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  • January 2016
  • Case

Acxiom

By: John Deighton
Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details
Keywords: Big Data; Direct Marketing; Personal Data; Privacy; Digital Marketing; Retargeting; Rights; Analytics and Data Science; Ethics; Marketing; United States
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Deighton, John. "Acxiom." Harvard Business School Case 516-037, January 2016.
  • 14 Jul 2021
  • Blog Post

From Colombia to the District of Columbia: Making an Impact with Paulina Llano (MBA 2022)

and I tried startups and growth funds but found the opportunities to be limited,” she said. “It took me a while to recognize that even though Miami would put me closer to my family geographically, it may not be the best decision for me. So, I View Details
Keywords: Health Care
  • 13 Mar 2019
  • News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

whole thing (shout out to Thales Teixeira!), which has been incredibly helpful in figuring out our business model and buying advertisements. Until very recently, we were the ones designing all of our ads, buying all of our search terms, and coding all of our View Details
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