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- March 2016
- Technical Note
Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages
By: Tsedal Neeley and Tom Ryder
Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details
Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy
Neeley, Tsedal, and Tom Ryder. "Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages." Harvard Business School Technical Note 416-046, March 2016.
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
succeed when the odds are against them." Marketers can use underdog narratives to positively affect consumers' perceptions of and purchase of brands, she says. "Underdog narratives are often delivered to consumers through the View Details
Keywords: by Martha Lagace
- 23 Jul 2018
- Research & Ideas
The Open Office Revolution Has Gone Too Far
different company headquarters before and after a shift to truly open offices. As with any research at HBS, we were careful: the same people were tracked before and after the move; we asked them to wear the devices for a long enough... View Details
Keywords: Re: Ethan S. Bernstein
- 07 Feb 2007
- Research & Ideas
Dividends from Schumpeter’s Noble Failure
misunderstanding arise, that I file no theoretical claims for the three-cycle scheme. It is primarily a descriptive device which I have found useful." In the text of Business Cycles, he admits that it "is indeed difficult to... View Details
Keywords: by Thomas K. McCraw