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March 2022
Article

Learning to Rank an Assortment of Products

By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar

We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details

Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce

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October 2015 (Revised November 2016)
Background Note

'World-Class' Universities: Rankings and Reputation in Global Higher Education

By: William C. Kirby and Joycelyn W. Eby

Discussions of "world-class" universities have become an academic cottage industry in the 21st century, and definitions of the term are complex and at times contradictory. This background note traces the origins of university ranking systems and their evolution from a... View Details

Keywords: Rankings; University Faculty; University Curriculum; University Administration; Higher Education; Education Industry

Article

Strategic Disclosure: The Case of Business School Rankings

By: Michael Luca and Jonathan Smith

We empirically analyze disclosure decisions made by 240 MBA programs about which rankings to display on their websites. We present three main findings. First, consistent with theories of countersignaling, top schools are least likely to disclose their rankings, whereas... View Details

Keywords: Voluntary Disclosure; Shrouded Attributes; Information Unraveling; Rankings; Higher Education; Corporate Disclosure; Rank and Position

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2014
Other Teaching and Training Material

Marketing Reading: Brand Positioning

By: Jill Avery and Sunil Gupta

This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details

Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding

November 2023 (Revised December 2023)
Background Note

Talent Incubator Rankings

By: Boris Groysberg and Sarah L. Abbott

In 2023, The Official Board surveyed 853 executives on the topic of talent incubators/academy companies. Executives were asked to list the top three academy companies within their function, industry, and country. They were also asked: what practices differentiate these... View Details

Keywords: Talent Development And Retention; Hiring; Performance Management; Human Resource Management; Human Capital; Human Resources; Performance; Talent and Talent Management; Organizational Culture

Article

Dying Is Unexpectedly Positive

By: Amelia Goranson, Ryan S. Ritter, Adam Waytz, Michael I. Norton and Kurt Gray

In people’s imagination, dying seems dreadful; however, these perceptions may not reflect reality. In two studies, we compared the affective experience of people facing imminent death with that of people imagining imminent death. Study 1 revealed that blog posts of... View Details

Keywords: Death; Language; LIWC; Positivity; Affective Forecasting; Open Materials; Perspective; Attitudes

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Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan

We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details

Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; United States

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January–February 2023
Article

External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures

By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov

We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward... View Details

Keywords: Market Positioning; Professionalization; Scaling; Entrepreneurship; Strategy; Business Startups; Growth and Development; Organizational Structure

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01 Feb 2021
Working Paper Summaries

Hate Crime Increases with Minoritized Group Rank

Keywords: by Mina Cikara, Vasiliki Fouka, and Marco Tabellini

Research Summary

A Consistent Weighted Ranking Scheme with an Application to NCAA College Football Rankings (with Chaim Fershtman and Neil Gandal)

The NCAA college football ratings, in which the so-called national champion is determined, has been plagued by controversies the last few years. The difficulty arises because there is a need to make a complete ranking of teams even though each team has a different... View Details

28 Sep 2018
Working Paper Summaries

Rankings Matter Even When They Shouldn't: Bandwagon Effects in Two-Round Elections

Keywords: by Vincent Pons and Clémence Tricaud

June 1994
Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport

Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details

Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Consumer Products Industry; Europe

October 2005 (Revised March 2006)
Module Note

Rethinking Positioning

By: Youngme E. Moon

Outlines the structure and content of a six-session module that introduces students to a nontraditional approach to positioning strategy. View Details

Keywords: Product Positioning; Brands and Branding; Marketing

2022
Working Paper

Hate Crime Increases with Minoritized Group Rank

By: Marco E. Tabellini

People are on the move in unprecedented numbers within and between countries. How does demographic change affect local intergroup dynamics? In complement to accounts that emphasize stereotypical features of groups as determinants of their treatment, we propose the... View Details

Keywords: Prejudice; Minority; Hate Crimes; Reference Dependence; Demographics; Rank and Position; Prejudice and Bias; Crime and Corruption

February 1991 (Revised November 2010)
Case

Tennessee Controls: The Strategic Ranking Problem

By: Robert L. Simons and Dale Geiger

Tennessee Controls has instituted a new formal asset acquisition process to rank competing proposals. Judy Starnes, the new division manager, is asked to rank three proposals by using techniques to quantify economic returns, risk, as well as the credibility of the... View Details

Keywords: Capital Budgeting; Governance Controls; Management Systems; Strategic Planning; Mathematical Methods; Electronics Industry

Article

Positioning The Nation State

By: John A. Quelch and Katherine E. Jocz

Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details

Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics

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May 2023
Article

Self-Preferencing at Amazon: Evidence from Search Rankings

By: Chiara Farronato, Andrey Fradkin and Alexander MacKay

We study whether Amazon engages in self-preferencing on its marketplace by favoring its own brands (e.g., Amazon Basics) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension installed by a panel of study... View Details

Keywords: Consumer Behavior; E-commerce; Product Positioning; Brands and Branding

3 Jul 2013
Lecture

Design Options and Positive Risk

By: Carliss Y. Baldwin

2017
Chapter

Corporate Moral Agency, Positive Duties, and Purpose

By: Nien-hê Hsieh

A long-standing question in business ethics is whether business enterprises are themselves moral agents with distinct moral responsibilities. To date, the debate about corporate moral agency has focused on responsibility for past wrongdoing that involves violating... View Details

Keywords: Corporate Social Responsibility and Impact; Moral Sensibility; Mission and Purpose

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11 Aug 2016
Cold Call Podcast

Why College Rankings Keep Deans Awake at Night

the rating system. He said that federal financial aid should go to those schools that perform the best. The President eventually abandoned the idea after hearing from many college presidents that there is simply no way to reliably rate View Details

Keywords: Re: William C. Kirby; Education

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