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- All HBS Web
(73)
- News (12)
- Research (24)
- Multimedia (2)
- Faculty Publications (21)
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- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
northwestern us ClearCare serves the $60-billion private-pay homecare market in the US using a powerful SaaS technology that provides back-office efficiency and front-facing engagement of families and seniors. The sales process is... View Details
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
which provides a SaaS platform for marketers to manage their presence on social networks, is a division of Google, and is among the largest acquisitions ever made by the Internet giant. Wildfire now has over 25,000 paying customers who... View Details
- 25 Feb 2020
- News
Case Study: The Credit Bureau
—Simon Pellas (MBA 2019) I’ve spent quite a bit of time on the B2B2C model in this industry. There are many stakeholders: Brokers will only adopt tech that will change the listing price or their fee structure. A free SaaS tool with... View Details
- 25 Aug 2022
- News
Case Study: Sound Check
Venture Incubation Program. Fast forward several months and much web development later, and now LS offers a B2B SaaS product that can transform any website from a static display of content into an interactive experience, fully... View Details
- 01 Mar 2025
- News
On The Case: The Base Factor
learnings in Madrigal are not dependent on context. “It doesn’t matter if it’s a retail business or a SaaS B2B business or an app or industrial product—you name it,” she says. This case’s aim is to equip students with the skills to look... View Details
Keywords: Jen McFarland Flint
- 22 Feb 2022
- News
Case Study: Welcome Aboard
issue was widespread, Lerner and Holder founded OnRamp to help SaaS companies guide their customers through the implementation journey. Lerner refined the concept at HBS (and was a runner-up in the New Venture Competition) and has been... View Details
Keywords: Jen McFarland Flint
- 06 Aug 2020
- News
Defining Flex Work
companies that offer it, but almost immediately Auerbach recognized two fundamental problems. First, no one knew how to talk about flexibility. Second, no one had the data to understand the business benefits of it. The New York City–based startup quickly evolved into... View Details
- 10 Mar 2021
- News
Vision: A Unicorn Evolves
adopt new technology have been forced by circumstances to change their processes. “Outreach really created the category,” says Melissa Fisher (MBA 1998), who recently joined Outreach as CFO to help manage its rapid growth. She comes to the company from Qualys, a... View Details
- 01 Mar 2019
- News
Building a Movement
should be as well versed in those possibilities as anyone building consumer apps or SaaS for enterprise. It’s also an incredibly perilous moment for technology and the impact it’s having on society—whether it’s elections and free speech... View Details
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
SAAS solution for small businesses to introduce machine learning by text to their business finances’ (or something like that). The folks we met on Shark Tank made things like a container for your sandwich so it doesn’t get soggy in a... View Details
- 01 Jun 2020
- News
Post-Office
thought about this. For the asynchronous work, we’ve used our own SaaS product, Stack Overflow for Teams, which allows us to break down silos, store evergreen knowledge internally and share information on the latest products.... View Details