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  • February 2010
  • Background Note

Marketing Analysis Toolkit: Situation Analysis

By: Thomas J. Steenburgh and Jill Avery
Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details
Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning
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  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Steenburgh of HBS and Jill Avery (HBS DBA'07) of Simmons School of Management. We asked Steenburgh to explain how practitioners can use the toolkits in their businesses. Sarah Jane Gilbert: Can you describe the marketing analysis... View Details
Keywords: by Sarah Jane Gilbert
  • August 2016 (Revised December 2016)
  • Module Note

Strategy Execution Module 2: Building a Successful Strategy

By: Robert Simons
This module reading describes the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of market dynamics and internal capabilities; the use of... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Business Strategy; Five Forces; Distinctive Capabilities; Emergent Strategy; Mission Statements; Strategy; SWOT Analysis; Competitive Advantage
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  • November 2000 (Revised June 2001)
  • Case

Ventro: Builder of B2B Businesses

By: Lynda M. Applegate and Meredith Collura
Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the... View Details
Keywords: Business Model; Entrepreneurship; Technological Innovation; Management; Business or Company Management; SWOT Analysis; Organizational Structure; Business Strategy; Information Technology Industry; Service Industry
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  • 20 Apr 2023
  • Blog Post

Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

4 you will be identifying key themes – both from what you did hear and what you didn’t hear in your stakeholder interviews. Were there any inconsistencies you noticed that might require clarification? From all of the data collected, you will then be able to conduct a... View Details
  • July 1984 (Revised September 1986)
  • Case

CML Group, Inc.: Going Public (A)

By: William A. Sahlman
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
Keywords: Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Retail Industry; Consumer Products Industry
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  • 04 Sep 2013
  • What Do You Think?

How Relevant is Long-Range Strategic Planning?

planning concepts such as SWOT (strengths, weaknesses, opportunities, threats) analysis, the "five forces," growth share matrices, five-year plans, and an emphasis on core competencies of the firm may lead to competitive... View Details
Keywords: by James Heskett
  • 09 Mar 2010
  • First Look

First Look: March 9

run as a public utility. The Panamanian government, in contrast, has run the Canal as a for-profit corporation, increasing safety and decreasing costs along the way. Maurer and Yu's nuanced analysis of the contribution of the United... View Details
Keywords: Martha Lagace
  • Web

Topics - HBS Working Knowledge

Uncertainty (36) SWOT Analysis (5) Safety (13) Salesforce Management (18) Sales (30) Satisfaction (11) Saving (5) Science-Based Business (7) Science (237) Search Technology (22) Segmentation (1) Selection... View Details
  • July 2007
  • Case

Kristen's Cookie Company (A) (Abridged)

By: Roger E. Bohn and Janice H. Hammond
The student is starting his or her own business, baking make-to-order cookies. Basic times of each operation are laid out and the student is asked to determine the consequences for the operating system. Serves as an exercise and review of concepts such as capacity,... View Details
Keywords: Entrepreneurship; Growth Management; SWOT Analysis; Operations; Outcome or Result; Performance Capacity
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  • 22 Jul 2002
  • Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

devised, which paved the way for the use of quantitative analysis in formal strategic planning. In 1944, John von Neumann and Oskar Morgenstern published their classic work, The Theory of Games and Economic Behavior. This work essentially... View Details
Keywords: by Pankaj Ghemawat
  • 05 May 2010
  • What Do You Think?

Is Denial Endemic to Management?

the T (threats) and W (weaknesses) in SWOT analyses (Thomas Stephens, Jr.). Looking over the suggestions, I'm struck by the fact that they include behavioral, structural, and even mechanical remedies. They raise questions about how... View Details
Keywords: by Jim Heskett
  • 16 Apr 2008
  • Lessons from the Classroom

Chris Christensen: Legend of the Classroom

and an inspiration for the next generation of strategy scholars. Its direct impact on practice could be seen subsequently in the work of The Boston Consulting Group and other firms that employed what became known as the SWOT View Details
Keywords: by Deborah Blagg; Education
  • August 2008
  • Teaching Note

Opportunity Assessment (TN)

By: Howard H. Stevenson and Shirley Spence
Teaching Note for [808043], [808105], and [808106]. View Details
Keywords: SWOT Analysis
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  • Fast Answer

Biotech, Medical Devices, and Pharmaceuticals: Industry/Market Overview/Analysis

Where to find market overview and analysis for industries of biotech, medical devices and pharmaceuticals? The following are the top databases for industry/market analysis in the spaces of biotech, medical... View Details
  • Fast Answer

Biotech, Medical Devices, and Pharmaceuticals: Business and Management focused topics

ABI/ProQuest - articles from academic and industry publications that covers all aspects of business and management topics, including some company SWOT analysis and quarterly industry... View Details
  • 01 Jun 2008
  • News

Faculty Books

develop an effective strategy (with tools such as SWOT analysis and strategic-change agendas); plan execution of the strategy (through portfolios of strategic initiatives linked to strategy maps and Balanced... View Details
Keywords: Educational Services; Business Schools & Computer & Management Training; Educational Services; Publishing Industries (except Internet); Information; Management
  • Fast Answer

Building and Sustaining a Successful Enterprise

Workspace check out our Learn with Baker Library LSEG Workspace Introduction. Industry/market analysis EMIS – global industry/market reports... View Details
  • Web

HBS Alumni Research Tips: Finding Company News & Industry Research | Baker Library

robotics and drones, and security tech. For industry information click on sectors. For trends and insight click on analysis . There are many frameworks for analysis here such as Insights & Trends, Consumer... View Details
  • Fast Answer

HBS Alumni Research Tips: Finding Company News & Industry Research

IoT, digital business, robotics and drones, and security tech. For industry information click on sectors. For trends and insight click on analysis. There are many frameworks for analysis here such as Insights & Trends, Consumer... View Details