Rhetorical Devices - Publications - Faculty & Research

March 2016
Technical Note

Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages

Communicating persuasively is a critical skill for leaders of any team or organization. Yet, connecting and resonating with an audience can nevertheless be a challenging task. We outline how to effectively mobilize groups through the power of communication. This note... View Details

Keywords: Messaging; Communication; Leading; Public Speaking; Persuasion; Rhetorical Devices; Communication Intention and Meaning; Forms of Communication; Communication Strategy

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Educators

Purchase

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

succeed when the odds are against them." Marketers can use underdog narratives to positively affect consumers' perceptions of and purchase of brands, she says. "Underdog narratives are often delivered to consumers through the View Details

Keywords: by Martha Lagace

Web

2024 Reunion Presentations - Alumni

28, 2024 10:00-11:15 a.m. EDT Right Kind of Wrong: The Science of Failing Well Professor Amy Edmondson (PHDOB 1996) + More Info - Video Recording – Less Info - Video Recording As the push to innovate intensifies in many industries, the “fail fast, fail often” View Details

23 Jul 2018
Research & Ideas

The Open Office Revolution Has Gone Too Far

different company headquarters before and after a shift to truly open offices. As with any research at HBS, we were careful: the same people were tracked before and after the move; we asked them to wear the devices for a long enough... View Details

Keywords: Re: Ethan S. Bernstein

07 Feb 2007
Research & Ideas

Dividends from Schumpeter’s Noble Failure

misunderstanding arise, that I file no theoretical claims for the three-cycle scheme. It is primarily a descriptive device which I have found useful." In the text of Business Cycles, he admits that it "is indeed difficult to... View Details

Keywords: by Thomas K. McCraw

Web

Print View - Course Catalog

related service providers, data, tools and technologies. Example topics of exploration may include emerging opportunities in pharma & biotech, medical device & diagnostics advances, and related topics such as digital therapeutics,... View Details

Publications