Relationship Marketing - Publications - Faculty & Research

01 Jun 1996
News

Reinventing Marketing

The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

06 Mar 2008
News

Marketing Can Serve Citizens as Well as Consumers

01 Jun 2018
News

Disrupting India’s Dental Market

doorbell at his clinics, instead of dedicated front-desk staff. “You will get a dentist who will begin a relationship with you when you walk in,” says Singh. From that point, the dentist becomes personally responsible for every patient... View Details

Keywords: Sasha Issenberg

16 Nov 2015
News

Sugar-Coated Capitalism Is No Free Market

01 Jun 2009
News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services; Food Services and Drinking Places; Hospitality

19 Aug 2010
News

Marketing Analysis Tools for Managers

Keywords: Colleges, Universities, and Professional Schools; Educational Services

07 Sep 2014
News

An MBA That Served up a Big Slice of the Snack Market

Keywords: Panera; Au Bon Pain; Food Services and Drinking Places; Hospitality

11 Aug 2020
News

Find Your Allies

however, she did have a few learning moments along the way. At her first-year evaluation, Harris realized she hadn’t built the right relationships to ensure that her work was well-positioned. In addition, she was working for an individual... View Details

Keywords: workplace diversity; gender diversity; career paths; career advice; leadership; networking; workplace relationships; Finance