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- Faculty Publications (13)
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Roy D. Shapiro
Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration. He is currently the faculty co-chair of the School's Technology and Operations Management Unit and chairs the MBA Required Course of the same name. He has taught elective courses in supply chain management and operations strategy as...
- September 1992
- Background Note
Kodak Business Imaging Systems Division, ROI Model Note
By: Marie-Therese M. Flaherty and Steven C. Wheelwright
Roy D. Shapiro
Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration. He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details
- November 1988 (Revised November 1996)
- Case
Roy Rogers Restaurants
By: William J. Bruns Jr.
Roy Rogers Restaurants is a subsidiary of Marriott Corp. which sells franchises to own and operate standardized fast food restaurants. Many franchise owners operate more than one restaurant. One of these, presently operating 16 restaurants and committed to develop 30... View Details
- 23 Aug 2004
- Research & Ideas
Strategy for Small Fish
Welcome to the age of business interdependence, say HBS professor Marco Iansiti and collaborator Roy Levien, authors of the new HBSP book The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation,... View Details
Keywords: by Marco Iansiti & Roy Levien
- Article
The Business Case for Investing in Physician Well-Being
By: Tait D. Shanafelt, Joel Goh and Christine A. Sinsky
Importance: Widespread burnout among physicians has been recognized for more than two decades. Extensive evidence indicates that physician burnout has important personal and professional consequences.
Observations: A lack of awareness regarding... View Details
Observations: A lack of awareness regarding... View Details
Keywords: Physicians; Well-being; ROI; Health; Welfare or Wellbeing; Ethics; Investment Return; Health Industry
- Article
Do the Right Firms Survive Bankruptcy?
By: Samuel Antill
In U.S. Chapter 11 bankruptcy cases, firms are either reorganized, acquired, or liquidated. I show that decisions to liquidate often reduce creditor recovery, costing creditors billions of dollars every year. I exploit the within-district random assignment of... View Details
- October 1981
- Background Note
Note on Network Optimization Models (Abridged)
By: Roy D. Shapiro
Keywords: Networks
- 01 Feb 2010
- Research & Ideas
The ‘Luxury Prime’: How Luxury Changes People
Are people who travel in town cars and on corporate jets different—on a psychological level—from you and me? Does the availability of luxury goods "prime" individuals to be less concerned about or considerate toward others? The answer from new research seems... View Details
Keywords: by Sarah Jane Gilbert
- 20 Nov 2000
- Research & Ideas
Moving from Supply Chains to Supply Networks
Professors Ananth Raman and Roy Shapiro are two members of the HBS faculty team that developed the new Executive Education program, Managing the Supply Chain: The General Manager's Perspective. In this conversation with the Executive... View Details
Keywords: by Staff
- March 2010 (Revised April 2014)
- Case
American Well: The Doctor Will E-See You Now
By: Elie Ofek and Ron Laufer
What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
- 10 Nov 2015
- First Look
November 10, 2015
multivariate time series model to investigate the interaction between paid search and display ads and calibrate the model using data from a large commercial bank that uses online ads to acquire new checking... View Details
Keywords: Sean Silverthorne
- 26 Oct 2010
- First Look
First Look: October 26, 2010
http://sloanreview.mit.edu/the-magazine/articles/2010/fall/52111/selling-to-many-cultures-within-the-us/ Building Intercultural Trust at the Negotiating Table Authors:Sujin Jang and Roy Y.J. Chua Publication:In Negotiation Excellence:... View Details
Keywords: Sean Silverthorne
- Program
Creating Brand Value
Expand your brand's profitably Develop an effective brand portfolio strategy Manage brand risk Leverage a brand as a significant corporate asset Determine the value of a brand Invest in brands and evaluate the ROI of branding Build... View Details
- Program
Strategic Marketing for Driving Growth
capture value Thrive in the era of digital marketing and digital business models Assess ROI for your marketing spend Balance performance and brand marketing Craft engaging, outcome-based omni-channel... View Details
- September 2007 (Revised January 2009)
- Case
Reading Rehabilitation Hospital: Implementing Patient-Focused Care (A) (Abridged)
By: Roy D. Shapiro
Reading Rehab Hospital has experimented with a popular concept in health care--patient-focused care--intended to increase quality and reduce costs by organizing care delivery around particular diagnoses or "service lines," rather than around the functions or... View Details
- Web
Great American Business Leaders of the 20th Century - Leadership
Telephone and Telegraph, 1997–2002 Desiderio A. Arnaz Desilu Productions, 1950–1962 Mary Kay Ash Mary Kay Cosmetics, 1963–1987 Roy L. Ash Litton Industries, 1961–1972 H. Brewster Atwater, Jr. General Mills, 1981–1995 Beatrice F. Auerbach... View Details
- 01 Jun 1998
- News
Simmons Family Endows Professorship
The only way to truly appreciate what you have is to work for it," says Roy W. Simmons, the 82-year-old chairman of Utah-based Zions Bancorporation, one of the most successful bank holding companies in the country. Simmons speaks from... View Details
- October 2002 (Revised December 2003)
- Case
eShip-4U
By: Roy D. Shapiro and Timothy M. Laseter
eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM... View Details