Rocket Internet - Publications - Faculty & Research

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

of Pennsylvania, is codirector of the Fishman-Davidson Center for Service and Operations Management. An excerpt from their book follows our interview. Martha Lagace: In a nutshell, what is rocket science retailing? Ananth Raman: It means... View Details

Keywords: by Martha Lagace; Retail; Auto

December 2012
Case

Blink Booking

By: William R. Kerr, Magnus Thor Torfason and Alexis Brownell

Rebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture and proof of concept, is rocked by a co-founder's breach of confidence and departure.... View Details

Keywords: Clones; Cloning; Rocket Internet; Start-up; Equity Split; Arbitrage; Incubator; Mobile App; Expansion; Spain; Europe; Entrepreneurship; Ethics; Internet and the Web; Information Technology Industry; Accommodations Industry; Travel Industry; Spain; Europe

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September 2016 (Revised September 2017)
Case

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe and Thales Teixeira

In May 2015 Paulo Campos, co-founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company’s development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming... View Details

Keywords: Internet and the Web; Business Subsidiaries; Business Growth and Maturation; Fashion Industry; Retail Industry; Sweden; Southeast Asia; Philippines

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16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

Few companies in the past few years have rocketed to success faster than Uber, Airbnb, and Etsy, which together have transformed the way we hail a cab, plan a vacation, and shop for handmade gifts, respectively. In a previous HBS Working... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

06 Oct 2008
Research & Ideas

Updating a Classic: Writing a Great Business Plan

Yes, the context is very challenging today. But challenges create opportunities. If gaining access to capital is hard, sometimes that means there will be fewer competitors. This period is almost the antithesis of the Internet bubble when... View Details

Keywords: by Sean Silverthorne

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

when NASA started investing in the commercial space sector in a more concerted way. It created a program called Commercial Orbital Transportation Services (COTS). It spent $500 million to start seeding rocket launch companies to provide a... View Details

Keywords: by Kara Baskin; Aerospace

26 Aug 2013
Lessons from the Classroom

Built for Global Competition from the Start

venture, such as long-haul ships for Columbus or the Internet and telecom infrastructure for Skype. During his research and course development, Kerr focused on three key pieces for LGV cases: identifying case examples of larger trends and... View Details

Keywords: by Kim Girard; Education

30 Jan 2018
First Look

January 30, 2018

Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven... View Details

Keywords: Sean Silverthorne

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