Sales Velocity - Publications - Faculty & Research

May–June 2021
Article

Getting Up to Speed in Your Sales Efforts

By: Frank V. Cespedes and Zoran Latinovic

In a study before the pandemic, Pricewaterhouse Coopers found that companies had made little progress in the previous decade in speeding up their cash-conversion cycle, as the cash crunch generated by the pandemic painfully demonstrated. In most firms, sales velocity... View Details

Keywords: Sales Velocity; Opportunity Selection; Deal Size; Win Rate; Sales; Management; Cash Flow

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01 Jun 2023
News

Pet Project

distribution, a new brand must have high velocity (i.e., unit sales per store), which comes from frequent repeat purchases by loyal customers. Converting retail shoppers to DTC—if Maev could figure out how... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

most talented entrepreneurs, I have been thinking more and more about what playing offense looks like in 2022-2023. Here’s the six-part playbook I’m hearing: 1. Acquire talent A few years ago, it was impossible to acquire talent. The best engineers, View Details

Keywords: by Jeffrey Bussgang

30 Aug 2011
First Look

First Look: August 30

interplay of these emotions and inter-individual attention differences at each point in time during exposure. Surprise and joy effectively concentrate attention and retain viewers. But importantly, the level rather than the velocity of... View Details

Keywords: Sean Silverthorne

15 Oct 2008
First Look

First Look: October 15, 2008

Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single... View Details

Keywords: Martha Lagace

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