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- All HBS Web
(401)
- News (142)
- Research (211)
- Events (2)
- Multimedia (6)
- Faculty Publications (104)
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- November 2011 (Revised December 2012)
- Case
Rent the Runway
By: Thomas R. Eisenmann and Laura Winig
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)
- 2013
- Chapter
Managerial Rents
Hugill, Andrea, Constance Helfat, and David J. Teece. "Managerial Rents." In The Encyclopedia of Strategic Management, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2013.
- August 2014
- Case
Rent the Runway (Abridged)
By: Thomas R. Eisenmann, Brent Goldfarb and David A. Kirsch
Two months after a successful launch In November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
Eisenmann, Thomas R., Brent Goldfarb, and David A. Kirsch. "Rent the Runway (Abridged)." Harvard Business School Case 815-055, August 2014.
- June 2023
- Case
Rent Control in Boston, Again?
By: Robin Greenwood, Richard S. Ruback, Robert Ialenti and Tom Quinn
This case explores the merits and drawbacks of Boston Mayor Michelle Wu’s proposal to bring rent control back to the city in 2023. It lays out the features, objectives, and potential unintended consequences of this policy, before highlighting the expected impact of... View Details
Greenwood, Robin, Richard S. Ruback, Robert Ialenti, and Tom Quinn. "Rent Control in Boston, Again?" Harvard Business School Case 223-083, June 2023.
- 26 Mar 2019
- News
Rent Control
- 01 Dec 2010
- News
Rent Out Your Ride
fleet. A users’ rating system encourages owners to keep cars clean and running well. To date, the service is available only in Boston and Cambridge. Said one owner, who makes about $200 a month from renting his vehicle after RelayRides... View Details
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
Avery, Jill, David Fubini, Natasha Dossa, and Devon Stewart. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Case 518-047, December 2017. (Revised March 2019.)
- September 2012
- Teaching Plan
Rent the Runway (TP)
Eisenmann, Thomas R. "Rent the Runway (TP)." Harvard Business School Teaching Plan 813-008, September 2012.
- 16 Jun 2011
- Working Paper Summaries
Search Diversion, Rent Extraction and Competition
- June 2020
- Teaching Note
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery and David Fubini
Armarium, a two-sided digital platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Luxury Brand; Fashion; Sharing Economy; Two-sided Marketplace; Target Market; Customer Selection; Marketing; Brands and Branding; Luxury; Two-Sided Platforms; Business Model; Growth and Development Strategy; Customer Value and Value Chain; Fashion Industry; Consumer Products Industry; United States; North America
- February 2013
- Article
Commercial Property Rent Dynamics in U.S. Metropolitan Areas: An Examination of Office, Industrial, Flex and Retail Space
By: Maria Ibanez and Anthony Pennington-Cross
This paper is concerned with the market rental rate for space offered by commercial property and how that rental rate evolves over time. Rental rates reflect the value of the services provided by the property and can have a significant impact on the ability of its... View Details
Keywords: Commercial Real Estate; Rent Dynamics; Office Property; Flex Property; Retail Property; Industrial Property; Property; Real Estate Industry; United States
Ibanez, Maria, and Anthony Pennington-Cross. "Commercial Property Rent Dynamics in U.S. Metropolitan Areas: An Examination of Office, Industrial, Flex and Retail Space." Journal of Real Estate Finance and Economics 46, no. 2 (February 2013): 232–259.
- 17 Apr 2018
- News
Don't Blame Airbnb for Rising Rents
- 20 Oct 2019
- News
Rent the Runway Opens Galway Office
- 30 Apr 2015
- News
A Warehouse Dash with Rent the Runway
- 25 Mar 2019
- News
Rent The Runway Joins the Unicorn Club
Photo via Forbes, courtesy of Rent the Runway Photo via Forbes, courtesy of Rent the Runway Rent the Runway’s latest fundraising round—a $125 million investment led by Bain... View Details
- 17 Nov 2016
- News
Rent the Runway Sets Up Shop at Neiman Marcus
(WSJ photo illustration) (WSJ photo illustration) The online fashion innovator Rent the Runway—brainchild of Jennifer Hyman and Jennifer Fleiss (both MBA 2009)—is continuing to go brick-and-mortar. The Wall Street Journal details the new... View Details