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- All HBS Web
(38)
- News (24)
- Research (9)
- Multimedia (2)
- Faculty Publications (6)
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- October 2004 (Revised December 2005)
- Case
Rakuten
By: F. Warren McFarlan, Andrew P. McAfee, Thomas R. Eisenmann and Masako Egawa
Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case. View Details
Keywords: Business Growth and Maturation; Global Strategy; Growth and Development Strategy; Technology Industry; Retail Industry; Japan
McFarlan, F. Warren, Andrew P. McAfee, Thomas R. Eisenmann, and Masako Egawa. "Rakuten." Harvard Business School Case 305-050, October 2004. (Revised December 2005.)
- August 2011 (Revised April 2013)
- Case
Language and Globalization: 'Englishnization' at Rakuten (A)
By: Tsedal Neeley
Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details
Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan
Neeley, Tsedal. "Language and Globalization: 'Englishnization' at Rakuten (A)." Harvard Business School Case 412-002, August 2011. (Revised April 2013.)
- 08 Nov 2018
- News
How did Rakuten change in 'English official language'
- November 2011 (Revised June 2016)
- Teaching Note
Language and Globalization: 'Englishnization' at Rakuten (A) & (B)
By: Tsedal Neeley
- 16 Nov 2017
- Cold Call Podcast
Language and Globalization: The Mandate to Speak English at Rakuten
- 09 Dec 2013
- News
In Japan, Red Sox Have a Championship Soul Mate
- 17 Dec 2017
- News
The Japanese company that ordered staff to speak English
- 28 Aug 2017
- News
Business in a Common Tongue
- Profile
Hiroshi Mikitani
and Japan’s answer to Amazon, Mikitani has built the world’s third largest e-commerce marketplace, where more than 41,000 merchants sell their wares and more than $15 billion in goods were sold in 2013. Rakuten employs 10,000 people and... View Details
- 14 Sep 2017
- News
Global work orientation: A case study
- 31 Mar 2016
- News
Network Effects Aren’t Enough
- 28 Mar 2018
- News
Wharton Business Radio with Tsedal Neeley
Tsedal Neeley
Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration, Senior Associate Dean of Faculty Development and Research, and Faculty Chair of the Christensen Center for Teaching... View Details