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Show Results For

  • All HBS Web  (9,031)
    • People  (12)
    • News  (1,357)
    • Research  (6,874)
    • Events  (37)
    • Multimedia  (53)
  • Faculty Publications  (5,686)
Page 1 of 9,031 Results →
  • January 2020
  • Case

The Power of Enduring Relationships

By: Leslie Perlow and Matthew Preble
Keywords: Relationships; Relationship Satisfaction
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Perlow, Leslie, and Matthew Preble. "The Power of Enduring Relationships." Harvard Business School Case 420-070, January 2020.
  • 2011
  • Chapter

Consumers' Relationships with Brands

By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
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Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
  • April 2019
  • Article

Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals

By: Ximena Garcia-Rada, Ovul Sezer and Michael I. Norton
Four studies reveal the benefits of relationship rituals: couples with relationship rituals report more positive emotions and greater relationship satisfaction and commitment than those without them. We show that rituals are crucial for understanding consumption... View Details
Keywords: Rituals; Relationship Satisfaction; Relationships; Satisfaction; Spending; Behavior; Perception; Emotions
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Garcia-Rada, Ximena, Ovul Sezer, and Michael I. Norton. "Rituals and Nuptials: The Emotional and Relational Consequences of Relationship Rituals." Journal of the Association for Consumer Research 4, no. 2 (April 2019): 185–197.
  • March 2018
  • Case

TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg and Katherine Connolly Baden
Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details
Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore
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Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
  • Research Summary

Consumer-Brand Relationships

Susan M. Fournier is conducting extensive research into the relationships consumers form with brands. Her work builds on the premise that, although marketers espouse the notion of relationships in current thought and practice, none have theoretically maximized the... View Details
  • 2012
  • Chapter

Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM

By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
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Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
  • Research Summary

Relationship Marketing Practice

Susan M. Fournier is involved with several projects that seek to inform the practice of relationship marketing. The first, recognizing that relationships are reciprocal, dyadic phenomena, explores consumer's views of relationship marketing activities. A critical... View Details

  • May 1998
  • Teaching Note

Development Relationships TN

By: David A. Thomas and Emily Heaphy
The final class of the Career Development module of the Self-Assessment and Career Development course (SACD) uses the topic of mentoring and developmental relationships to encourage students to think beyond the point of finding and accepting a suitable job offer. The... View Details
Keywords: Decisions; Curriculum and Courses; Job Offer; Personal Development and Career; Relationships; Strategy
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Thomas, David A., and Emily Heaphy. "Development Relationships TN." Harvard Business School Teaching Note 498-071, May 1998.
  • October 2020
  • Background Note

Developmental Relationships

By: Ting Zhang and Leslie A. Perlow
This background note introduces readers to a new framework--the ASCEND model--through which individuals can view their professional developmental relationships. View Details
Keywords: Professional Development; Relationships; Framework; Personal Development and Career
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Zhang, Ting, and Leslie A. Perlow. "Developmental Relationships." Harvard Business School Background Note 421-045, October 2020.
  • 2015
  • Chapter

Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference

By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details
Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry
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Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.

    Strong Brands, Strong Relationships

    From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details

    • 2015
    • Book

    Strong Brands, Strong Relationships

    By: Susan Fournier, Michael Breazeale and Jill Avery
    From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
    Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry
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    Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
    • Research Summary

    Consumer-Brand Relationships and CRM

    By: Jill J. Avery
    This highly pragmatic stream investigates the contemporary practice of customer relationship management (CRM) by exploring the phenomenological, lived experience of consumers' relationships with brands.  Using a contracting theory lens supplemented with knowledge of... View Details
    • March 2014
    • Article

    Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets

    By: Francois Brochet, Gregory S. Miller and Suraj Srinivasan
    We examine the importance of professional relationships developed between analysts and managers by investigating analyst coverage decisions in the context of CEO and CFO moves between publicly listed firms. We find that top executive moves from an origin firm to a... View Details
    Keywords: Management Turnover; Analyst Coverage; Capital Market Relationships; Capital Markets; Relationships
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    Brochet, Francois, Gregory S. Miller, and Suraj Srinivasan. "Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets." Accounting Review 89, no. 2 (March 2014).
    • Research Summary

    Dynamic Customer Relationship Management

    Professor Lemon's work on dynamic customer relationships provides insight into how the customer's view of the relationship changes over time. Her research shows that current customers will adjust usage levels of a service in response to firm price changes in order to... View Details
    • Research Summary

    Consumer's Relationships with Technologies

     

    Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

    • Fast Answer

    Supply chain relationships

    Bloomberg, Capital IQ and FactSet report current and recent supply chain relationships (customers, suppliers, and strategic partners). Bloomberg - To display the suppliers and customers of a company, enter the company ticker... View Details
    • January 4, 2003
    • Article

    Repairing Broken Relationships

    By: Robert G. Eccles Jr.
    Keywords: Relationships
    Citation
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    Eccles, Robert G., Jr. "Repairing Broken Relationships." Financial Times (January 4, 2003).
    • Aug 21 2017
    • Testimonial

    Growing Strong Relationships

    • 22 Jun 2009
    • News

    Benefiting from Relationships

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