new market opportunities and increases the... View Details

Keywords: Public Data; Maps; Gold; Microeconomic Behavior; Economics; Data and Data Sets; Private Sector; Market Entry and Exit; Mining