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Show Results For
- All HBS Web
(17)
- News (10)
- Research (5)
- Multimedia (2)
- Faculty Publications (3)
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Results
- 22 Apr 2015
- News
Do Reusable Bags Affect Your Diet?
- 12 Jul 2015
- News
Reusable bags prove powerful
- July 2015
- Article
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment
By: Uma R. Karmarkar and Bryan Bollinger
As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of... View Details
Keywords: Grocery Shopping; Reusable Bags; Licensing; Priming; Goals; Hedonic; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Retail Industry
Karmarkar, Uma R., and Bryan Bollinger. "BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment." Journal of Marketing 79, no. 4 (July 2015): 1–15.
- 21 May 2015
- News
Using Reusable Bags Changes Shopping Habits, Harvard Study Finds
- 09 Jul 2015
- News
Shoppers with reusable bags buy more junk food
- 18 Aug 2015
- News
Can Reusable Bags At The Grocery Store Change What People Buy?
- 12 Feb 2014
- News
A decidedly mixed bag
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
did something good for the environment, so you can have a cookie.” New experimental research shows that shoppers are more likely to buy virtuous organic items when they bring their own reusable bags to the... View Details
- 09 Apr 2015
- News
Shop with a reusable bag? Then you're more likely to buy junk food
- 17 Sep 2015
- News
How Going Green Can Give You License to Buy Cupcakes
- 11 Feb 2014
- First Look
First Look: February 11
http://www.hbs.edu/faculty/Publication%20Files/14-062_29ad7901-c306-44fa-88df-31e97a17cbbf.pdf BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Karmarkar, Uma R., and Bryan Bollinger... View Details
Keywords: Sean Silverthorne
- Web
Business & Environment - Faculty & Research
with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of initiatives to reduce the use of plastic... View Details
- 25 Feb 2020
- News
Beyond the Plastisphere
reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however, is not to help people look... View Details
- 05 May 2015
- First Look
First Look: May 5
ourselves. May 2015 Journal of Marketing BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Karmarkar, Uma R., and Bryan Bollinger Abstract—As concerns about pollution and climate change have... View Details
Keywords: Carmen Nobel
- 22 Feb 2022
- News
Savings and Loam
Illustration by James Steinberg Illustration by James Steinberg Picture today’s conscious consumer pulling on a fresh organic cotton tee shirt, then driving their hybrid or electric vehicle to the grocery store to pack reusable shopping... View Details
- Web
For Guests | Commencement 2025
Security: 617-495-5577 If you see something, say something. In accordance with state law, weapons are not permitted. Small handbags, purses, and camera bags will be subject to search by security personnel. Please do not bring large-size... View Details