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- All HBS Web
(153)
- News (85)
- Research (52)
- Multimedia (14)
- Faculty Publications (19)
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- 26 Nov 2019
- News
The Ritual Effect
Source: Norton Source: Norton Professor Michael Norton studies the ways in which rituals can influence human behavior. In his research, he has found that people establish rituals to enhance their enjoyment... View Details
Keywords: rituals
- April 2019
- Article
Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals
By: Ximena Garcia-Rada, Ovul Sezer and Michael I. Norton
Four studies reveal the benefits of relationship rituals: couples with relationship rituals report more positive emotions and greater relationship satisfaction and commitment than those without them. We show that rituals are crucial for understanding consumption... View Details
Keywords: Rituals; Relationship Satisfaction; Relationships; Satisfaction; Spending; Behavior; Perception; Emotions
Garcia-Rada, Ximena, Ovul Sezer, and Michael I. Norton. "Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals." Journal of the Association for Consumer Research 4, no. 2 (April 2019): 185–197.
- Article
Work Group Rituals Enhance the Meaning of Work
By: Tami Kim, Ovul Sezer, Juliana Schroeder, Jane L. Risen, Francesca Gino and Michael I. Norton
The many benefits of finding meaning in work suggest the importance of identifying activities that increase job meaningfulness. The current paper identifies one such activity: engaging in rituals with workgroups. Five studies (N = 1,099) provide evidence that... View Details
Keywords: Groups; Meaningfulness; Task Meaning; Ritual; Teams; Organizational Citizenship; Groups and Teams; Behavior; Familiarity
Kim, Tami, Ovul Sezer, Juliana Schroeder, Jane L. Risen, Francesca Gino, and Michael I. Norton. "Work Group Rituals Enhance the Meaning of Work." Organizational Behavior and Human Decision Processes 165 (July 2021): 197–212.
- Article
Enacting Rituals to Improve Self-control
By: D. A. Tian, J. Schroeder, G. Haubl, J. Risen, M. I. Norton and F. Gino
Rituals are predefined sequences of actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this... View Details
Tian, D. A., J. Schroeder, G. Haubl, J. Risen, M. I. Norton, and F. Gino. "Enacting Rituals to Improve Self-control." Journal of Personality and Social Psychology 114, no. 6 (June 2018): 851–876.
- July 2022
- Article
When Alterations Are Violations: Moral Outrage and Punishment in Response to (Even Minor) Alterations to Rituals
By: Daniel H. Stein, Juliana Schroeder, Nicholas M. Hobson, Francesca Gino and Michael I. Norton
From Catholics performing the sign of the cross since the 4th century to Americans reciting the Pledge of Allegiance since the 1890s, group rituals (i.e., predefined sequences of symbolic actions) have strikingly consistent features over time. Seven studies (N = 4,213)... View Details
Keywords: Ritual; Morality; Groups; Norms; Commitment; Groups and Teams; Values and Beliefs; Change; Moral Sensibility; Behavior
Stein, Daniel H., Juliana Schroeder, Nicholas M. Hobson, Francesca Gino, and Michael I. Norton. "When Alterations Are Violations: Moral Outrage and Punishment in Response to (Even Minor) Alterations to Rituals." Journal of Personality and Social Psychology 123, no. 1 (July 2022): 123–153.
- 2013
- Article
Rituals Enhance Consumption
By: J. Vohs, Y. Wang, F. Gino and M. I. Norton
Four experiments tested the novel hypothesis that ritualistic behavior potentiates and enhances the enjoyment of ensuing consumption—an effect found for chocolates, lemonade, and even carrots. Experiment 1 showed that ritual behaviors, compared to a no-ritual... View Details
Vohs, J., Y. Wang, F. Gino, and M. I. Norton. "Rituals Enhance Consumption." Psychological Science 24, no. 9 (September 2013): 1714–1721.
- 25 Jan 2023
- News
The Rituals of Case Method Teaching
- June 2017
- Article
When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology
By: Nicholas M. Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht
Long-established rituals in pre-existing cultural groups have been linked to the cultural evolution of large-scale group cooperation. Here we test the prediction that novel rituals—arbitrary hand and body gestures enacted in a stereotypical and repeated fashion—can... View Details
Keywords: Ritual; Intergroup Dynamics; Intergroup Bias; Neural Reward Processing; Open Data; Open Materials; Preregistered; Groups and Teams; Behavior; Prejudice and Bias; Cooperation
Hobson, Nicholas M., Francesca Gino, Michael I. Norton, and Michael Inzlicht. "When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology." Psychological Science 28, no. 6 (June 2017): 733–750.
- Article
Family Rituals Improve the Holidays
By: Ovul Sezer, Michael I. Norton, Francesca Gino and Kathleen Vohs
Rituals are central to family life. Three studies (N = 1098) tested the relationship between family rituals and holiday enjoyment and demonstrated that family rituals improve the holidays because they amplify family closeness and involvement in the experience. In Study... View Details
Sezer, Ovul, Michael I. Norton, Francesca Gino, and Kathleen Vohs. "Family Rituals Improve the Holidays." Special Issue on the Science of Hedonistic Consumption. Journal of the Association for Consumer Research 1, no. 4 (October 2016): 509–526.
- 16 Feb 2023
- Blog Post
The Rituals of Case Method Teaching
Pre-performance rituals are the stuff of legend for musicians and athletes—Keith Richards eats Shepherd’s pie before every Rolling Stones concert (and must be the one to break the crust); Beyoncé prays and stretches with her band members;... View Details
- 02 Apr 2020
- News
The Restorative Power of Ritual
- 14 May 2013
- News
Why Rituals Work
- 2014
- Article
Rituals Alleviate Grieving for Loved Ones, Lovers, and Lotteries
By: Michael I. Norton and Francesca Gino
Three experiments explored the impact of mourning rituals after losses—of loved ones, lovers, and lotteries—on mitigating grief. Participants who were directed to reflect on past rituals or who were assigned to complete novel rituals after experiencing losses reported... View Details
Norton, Michael I., and Francesca Gino. "Rituals Alleviate Grieving for Loved Ones, Lovers, and Lotteries." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 266–272.
- 09 Apr 2024
- News
Why Work Rituals Bring Teams Together and Create More Meaning
- Article
Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety
By: Alison Wood Brooks, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton and Maurice Schweitzer
From public speaking to first dates, people frequently experience performance anxiety. And when experienced immediately before or during performance, anxiety harms performance. Across a series of experiments, we explore the efficacy of a common strategy that people... View Details
Brooks, Alison Wood, Julianna Schroeder, Jane Risen, Francesca Gino, Adam D. Galinsky, Michael I. Norton, and Maurice Schweitzer. "Don't Stop Believing: Rituals Improve Performance by Decreasing Anxiety." Organizational Behavior and Human Decision Processes 137 (November 2016): 71–85.
- 12 Dec 2013
- News
New Research: Rituals Make Us Value Things More
- 14 Sep 2021
- News
The Surprising Power of Daily Rituals
- 25 Jun 2013
- News