Filter Results:
(29)
Show Results For
- All HBS Web
(95)
- News (29)
- Research (46)
- Multimedia (3)
- Faculty Publications (28)
Show Results For
- All HBS Web
(95)
- News (29)
- Research (46)
- Multimedia (3)
- Faculty Publications (28)
Page 1 of 29
Results →
Sort by
- 02 Feb 2015
- News
Rebranding Infosys
- 13 Feb 2010
- News
Comcast enters rebranding territory
- 18 Dec 2014
- News
Rebrand Stage Fright to Overcome It
- 26 Jul 2016
- News
HourlyNerd Rebrands as an Enterprise Talent Platform
HourlyNerd, the red-hot freelance business-talent consultancy launched at HBS by classmates Rob Biederman, Patrick Petitti, and Peter Maglathlin (all MBA 2014), has unveiled a new identity and name, Catalant—“a combination of catalyst, brilliant, and talent [that]... View Details
- 19 Nov 2008
- News
Obama poised to rebrand America, experts say
- 08 Jan 2019
- News
HBX Rebrands to Harvard Business School Online to Help Extend Reach of Online Programs
Keywords: Real Estate
- 19 Jan 2017
- News
Can Wynton Marsalis and Lincoln Center Save Jazz Music?
- 04 Jun 2019
- News
Israel Turns 70: Does It Need a Rebrand?
- 23 Jan 2024
- News
A Wide Net
Growing up in Mumbai, Navroz Udwadia (MBA 2005) spent most of his time on the tennis court, where he was an internationally ranked athlete. Today, as cofounder and partner of Alpha Wave, a global investment group with a multibillion-dollar stake in India’s startup... View Details
Keywords: April White
- 24 Mar 2016
- News
A Fitness Industry Innovator Powers On
rebranding the club, and those that followed, as 24 Hour Fitness—would alter the industry forever, with 24 Hour Fitness growing to 420 clubs, 20,000 employees, and over $1 billion in annual revenues. “In the fitness industry, there are... View Details
- 01 Dec 2008
- News
Designing Change
associate Emily Stecker dig deep into the rebranding of a company founded in 1934 that, by the 1980s, was rapidly losing market share and was often equated in the popular mind with anything generic or bland, despite its impressive catalog... View Details
Keywords: Julia Hanna
- 01 Jun 2004
- News
Partners’ Club Strives to Broaden Appeal
The HBS Partners’ Club has a new name — Section P — and a new mission: to broaden its appeal beyond its traditional base of wives with kids. “We decided to rebrand the organization to appeal to men and partners without kids,” explains Kim... View Details
- 05 Apr 2016
- News
Don’t Send Your Kids to College. At Least Not Yet.
Association reports that students who take a year before college are 75 percent more likely to be “happy” or “extremely satisfied” with their careers post-college. Given its known benefits, it’s time to rebrand the “gap year” as anything... View Details
- 15 Dec 2024
- News
Agenda: Amanda E/J Morrison (MBA 2014)
RIPPLE EFFECT “A woman gets a period around age 12 to 14, and then we tell her to go off in the world and not get pregnant.” “A woman gets a period around age 12 to 14, and then we tell her to go off in the world and not get pregnant.” For 15 years, the morning-after... View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
displays in shops to rebranding the product as “Choco House by Orion.” “The first-year curriculum was extremely helpful in preparing us to think about the business scope and challenges that were presented and to come up with solutions to... View Details
- 01 Mar 2023
- News
What’s in a Name
injustice in the United States, the company recognized that its name—with associations with the Confederacy—was at odds with its goal of bringing people together. As Chugh explains in the edited excerpt below, the company solicited feedback from the community and... View Details
- 31 Oct 2019
- News
Business Success Means Community Success in Wisconsin; GNN Roundup
Bend’s rebranding over its 100-year history, and its Spirit of the Silver Lining Award, which celebrates independent insurance agents for outstanding service to nonprofit organizations in their communities, and includes grant money to... View Details
Keywords: Margie Kelley
- 29 Jan 2021
- News
Holding Business to Account
sustainability.” The power of the mission-driven shareholder was on full display recently, when Boston Common took a prominent role in years-long efforts to rebrand the Washington, DC–area football franchise. For many Native Americans,... View Details